A quick introduction into CSR

1. Corporate Social Responsibility– Stan sums it up
www.longden.co.uk

2. What is Corporate Social Responsibility?
People Planet
Balancing
The “Triple
Bottom Line”
Profit

3. A definition of Corporate Social Responsibility…
Doing well,
doing good

4. Give back Give back
to the to the
company community
CSR
Investment

5. A definition of CSR
“A commitment to improve community well-
being through discretionary business practices
and contributions of corporate resources”

6. Seven options
for doing
good…

7. 1. Reduce your carbon footprint
Find ways to reduce….
Energy
Water
Travel
Waste
Then, use the money saved to give something back!

8. 2. Sponsor tree planting

9. 3. Be more environmentally friendly

10. 4. Make strong community links

11. 5. Employee
volunteering

12. 6. Improve health and wellbeing
Connect Be active Take notice Keep learning Give

13. 7. Adopt socially responsible business practices

14. Finding your way with CSR

15. CSR – Potential benefits to the company
1. Reduced costs
2. Build corporate reputation
3. Contribute to business goals
4. Attract and retain a motivated team
5. Support marketing objectives
6. Reduce regulatory oversight
7. Build strong community relationships

16. CSR – Potential benefits to the cause
1. Provide increased funds and other resources
2. Enhance public awareness & concern for the cause
3. Support fundraising by encouraging others
4. Increase community participation for the cause
5. Support individual behaviour change
6. Increase the number of volunteers

17. Choose issues:
Social
1. Few at a time
2. Concerning your local
issues to
communities support
3. Supporting your goals
4. Concerning your
customers,
employees and
stakeholders
5. That can be
supported long term

18. Select initiatives which…
1. Meet business objectives
2. Meet priority needs for the cause
3. Represent the most potential for partnership
4. Use your experience
5. Leverage current resources

19. Implement a plan
1. Form a cross functional team & include cause partners
2. Set clear objectives for the company and the cause
3. Develop a communications plan
4. Get senior management buy-in

20. Evaluate efforts
1. Determine purpose
2. Allocate resources
3. Measure & report
outcomes

21. The CSR benefits of planting trees
in The Heart of England Forest
1. Planting trees is good for the environment
2. One tree absorbs ½ tonne of CO2 over its lifetime
3. Reduce your carbon footprint at work and plant
trees with the money you save!
4. Our woodland encourages wildlife to thrive in a
sustainable way
5. The forest will leave a lasting legacy for future
generations and local communities
6. You can enjoy public access and in the forest to
improve health and wellbeing
7. Your staff can visit the forest and plant trees if they
choose
8. School visits by The Country Trust educate 100’s of
children each year
9. Tree planting is an easy way to combine charitable
giving with a measurable and visible payback
10. A case study will publicly communicate your
commitment to Corporate Social Responsibility

22. Thanks to
Philip Kotler and Nancy Lee, Corporate Social Responsibility- Doing the most good
for your company and cause, John Wiley & Sons
The Heart of England Forest www.heartofenglandforest.com
The Buzz Arts and Community Centre, Stratford upon Avon www.thebuzz.org.uk

23. Corporate Social Responsibility– Stan sums it up
www.longden.co.uk