The video shows The Clash performing their song "London Calling" in 1979, highlighting the rock music popularity of the 1970s. Limited video technology of the time resulted in simple shots and fade cut editing being used between live performance and singing scenes. Scenes within the video relate to the song's lyrics about London, showing iconic attractions and portraying what the city offered in the 1970s.

1. 1970’s
The Clash – London Calling
This clip shows a clear outline of what the 1970’s were about. Rock and Roll was
huge with big names such as ‘The Beatles’ ‘Rolling Stones’ and many more. This
particular music video uses what we would consider now as simple shot types
and editing. The cause of this was due to limited video editing technology and
camera technology. Fade cut editing was used a lot in this music video to show
comparison between a narrative of them building up performing live and
actually singing. Live performance is what the audience was used to in the 70’s
and had not seen what we call a narrative structure to majority of music videos
now. Scenes within the music do relate to the song such as a frame of the Big Ben
and other iconic London tourist attractions. The song could also be perceived to
show off what London had to offer in the 1970’s as well.