5. Cameras
Sites
Reports
Click to see your
Profile and access
Support.
Home Page
(Cameras)
Search each section’s
cameras or sites by name,
tags, city, or state.
Shares
Settings
The BASICS
6.
7. The CAMERAS Page
Look inside your store in real time and revisit any specific minute, hour, or day using multiple
camera views and lenses.
Survey
See any moment from
any camera in any of
your stores.
Track
Monitor compliance,
product placement,
and promotion rollouts.
Share
Simplify communications
by sharing images,
insights, and video clips
with stores and staff.
8. Select the date
you wish to see
from the drop
down calendar.
Navigate minute-by-
minute using the arrow
keys on your keyboard or
clicking on the timeline.
Toggle between Hour, Day,
and Week to see store
snapshots in one minute, 15
minute, and 2 hour intervals.
Jump from hour
to hour, day to
day, or week to
week with the
arrow buttons.
Click a camera
tile to see its
fullscreen view
and activity
details.
9. Click to select a
different date.
Click the Fullscreen
button to see your
image in greater detail.
Quickly identify periods
of high activity.
Click the Share button to add the image to an in-
app folder or email it to a colleague, or to
request a corresponding minute-long video clip
(for enabled cameras).
Click the Lens button
and select Enhanced,
Privacy, Activity, or
Detail lens.
Double click to zoom in.
10. Enhanced
See high-quality, real-
time, enhanced images
of your business.
Privacy
Access high-quality
images of your stores
without the customers
and staff.
Detail
See a 5x5 or 8x8 grid
of second-by-second
snapshots for deeper
insights on a few
moments in time.
What LENSES Do
Note: Your account may not currently have access to every lens.
Activity
See customer and
product movement
patterns visually
summarized.
11.
12. View
See into every one of
your store locations in
one simple, real-time
dashboard, with week-
to-week customer
counts highlighted.
Understand
Click into any site to
view a summary of site
zone-specific counting
and activity metrics —
for any period of time.
Analyze
Get custom, recurring
visual reports on
activity, traffic, and
path maps that show
you how people
experience your store.
The SITES Page
The Sites page gives you one place to see metrics for every store, from anywhere in the world.
13. See every store by
location.
Click through to see
detailed count, dwell, and
occupancy metrics and
insights about the store.
See up-to-the-minute
traffic counts at your
site and comparisons
to the prior week.
Cycle through to see
your site counts change
from week to week.
14. See real-time counts
and last-week
comparisons for each
in-store zone you’ve
configured.
View real-time
location and time
data for each
site.
Cycle through your
site counts by week.
Click into any
zone image to
view in-depth
counting metrics
and summaries.
15. Occupancy
Understand how many
people are in a given
area over a specific
part of time. See the
average number of
people in your store
zone, and what percent
of the time the zone
itself is empty.
Dwell
See how long people
spend in any zone.
View the average
number of seconds
people stay in an area,
and see when the
busiest times are.
The COUNTING ZONE Metrics
Note: Tripwire counting is the metric of people who cross a configured tripwire, or set of lines. Area
counting, or zone counting, is the metric of people whose paths are contained in a configured area.
Tripwires and Areas help you get metrics for regions or departments of your stores. Zones are sets of Areas
(or Tripwires) that enable you to set up high-accuracy people counting and customer metrics for any custom
space or set of spaces at your site. Zones can also be saved and set up to pulling recurring data — for
example if you want count data for your aggregate checkout areas across 3 floors of your store.
Entry Counting
Get high-accuracy
people counting for
any configured set of
areas or tripwires in an
entry counting zone.
16. Click into a custom
zone that includes
a drawn area to
view in-depth
occupancy and
dwell metrics for
that area.
Area Count
Area Count displays
the current count
for the selected
zone, has a prior
week comparison
point, and displays
the busiest hour.
Each custom zone
also has a basic
area count metric.
17. Dwell is displayed in an
average of seconds,
with comparisons to
the prior week, and a
listing of the busiest
hour — when people
lingered longest in one
spot.
Each metrics is also
displayed by the hour in
dynamic timecards.
Dwell
18. Occupancy displays
the current occupancy,
a prior week
comparison point, and
the busiest hour of
the selected day.
