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Meetings-Imagined-Press-Release_
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NEWS
CONTACT: Jane Cai
Regional Communications Director, Asia Pacific
E: jane.cai@marriott.com
T: (852) 2192 6204
Marriott International Launches New Meeting app
Meetings Imagined app to provide inspiration and tools to assistevent planning
Embargoed until June 25th
2015 – Marriott International has launched a new website Meetings Imagined to
assist event planners and organising and implementing meetings and corporate events. The website will be
available foruse inAustraliafrom25th
June 2015.
This digital innovation is unlike anything else in the industry as it transforms a meeting into an experience.
Meetings Imagined is an online platform modeled on the photo-gathering site Pinterest. Similar to Pinterest,
usersgatherinspirational imagestosparkcreativity.
Marriott International has discovered that the purposes for meetings are to: celebrate, decide, educate,
ideate, network, produce and promote ideas. Meetings Imagined allows meeting planners to design their
meeting to meet specific needs. The website includes elements that make up the structure of a meeting- setup,
foodand drink,technologyandsupplies,andexperiences.
Meetings Imagined provides expert tips on everything relevant to meetings. This includes networking activities,
tipsto maximize social mediaexposure,waystocreate the rightmeetingenvironmentand meetingtrends.
In addition to the website, event planners can collaborate on event creation with Marriott International’s
MeetingsImagined specialists whoare available in11 Asia-Pacificmarkets.
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“Marriott International has been studying the way planners interface with hotels when they organize events.
We have mapped out the planners’ journey, from the moment require a meeting, through to how they search,
book, plan and design the meeting. We aspire to provide something different to address the milestones in the
planners’ journey,” said Ms. Peggy Fang Roe, Chief Sales and Marketing Officer, Asia Pacific at Marriott
International.
“Meetings Imagined is a unique platform to help planners and organizers design more inspiring and engaging
meetingexperiences fortheirdelegates,”she added.
Marriott International has also launched a Meeting Services App that includes a chat function enabling MICE
organizers to connect with Marriott’s event team during the planning and execution process of events. This
allows Marriott to respond immediately to any issues or requests, and to inform the planner of how the
requestisbeinghandled.
The Meeting Services App is a continuation of Marriott International’s innovation in technology, spaces and
services,andbuildsupon the brand’sexistingofferings.
As of this year, the Meeting Services App is available in 20 languages and available at 100 hotels under Marriott
Hotels, JW Marriott, Renaissance, The Ritz-Carlton, Autograph Collection and Courtyard by Marriott across the
region. The app will be available to meeting planners who use Marriott’s facilities through the following brand
names:
- Marriott Hotels:RedCoatDirect
- JW Marriott: JW EventConcierge
- Renaissance:R.E.N.MeetingsExpert
- The Ritz-Carlton:((chime))
- AutographCollection:MeetingServicesApp
- CourtyardbyMarriott: CourtyardConnect
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For more informationaboutMeetingsImagined,please visitthe website http://www.meetingsimagined.com/
About Marriott International
Marriott International,Inc. (NASDAQ:MAR) is a leadingglobal lodgingcompanybasedinBethesda,Maryland,
USA, withmore than4,100 propertiesin79 countriesandterritoriesandreportedrevenuesof nearly$14
billioninfiscal year2014. The companyoperatesandfranchiseshotelsandlicensesvacationownership
resortsunder18 brands. For more informationorreservations,please visitourwebsiteat www.marriott.com,
and forthe latestcompanynews,visit www.marriottnewscenter.com.