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A Practical Guide to LinkedIn Analytics

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Make sure you are getting the most out of every single post to your LinkedIn Page by digging into your analytics, whether that be through a service like LocalVox Social, or the analytics provided directly on the social network. To take a deeper look into your network analytics go to your LinkedIn Company Page and select analytics, follow our guide to get the most out of what's provided to you.

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A Practical Guide to LinkedIn Analytics

  1. 1. A Practical Guide to LinkedIn Analytics
  2. 2. RECENT UPDATES See an overview of how your recent posts performed with a chosen audience via impressions, clicks, interactions, followers acquired and engagement breakdowns. URL: linkedin.com/company/yourcompany/analytics
  3. 3. REACH & ENGAGEMENT Discover overall trends and patterns during different time periods. Apply your learnings to future updates to create highly effective posts. URL: linkedin.com/company/yourcompany/analytics
  4. 4. FOLLOWERS In addition the total number of people who follow your Company Page, you will also find a demographic breakdown (helpful for understanding your audience). URL: linkedin.com/company/yourcompany/analytics
  5. 5. COMPANY PAGE VISITORS Discover how many page views and unique visitors have visited your Company Page (along with demographics). If you have a Career page, analytics will show here. URL: linkedin.com/company/yourcompany/analytics
  6. 6. Head to LinkedIn's analytics and dig into your metrics today! APPLY THE DATA Once you collect the data and analyze it, apply it to your LinkedIn strategy. You can learn: - Best times to post - Top posts for engagement - Audience demographics - ...and more!

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