Occupancy also
displays the
percentage of the time
the zone was empty
versus occupied.
Occupancy
19. In the Analytics tab,
see all of your
counting zones and
deep-dive into every
metric for your site.
In the Visual Insights tab,
explore how people
experience your store space
with activity heatmaps, traffic
maps, and path maps.
In the Cameras tab,
see all of your
counting zones and
deep-dive into every
metric for your site.
If you haven’t
set up any
zones or visual
insights,
clicking into
the respective
tabs displays a
space for you
to start adding
zones and
analytics, as
well as a link to
create new
insights.
20. Activity Heatmap
See what’s hot in your
store, from the displays
to the departments
that customers engage
with best.
Traffic Heatmap
Understand where
people really go in your
store, where they
spend time — and
where they don’t.
Pathmap
Get visual summaries of
where people go when
they enter the store, and
how they move once
inside. A/B test
movement patterns
against merchandising.
The VISUAL INSIGHTS Page
See how people experience your store and optimize your merchandising and designs with recurring
visual insights.
Note: Traffic Heatmaps and Pathmaps are only available for views that have Advanced Analytics enabled.
21. All of your customized
insights are saved to
the Visual Insights tab
dashboard after you
create them and select
“Pin Insight.”
These unique reports
update automatically
so you can see how
traffic patterns and
customer movement
changes in your store
from week to week.
You can pin pathmaps
as well as activity and
traffic heatmaps to the
Visual Insights tab.
Create a new heatmap
or pathmap insight.
Click into any visual
insight to view a
large version.
Pick the dates you’d like
view data for. You can select
any set of 7 contiguous
dates (a week).
Cycle through to see
your pinned visual
insights change from
week to week.
22. Activity heatmaps like
this one showcase
what people interact
with most. They’re
optimal for gauging
what displays and
departments of the
store customers
engage with best.
Select the
camera you
wish to use from
this drop down.
Click the adjustments
drop down to change
how low or high the
threshold is for the
activity that the map
registers.
Click “Generate
Visualization” to
generate an activity
heatmap.
Click “Pin Insight” to
save this map to the
main Visual Insights
tab. This map will
then automatically
update in the main
tab.
To create an activity
heatmap for a
particular display or
area, start by clicking
the “Areas” drop down.
Activity
Heatmap
Pick the dates you’d like
view data for. You can select
any set of 7 contiguous
dates (a week).
23. Traffic heatmaps like
this one showcase
where people spend
time in your store.
They’re optimal for
identifying “hot
spots” and unvisited
areas in your store so
you can improve
product and display
layouts.
Select the
camera you
wish to use from
this drop down.
Click the adjustments
drop down to change
how low or high the
threshold is for the
activity that the map
registers.
Click “Generate
Visualization” to
generate a traffic
heatmap.
Click “Pin Insight” to
save this map to the
main Visual Insights
tab. This map will
then automatically
update in the main
tab.
To create a traffic
heatmap for a
particular floor area,
start by clicking the
“Areas” drop down.
Traffic
Heatmap
Pick the dates you’d like
view data for. You can select
any set of 7 contiguous
dates (a week).
24. Want to create a
custom activity or
traffic heatmap?
When you’ve created
your area, enter its name
and click “Save Area” to
be able to turn it on and
off again.
You can create multiple
areas in one camera view
and have any set of them
active at once.
If you have no areas
active, the activity
heatmap will simply be
displayed for the entire
view.
Click the trash icon to
delete your area.
After making a
change, click
“Generate
Visualization” to
generate the
updated activity
heatmap.
Click the image
to create points
and connect
them in the shape
of the area you
want.
You can drag the
shape, click the
“minus” button to
delete existing
points, and click
along the
connector lines to
add more points.
Adjust date and time, and click
“Share” to add the visualization to
an in-app folder or send via email.
Creating Areas Click the “Areas” drop
down in the Traffic or
Activity Heatmap page.
1 2
3
4
5
25. Pathmaps like this one
visualize how people
move when they enter
your store — and how
they travel through it
once inside. They’re
perfect for optimizing
layouts and A/B
testing.
Select the
camera you
wish to use from
this drop down.
