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- 1. Wholemeal cereals JUANA GARCÍA GARCÍAY LIANG PÉREZ AGUADO
- 2. This cereal advertisementgoes with the intention of stereotyping the image of women. As you can see in the image, a figure of a very thin woman is presented, however in society there are many women who are healthy who do not have an extreme thinness. In the ad, the women. It shows a very young woman,with few clothes, in the ad we can see how the girl is preparing the breakfast using cereals. The ad is mainly aimed at women who want to keep the figure. There is a clear sexual gender stereotype. Since the woman is shown with a perfect physical according to gender roles about beauty
- 3. IN CONCLUSION, wecan say that in most advertisements, women assume a sexual role as an object, to attract the attention of consumers, we will never see a man or even a fat woman doing this type of advertising.
- 5. Boys, Men Girls,Women Characteristics Strogns Rationals Braves They Dpn´t express their emotions submissive, fragile, weak, impulsive Envious, towards other women Caretakers of other people Phisical aspect Strong Beautiful, Thin, Clean Scope in which they move public scope, war, struggle, politics, leisure Private scope: Mainly Home Wishes Live adventures, get the girl in the form of a trophy, personal success Find true love, get married, be housewives Actions, Tasks, Social Roles Adventurous, economically independent, paid work Housewives, economically dependents, do everything for love, beware of sexuality What is expected of them? Dedication to oneself, being cared for, economic success, sexual conquests To have a partner, To be a good wife, good daughter, good mother. Dedication to other people.Place other people (personally and sexually)