Marketing plan

2. We have had a market since 1978…

3. With an oligopoly of two companies

4. But in the last years the product they
offered got rotten

5. And the costumers demanded a
change

6. Then, two new companies offered
what people demanded

7. One aim
New
Centre
Option
Young
politicians
Long-
term view
Spain
unity
Sensible
change

8. Strengths
1. Strong leader
2. Communication skills
Weaknesses
1. Lack of experience
2. Undefined political
ideology
Opportunities
1. Corruption
2. PP and PSOE crisis
Threats
1. Traditional vote
2. Power desire

9. Evolution
Eldiario.es

10. Where do ciudadanos voters come
from?

11. Party Identity
• Unity
• Transparency
• Change
• International view

12. Competitors

13. Customers
• High-middle class
• Young people
• Students
• Big cities
• Qualified people

20. Supplier
Political parties
Society
Political
movements

21. Public/Stakeholders
Public appearances

22. Intermediaries
MEDIA
TV/RADIO NEWSPAPER