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Blogging basics - Liz Horgan

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Why blogging makes sense for businesses in the new economy, how blogs work, and how to incorporate blogging into your business best practices.

Published in: Business, Technology
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Blogging basics - Liz Horgan

  1. 1. Liz HorganStrategic Social Media
  2. 2. What Is a Blog? It’s a way to share an idea• News in the Past • 20th Century – professional, mainstream, limited• News Today • 21st Century – professional AND personal • easy to broadcast
  3. 3. What gets shared in Blogs?1. Personal2. Professional3. Organization
  4. 4. How do Blogs Work? • Publish online - Website • Template • Structure with HTML/coding • Newest content first • Interactive
  5. 5. Parts of a BlogNew Post Older PostsOptionalPictures,videos
  6. 6. Comments
  7. 7. How to Use A Blog 1. Read • Investigations 2. Write • Create and share
  8. 8. Reading BlogsAdd to your Tool Kit: • Gain Info • Trends • Research
  9. 9. EvaluationAuthority • Who is blogging • Influence • Content • Date • Archive • CommentsBias • Other sources
  10. 10. Writing a Blogmay be important for your Organization 1. Low Cost Visibility 2. SEO 3. Credibility 4. Lead Generation 5. Customer Service 6. Research 7. Build Brand Loyalty
  11. 11. Before you Create your own Blog Plan • Your Voice • Content • Target Audience • Commitment and Time
  12. 12. Measurement Blog success = • Brand Exposure • Lead Generation • Thought Leadership • …Your Goal!
  13. 13. For more information about how blogging can help your business thrive in the new economy, contact: Liz Horganliz.horgan@strategicsocialmedianc.com (704) 301-0135

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