1. Supply Chain Media
From Brand Awareness to Face to Face connections with supply chain executives in Europe
Martijn Lofvers
Publishing Director Supply Chain Movement
The Netherlands, February 10, 2012
4. Supply Chain Media:
connecting the community
practice
Supply Chain Professional
Supply Chain Classic Car Rally Experiences
Supply Chain Inspiration
concrete
Observation
events Experiments active passive
& reflection magazine
supply chain
community
SCM Update (e-mail)
abstract
SCM Online
SCM Group LinkedIn Concept-
ualisation
internet
5. Lead generation with
Supply Chain Magazine/Movement
Awareness print
online Interest
e-mail
Desire
events Action
Leads
6. Supply Chain Magazine (NL):
Facts & Figures
Reach cross-media channels Supply Chain Magazine:
• Circulation magazine: 8.000 (half of it at home address)
• Frequency magazine: 8 x per year
• > 2.500 subscribers on weekly e-mail newsletter
• > 5.000 members LinkeIn group Supply Chain Magazine
• 8.000 – 9.000 unique visitors portal
• Free bilingual SCM iPad app downloaded >4,000 times
Target audience:
• Decision makers with supply chain responsibility
• VP/Director Supply Chain (member of the board of directors)
• Supply Chain Manager
• in Manufacturing, Wholesale and Retail
• 63% of readers is manager
• 82% has finished a Higher Education)
Readership behavior (indepedent survey by Gfk Intomart):
• Average reading time: 37 minutes per issue
• Favorite reading spot: 53% reads SCM at home
7. Supply Chain Magazine (NL):
Best Practices
Inspiration sessions together with Manhattan Associates:
• ‘Bouncing back in the Supply Chain’ with 60 decision makers (2009)
• ‘Playing chess in the Supply Chain’ with 60 decision makers (2010)
Election of the Supply Chain Professional:
• Successful election of VP Supply Chain EMEA (since 2008)
• 90 supply chain decision makers on board of a boot (2011)
Roundtables:
• About Chemicals Supply Chain with 8 VP’s and Deloitte (2010)
• About Supply Chain Risks with 18 VP’s and TruEconomy (2011)
• About S&OP and Forecasting with 15 VP’s and SAS (2011)
Company visit:
• Hunkemöller with 30 Supply Chain Managers working in retail (2011)
8. Supply Chain Magazine (NL):
editorial planning 2012
Edition Topics Pubilcation date
February Lean Warehousing 09-02-2012
March Supply Chain Finance & Risk 16-03-2012
April/May Talent management & education 27-04-2012
June Logistics Services 02-06-2012
+ 3PL Subway Poster
September Social Network Supply Chain 07-09-2012
October S&OP & IT 12-10-2012
+ IT Subway Poster
November Supply Chain valleys & Eastern Europe 16-11-2012
+ Poster Europe
December Supply Chain trends & advice 14-12-2012
+ Consultancy Subway Poster
9. Supply Chain Movement (EU):
editorial planning 2012
Under usual reserve
No. Publication date Topics & special focus
1 February 2012 Sales & Operations Planning & IT
2 June 2012 Supply Chain Trens & Consultancy
3 September 2012 Social Network Supply Chain
4 November 2012 Collaboration & 3PL
Media partnerships: Circulation (print & e-readers):
1 Eyefortransport England & Benelux
2 Gartner|AMR Research London
- Supply Chain Counsil Europe
- WTG Events SCL Europe, Berlin
- WB Research Logicon, Amsterdam
- CSCMP Frankfurt
- IE Group IBP, Berlin
- Icon Events SCRM, Barcelona
10. Supply Chain Movement (EU):
circulation on events 2012
Month Day Event Organizer
Media partnerships Supply Chain Movement (Quarterly Europe)
January 16-18 Power, Process & People in Supply Chains, London WTG Events
February 7-9 LogiCon, Amsterdam WB Research
February 16-17 Supply Chain Technology Forum, Amsterdam Eyefortransport
March 22-23 Integrated Business Planning Innovation, Berlin IE Group
April 12-13 Retail & FMCG Supply Chain Summit, Dusseldorf Eyefortransport
April 23-25 CSCMP Europe 2012 Conference, Frankfurt CSCMP
May 9-10 Hi-Tech & Electronics Supply Chain Summit, Amsterdam Eyefortransport
May Horizontal collaboration in the Supply Chain, Brussels Eyefortransport
June 19-21 European Supply Chain & Logistics Summit, Berlin WTG Events
September Supply Chain Executive Conference, London Gartner|AMR Research
October Supply Chain World Europe 2012 Supply Chain Council
October Supply Chain Risk Management seminar, Barcelona Icon Events
November European Healthcare & Life Sciences Supply Chain, Brussels Eyefortransport
November JDA FocusConnect, Vienna JDA
November European 3PL Summit, Brussels or Antwerp Eyefortransport
November Chief Supply Chain Officer Forum, Brussels or Antwerp Eyefortransport
11. Building and expanding
Supply Chain Community
Experiences
Observation
Experiments & reflection
Supply Chain
Community
Concept-
ualisation
