Advertising, Below the line e Comunicazione integrata

1. PORTFOLIO 2015
L U C I L L A L A N Z O N I
ADV / BELOW / INTEGRATED
LL

2. LL GANCIA AMERICANO LAUNCH CAMPAIGN
ADVERTISING / BELOW THE LINE

3. GANCIA AMERICANO LABEL RESTYLING
ADVERTISING / BELOW THE LINE
LL

4. GANCIA COCKTAIL GUIDE
ADVERTISING / BELOW THE LINE
LL
Americano Cocktail Guide - Cover

5. GANCIA COCKTAIL GUIDE
ADVERTISING / BELOW THE LINE
LL

6. GANCIA COCKTAIL GUIDE
ADVERTISING / BELOW THE LINE
LL

7. GANCIA WEB DESIGN AND PROMO
ADVERTISING / BELOW THE LINE
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8. FILA PRODUCT LAUNCH AND STORE OPENING
ADVERTISING / BELOW THE LINE
LL

9. FILA TENNIS VINTAGE CATALOG
ADVERTISING / BELOW THE LINE
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10. CREDITO VALTELLINESE FORMAT
ADVERTISING / BELOW THE LINE
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11. ESSECAFFÈ CAMPAIGN
ADVERTISING / BELOW THE LINE
LL

12. SIEMENS SALONE DEL MOBILE OUTDOOR
ADVERTISING / BELOW THE LINE
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13. SIEMENS SALONE DEL MOBILE PRESS OFFICE
ADVERTISING / BELOW THE LINE
LL

14. SIEMENS CAMPAIGN
ADVERTISING / BELOW THE LINE
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15. ENTE TURISMO SVIZZERO CAMPAIGN
ADVERTISING / BELOW THE LINE
LL

16. 40WEFT CAMPAIGN
ADVERTISING / BELOW THE LINE
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17. FINECO CAMPAIGN
ADVERTISING / BELOW THE LINE
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18. FINECO INVESTOR FOLDER AND DIRECT
ADVERTISING / BELOW THE LINE
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19. LAZZERI CAMPAIGN
ADVERTISING / BELOW THE LINE
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20. UNIEURO PROMO
ADVERTISING / BELOW THE LINE
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21. AUDI PROMO AND CRM
ADVERTISING / BELOW THE LINE
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22. AUDI PROMO AND CRM
ADVERTISING / BELOW THE LINE
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23. KLM AIRLINES CAMPAIGN
ADVERTISING / BELOW THE LINE
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24. KLM OUTDOOR CAMPAIGN AND CRM
ADVERTISING / BELOW THE LINE
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25. NH HOTELES OPENING FORMAT
ADVERTISING / BELOW THE LINE
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26. NH HOTELES NHOW BRANDING
ADVERTISING / BELOW THE LINE
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27. NH HOTELES NHOW BRANDING
ADVERTISING / BELOW THE LINE
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28. INDESIT COMPANY HOTPOINT PRODUCT CATALOG
ADVERTISING / BELOW THE LINE
LL

29. INDESIT COMPANY HOTPOINT PRODUCT CATALOG
ADVERTISING / BELOW THE LINE
LL

30. INDESIT COMPANY HOTPOINT PRODUCT CATALOG
ADVERTISING / BELOW THE LINE
LL

31. INDESIT COMPANY HOTPOINT PRODUCT CATALOG
ADVERTISING / BELOW THE LINE
LL

32. INDESIT COMPANY HOTPOINT PRODUCT CATALOG
ADVERTISING / BELOW THE LINE
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33. SAPORI D’ITALIA TRADE FOLDER
ADVERTISING / BELOW THE LINE
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34. SAPORI D’ITALIA TRADE FOLDER
ADVERTISING / BELOW THE LINE
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35. SAPORI D’ITALIA TRADE FOLDER
ADVERTISING / BELOW THE LINE
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36. SAPORI D’ITALIA TRADE FOLDER
ADVERTISING / BELOW THE LINE
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37. SAPORI D’ITALIA PACKAGING LINE
ADVERTISING / BELOW THE LINE
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38. SAPORI D’ITALIA PACKAGING LINE
ADVERTISING / BELOW THE LINE
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39. GANCIA PACKAGING “ENGINE”
ADVERTISING / BELOW THE LINE
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40. WINTER PACKAGING “MONOPIANTA”
ADVERTISING / BELOW THE LINE
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41. INCAROSE PACKAGING “EXTREME EYES”
ADVERTISING / BELOW THE LINE
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42. KARITÈ PACKAGING “SOLARI”
ADVERTISING / BELOW THE LINE
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43. LAZZARONI PACKAGING LINE
ADVERTISING / BELOW THE LINE
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44. LAZZARONI PACKAGING LINE
ADVERTISING / BELOW THE LINE
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45. LAZZARONI PACKAGING LINE
ADVERTISING / BELOW THE LINE
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46. LAZZARONI PACKAGING “KLIMT”
ADVERTISING / BELOW THE LINE
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47. LAZZARONI ANNIVERSARY CAMPAIGN STRATEGY
INTEGRATED MARKETING
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48. LAZZARONI ANNIVERSARY CAMPAIGN STRATEGY
INTEGRATED MARKETING
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App Gaming
Creazione di una App
finalizzata alla partecipazione al concorso.
Ispirata al classico Jackpot Tris.
Attivazione su Facebook e/o Mobile.
Breakfast Bus
Offerta sample
di prodotti a bordo
del mezzo sponsorizzato.
Design Box Triennale
Concorso in partnership con
la Fondazione Triennale Design Museum.
I partecipanti sono invitati a ridisegnare
le grafiche per le Metal Box.
Promo Website
Lancio di un minisito
Promozionale, in palio una Fiat 500
e forniture di prodotti.
Design Special Edition
con applicazione del
logo del 125° anniversario.
Metal Box 125°

