Nike: Just Do It

2.  Nike is one of the most well known brands around the globe. Every where you go,
you’re going to see, actors, celebrities, athlete of all kinds, wearing Nike's
products. Nike is by far the best sport brand there is, but how did Nike get to the
top of its game?

3.  Nike besides selling great products with an amazing quality, also sells the idea of
pushing your limits and do whatever you want to do but being the best at it. They
sell inspiration, aspiration, and the thought of being able to accomplish whatever
you want in life while using Nike products throughout the process.
 In my opinion, I think this is great positioning statement and as a brand a really
well position to be in. Nike has done an amazing job on getting people excited and
hyped about the concept mentioned above, and not only that they’ve been able to
proof everything they say with amazing endorsements (not just sports related but
also with multiple celebrities) but their costumer service and what they do for
their target market is outstanding. The above can be proof just by watching Nike’s
ads the one called “Find your greatness”, where Nike Rarely show its product but
shows that if you really want to work for your goals, you will reach them
(emotional marketing).