2. Target Audience Profile
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Boys and girls aged 15-20, Still in education
They are in-keeping fashion and the latest styles
They like to travel and go on holiday
Use the internet daily; on social network sites, such as facebook and
twitter, via iPhone, iPad etc
May have a part time job
Very sporty and fit; does sports such as athletics and basketball
Have an allowance of £20+ per week
Up to date with all the new music, likes listening to R&B music, listen
to artists such as Usher, Ne-Yo, Beyonce
From an African/Caribbean Christian family
Loves to eat all types of food, and likes to try new things
Renece is 17 and she lives in the woking class part of Enfield with her mum - who is a solicitor,
her dad – who is a personal trainer and her brother who is 13. They live in a two story house with
5 bedrooms, a large kitchen/ dining are, large front room, with a 50’ tv and a long garden with a
garage which was converted into a music studio. Renece has a macbook pro, which her father
bought for her to do all her coursework on and her brother has an iPad. Every Sunday they
attend church as a family organize summer fetes in the summer to raise money for the church.
On the weekends, Renece works in Top shop to earn money