49. LAZZARONI ANNIVERSARY CAMPAIGN STRATEGY
INTEGRATED MARKETING
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50. LAZZARONI ANNIVERSARY WEB DESIGN AND SOCIAL GAMING
INTEGRATED MARKETING
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51. INDESIT COMPANY SCHOLTÈS ADV CAMPAIGN AND SOCIAL CONTEST
INTEGRATED MARKETING
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52. EVENTO REALE
LIVE
Attività di CRM
con invito ad assistere alle prove generali
del concerto di Ludovico Einaudi.
Cocktail di benvenuto e menù a tema
preparato dall’Elite Team.
In diretta Streaming
le prove vengono
proiettate in contemporanea
in location selezionate
nei principali mercati:
UK/FRANCE/RUSSIA.
Concorso con attivazione Socialmedia:
l’upload di foto/ricettazioni ispirate al tema,
pemette di partecipare alla valutazione
di una giuria qualificata. I vincitori partecipano
alla serata Vip, in cui verrà servito anche
il food design vincente.
Il docufilm può essere fruito
anche tramite mini sito,
previa registrazione.
MUSIC&FOOD CONTEST
MINISITE
INDESIT COMPANY SCHOLTÈS ADV CAMPAIGN AND SOCIAL CONTEST
INTEGRATED MARKETING
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53. INDESIT COMPANY SCHOLTÈS ADV CAMPAIGN AND SOCIAL CONTEST
INTEGRATED MARKETING
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54. INDESIT COMPANY SCHOLTÈS WEB SOCIAL CONTEST AND EVENT
INTEGRATED MARKETING
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55. RIOMARE BRAND AWARENESS AND PROMO
INTEGRATED MARKETING
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56. CAMPAGNA STAMPA LOCALE
(Testate territoriali Es.“Il Tirreno”)
QR code
per rimando a FB
QR code
per rimando a FB
GAMING VIRAL FACEBOOK
Verrà lanciato su FB un nuovo applicativo
gratuito per giocare online,
per divertirsi a ripulire una spiaggia
dai rifiuti. Collegandosi alla Tab del gioco,
si verrà a conoscenza che RioMare,
anche nella realtà, provvederà a restituire
la bellezza originale alla spiaggia
che desideri.
RECRUITING FACEBOOK
Attraverso Login potrai:
- giocare con l’applicativo
- caricare il tuo video/Foto
- candidarti per partecipare alla pulizia
- essere aggiornato sulla selezione dei siti
scelti per partecipare alle feste della
Goletta Rosa.
AFFISSIONALE GEO-MKT
( Aree urbane di riferimento
Es. Roma/Milano/ Napoli/Ancona)
SPOT RADIO
(Emittenti locali e nazionali )
ON LINE
OFF LINE
RIOMARE BRAND AWARENESS AND PROMO
INTEGRATED MARKETING
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57. RIOMARE BRAND AWARENESS AND SOCIAL GAMING
INTEGRATED MARKETING
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58. FERRERO NUTELLA BRAND AWARENESS AND SAMPLING
INTEGRATED MARKETING
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59. EASTPACK POP MATERIAL
INTEGRATED MARKETING
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60. EASTPACK “HOMELESS” COLLECTION PROMO
INTEGRATED MARKETING
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61. EASTPACK “HOMELESS” COLLECTION APP DESIGN
INTEGRATED MARKETING
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62. INDESIT COMPANY APP DESIGN: TUTORIAL -­ EDUCATIONAL
INTEGRATED MARKETING
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63. INDESIT COMPANY COOLING PROMO AND APP DESIGN
INTEGRATED MARKETING
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64. INDESIT COMPANY COOLING PROMO AND APP DESIGN
INTEGRATED MARKETING
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65. INDESIT COMPANY FOOSBALL PROMO AND APP DESIGN
INTEGRATED MARKETING
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66. INDESIT COMPANY FOOSBALL PROMO AND INSTORE
INTEGRATED MARKETING
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67. LUCILLA LANZONI
PORTFOLIO 2015
THANK YOU FOR ATTENTION
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FEEL FREE TO ASK FOR MORE EXAMPLES ABOUT MY
WORK IN:
FASHION
SPORT MARKETING
BANKING
TECHNOLOGY
IN STORE/RETAIL
CONTACT: LUCILLA.LANZONI@ALICE.IT