Click the adjustments drop
down to customize your
pathmap. There are a lot of
adjustment tools — we’ll
examine them on the next
page.
Click “Generate
Visualization” to
generate a
pathmap.
Click “Pin Insight” to
save this map to the
main Visual Insights
tab. This map will
then automatically
update in the main
tab.
To create a pathmap
for paths in a
particular area, start
by clicking the
“Areas” drop down.
Pathmaps Pick the dates you’d like
view data for. You can select
any set of 7 contiguous
dates (a week).
26. It’s also convenient to
filter out paths by
selecting one path
direction that you’d
like to see, instead of
“All.”
Sometimes, paths can get occluded —
for example, if 10 people are standing
in the same small space. If the tracks
get lost because the camera can’t see
all of them individually, you can end
up with a pathmap that displays some
very short paths that don’t lead to
anything. That’s fine! Just adjust the
“Min. Length of Paths” bar to filter the
short paths out.
When you have filtered down to
some of the most common paths
for your view, hit “Show
Percentages” to see the exact
numbers of how many customers
move in each direction.
“Simplify Paths” lets you
reduce variance in
paths. Visually, “simpler”
paths are straighter and
show fewer of the
curves people’s paths
take as they navigate
your space.
Arrow colors let you
customize your paths’
appearance.
Pathmap adjustments tweak your
path analysis so they give you the
data you’re really interested in.
Every customer’s path is tracked
through your store. When you create
a default pathmap, it displays those
paths, grouped into most common
movement patterns. This can still
look like a lot of paths, though. That’s
where the adjustments help.
If your paths look too crowded,
try sliding the “Number of Paths”
bar closer to “Group.”
Path Adjustments
27.
28. The REPORTS Dashboard
The Reports feature delivers infinite customization options and powerful people counting, dwell,
and occupancy metrics for every one of your locations.
Customize Everything
Create dynamic reports using
location, weekday selection,
and count metrics to get
exactly the data you need.
Run reports automatically,
and receive them through
recurring emails or create
them on the fly.
Visualize Your Data
In addition to dynamic
data series charts, Prism
reports display data in
interactive timeline graphs
and timecards.
Flexible Downloads
Browser access to your data
is great, but sometimes you
need more. That’s why you
can download and export
any configured report as
a .CSV file.
29. Display your reports
by their creation
date or name.
Click “Disable
Report” to stop
running the
report.
Click either button to
create a new report.
Search for any
report by name.
Each configured
report is displayed
as a tile with its
run details.
Click the Trash icon to delete the
report forever.
Click anywhere on a
report’s tile to view
or download its data.
30. The report
name
Click “Disable
Report” to stop
running the report
without deleting it.
Reports can be re-
enabled.
Each configured
report is displayed
as a tile with its run
details. You’ll see:
The number of report
runs that have been
completed
How frequently
the report is run
The report’s start date
The report’s end date
Click the trash icon to delete the
report permanently. This cannot
be undone.
32. The report creation screen enables you to create a custom report
with any stacking set of rules and metrics. To get started, just click
the “Create New Report” button on the main Reports Dashboard.
33. Enter your report name.
The more specific it is,
the more helpful it will be,
particularly if you create
a large set of reports.
Click this dropdown
to select how you
want to filter your
sites for the report.
If you leave this
field blank, every
one of your sites’
data will be used to
calculate the report. You can filter your sites by their site name, their external site ID (your
sites may or may not have this number associated), their state or
province, their country, and their labels (if labels are configured).
The available filter values
will populate based on the
site filters you’ve selected.
The report color is randomly
generated. If you’d like to
organize your reports by color,
you can select a different
shade using the dropdown.
Click the button to add an additional
filter parameter. You can add as many
filter rows and parameters as you want,
for every report. If you wish to delete a
parameter you’ve added, click the
button in the parameter’s row.
34. You can select any zone to use with
any site filter, regardless of whether
or not the sites you’ve chosen
currently have that zone set up.
This enables you to add a zone to a
site at a later date and see historical
reports for that site/zone combination.
Be careful if you only select zones for
sites that don’t currently have them
enabled — your report will not find
any data and will return blank.
Click this dropdown to select
each zone you want to
include in your report.
