A logo for your consulting business is an essential branding element because it can be instrumental in building the identity that you seek among potential clients and customers.

1. Consulting Logo Design & Branding
Your Consulting Business
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Why You Need a Custom Consulting Logo Design
To understand what constitutes an appropriate identity for your consulting business, we must first look
at the purpose that is achieved by having a logo. A logo for your consulting business is an essential
branding element because it can be instrumental in building the identity that you seek among potential
clients and customers. Your logo should exude your company attitude, character, values, and skills.
Those looking at your new identity must gain some knowledge about your company just from its
design. But an effective design does much more. Your logo can help to foster a long lasting and
positive impression about your company. When existing and potential clients see your new identity, the
goal is that your company is immediately recognized. Logos can be that powerful!
When working with a designer, think of the most recognizable logos in the world, like McDonald's
Restaurants and Nike. When we see these, we instantly think of the product(s) that they represent and
the company that makes these products. This is proof positive that your consulting logo, with the right
design and delivery, can do the same for you, even if it is on a much smaller scale and you are a small
firm just starting out!

2. Making a Strong Impression
How you can you be ensured that your consulting logo will pack the "punch" that is found with these
infamous brands? The key to making a lasting impression and strong brand identification is to make
certain that your design is memorable. Many companies make the mistake of assuming that a
complicated and expensive design will ensure instant acceptance by the target market for their
businesses. They could not be more wrong. Complicated logos have the opposite effect - becoming just
cluttered images that the brain does not easily and readily recall.
Thinking Ahead When Designing Your Consulting Logo
You should also consider the possible places and items that will display your logo when you design it.
You will likely use more than one medium to get your identity out there, and your design will be used
to brand your efforts in the future. Be sure your designer knows of your plans for future growth. For
example, perhaps you will be using your logo immediately for business cards and letterhead, but plan
to add it to your company website or maybe in a direct mail piece. Make sure that the consulting logo
design that you establish for your business can be easily used in any or all places that you might choose
to use it now and in the future.
Build your brand and get noticed with a custom company logo design. Joseph has been helping small
businesses build their brands and raise awareness by providing cheap online logo design services for
new start ups on a budget.
Consulting Logo Design & Branding Your
Consulting Business
Presented By
Believe It Or Not, You Can Have A Custom
Logo Designed For Under $50
Visit www.LogoNerds.com Today!