You can include any metric, regardless of
whether or not the zone you have selected
currently tracks that metric.
This is so you can set up a report that will
track data for a zone that you want to, in
the future, have configured with that metric.
Be careful when you select your zones and
metrics — if you select dwell, occupancy, or
count tracking for zones without those
metrics configured, your report will not
find any data and will return blank.
Click the button to add an additional zone
and/or metric parameter. You can add as many
rows and parameters as you want, for every
report. If you wish to delete a parameter you’ve
added, click the button in its row.
35. Select the date
you want to
start running
your report. You
can select
historical or
future dates to
begin your runs.
Select how you want your report
to finish. You can have it run
forever, choose a date for it to stop
on, or select how many runs you
want it to complete before it stops
(e.g., stop after 4 runs).
Select what frequency you run
your reports at. You can set up
reports to run in day, week, or
month increments.
36. Choose the hours you wish to include data from.
If you have business hours configured for your sites (you can
create business hours in Settings), you can simply select
“Business Hours” from the dropdown list. If you’d like to use
custom hours, first select “Custom” from the dropdown list.
If you want yourself
or another team
member to receive a
notification each time
a report completes a
run, you can enter
your contact
information here.
If you’d like to apply a single
set of custom hours to every
day in the week, simply select
those hours from the
dropdown lists.
If you want to
configure your custom
hours to use different
sets of hours for
different days, click the
button to add a new
week row.
In the new row, select
the days you wish to
have track a different
time span, and then
select that timespan
from the dropdowns on
the right.
Repeat until you have
as granular a custom
hour set as you want.
If you wish to exclude a
day entirely, you can
simply add a row,
select that day, and
leave the time selection
dropdowns blank.
Click “Create Report” to finalize
and save your report. You will
not be able to edit your report
after you create it.
37. Creating Reports: Understanding Site Filters
If you have questions about creating more complex reports, understanding Site Filters can help you get started.
You do not have to filter your sites
— leaving the sites filter blank will
return all results.
If you select multiple filters, the
report will try to pull all the sites that
match all of your conditions. If all
conditions can’t be met by one site or
set of sites, the report will return data
for sites that satisfy as many of your
conditions as possible.
38. Creating Reports: Troubleshooting
If you’re seeing error messages while creating reports, make sure you’re following these guidelines.
Every report you create must have at
least one zone and associated metric
selected. You can add as many as
you like.
If you use custom hours, you must
enter two time values in the first
week row. If you add more rows with
time values, then you can mark the
first row as blank.
Make sure to give your report a
name that will help you differentiate
it. Using the site(s), metric(s), and
run frequency in the title can help.
40. After creating a
report, you can
view it by clicking
its associated tile
on the main
Reports
dashboard.
Both your
Summary (see
next page) and full
Time Period data
sets will display
the site names, IDs
(if available),
State/Province,
Country, Labels,
and metrics.
In the report’s gray header, click the
“Report Configuration” dropdown
to see all of the report’s parameters
(the site, region, zone, metric, and
time filters you used to create it).
On the timeline selector, use the
left and right arrows to jump back
and forth through report runs by
date. Click the down arrow to view
and select the full list of available
report runs.
The header also
displays the
number of times
the report has
been run.
41. Click “Timecard” to
see a visual timecard
summary of your
time period data.
Click “Line Chart” to
see a trend-line
visualization of your
current run's data.
Click the “Group By”
dropdown to view
your data by Site,
State/Province, or
Country.
Summary Data
displays your
aggregate metrics
across the report
run’s time period.
Time Period Data
displays your
metrics for each
site by timestamp.
Use the horizontal
and vertical scroll
bars to explore
your data.
Click the “Period”
dropdown to view
your data by 15
minute, hourly, or
daily increments.
Click the “View” dropdown to change how your data is
displayed. Select “Time Series” to see your data split up
by timestamp across all sites. Select “Raw Data” to see
your data split up by timestamp and by individual site.
Click “Download
CSV” to download
your summary
(aggregate) data as
a .CSV file.
Click “Download
CSV” to download
your time period —
or full set of —
data as a .CSV file.
42. The timecard will
only display data for
the time parameter
of the report (the
date range and time
range listed in the
gray header).
For example, if your
report runs daily, the
timecard will only
show one day’s
numbers in its
weekly display.
For this reason, it’s
recommended you
use the Line Chart
to visualize daily
report data.
On clicking the
“Timecard” button,
you’ll see a visual
summary of your
data that highlights
how busy your sites
are throughout the
day. In the timecard,
darker shaded cells
denote busier times.
Select the site, zone, and metric (Count, Dwell, or Occupancy
buttons will appear for whichever metrics are available in the
report) that you want to see count data for. You can select one site,
zone, and metric at a time. Make sure to only select zones and
metrics that are currently configured on the site you’ve selected.
On changing your
timecard
parameters, click
Update to see the
new visualization.
43. Each of your sites’
trend lines is
depicted in its
assigned color. You
can select and stack
as many sites as you
want to compare.
On clicking the “Line
Chart” button, you’ll
see a visual
summary of your
data that showcases
how traffic levels
change in your sites
throughout the day.
Select the sites that you
want to see count data
for. You can select
multiple sites to compare
performance and trends
across stores.
On changing your
timecard
parameters, click
Update to see the
new visualization.
Once you’ve selected your sites, you can choose the
zone and the metric (Count, Dwell, or Occupancy
buttons will appear for whichever metrics are
available for the report) you want to display. Make
sure to only select zones and metrics that are
currently configured on the site you’ve selected.
If your report is a weekly
or monthly report, you
can also toggle the time
period to display traffic
across every hour or the
entire day.
44. Understanding Reports: Missing Data
If you set up a Report and can’t see its data, a couple of different things might be going on.
If you click into the report and see the
error message “No Data for Selected
Time Period,” this means that you have
selected a valid set of sites and some
data has been returned, but the time
selection you’re currently looking at has
no data.
You will most likely see this in reports
that you’ve set up to use site/zone
combinations that have yet to be
created.
“No reports have been generated” is the
most common message you’ll see. This
occurs either when you have just created
a report and it's still loading its data, or
when you’ve created a report that uses
site/zone combinations that will be
configured in the future.
45. Understanding Reports: Configuration Conflicts
If you’re familiar with the sites you’re generating reports on, this probably won’t be a problem.
However, in case you run into this, it’s helpful to understand the logic Reports uses to filter your data.
Reports uses AND/OR logic to filter
your sites, zones, metrics, and time
parameters.
First, it will try to match one site or set
of sites to all of the criteria you’ve
selected in the creation page. If it can’t
match all of your filters, it will match
as many as possible.
However, if you have two site filters of
the same kind (e.g., Site ID and Site
Name) that don’t match the same site,
it will try to return a site that satisfies
both criteria. It will not be able to filter
both of them and no data will be
returned.
That’s when you’ll see this “No Site
Matches Found” message. If you see
this message, simply delete the report
and try again with non-contradicting
filters.
46.
47. Settings
The “Settings” page gives users a way to customize and modify their account.
Note: If you are a Standard user, your account will only have access to Profile and Recurring Posts in Settings.
Customize
Change and add
camera and analytics
options to get the
insights your business
needs.
Connect
Give remote employees
privacy-protected
visual access and key
insights, across
departments and
throughout the
enterprise.
Monitor
Check camera status
and health, and
remotely enable or
disable any camera in
every one of your
stores.
48. Account allows
users to view
and modify
account details,
billing
information,
enabled
services,
account access,
and registered
admins.
Categorize
and organize
cameras by
creating
custom labels.
View software
installs and
update old
versions.
Recurring Posts
automatically delivers
custom store snapshots at
any time you choose.
Click the “X”
to return to
your previous
page.
Define new
zones inside
your store
space.
49. Connect a new camera/
VMS.
Change result
display format.
Display cameras by
name or status (enabled/
disabled).
Enable cameras,
and monitor
enabled camera
status.
View camera installations
grouped by site (or
installation).
51. Questions?
Prism is excited to provide you with the tools you need to understand your store,
optimize your business, and redefine what it means to deliver a perfect customer
experience.
If you have any questions, please don’t hesitate to contact our support team:
support@prism.com.
Welcome to Prism!
