1. Lisa Taub
11 Robinwood Avenue, Needham, MA 02492 | cell: 781-915-9850
lisataub429@gmail.com www.linkedin.com/in/lisataub
Travel Counsellor and Custom Trip Designer
A self-starter who works with discipline on independent projects. Brings leadership, collaboration
and passion to multi-functional teams. Experience working across cultures and time zones.
Seven years living abroad in Japan and Germany. Lover of local food and wine. A sense of adventure
and a sense of humor. Lifelong learner. Travels off the beaten path, gets lost, and then found.
20+ years of consumer research with experience facilitating consumer interviews, listening to
identify key insights and developing psychographic models. Leading research design and execution
with strong attention to detail and logistics management. Developing targeted solutions and
preferred products through consumer insight integration with technical knowledge.
Adventure -- Ski -- Asia -- Europe -- Cruise
Professional Experience
Procter and Gamble, Consumer Research and Product Development
Consumer Research Leader, Principal Scientist, Male Shaving 2012-15
Led retailer immersion and ideation workshop leading to 20+ ideas for anti-theft packaging.
Led holistic consumer learning plan and delivered a winning design for a MACH3 upgrade.
Trainer, coach, mentor and daily supervisor for Products Researchers across multiple levels.
Consumer Research Leader, Senior Scientist, Female Shaving 2010-12
Led psychographic immersion for Brazil market. Developed consumer hierarchy of needs.
Identified product and communication opportunities for Venus and Prestobarba for Her.
Consumer Research Leader, Senior Scientist, Upstream Oral Care 2008-10
Consumer Research Leader, Senior Scientist, Asia Baby Care Japan 2005-08
Led product expansion of Pampers stretch diapers to China 1+ market. Created consumer model
describing unique emotional and contextual needs of China 1+ Moms and babies.
 Delivered targeted consumer communication and first ever product win vs. market leader.
Supply Chain Material Leader, Senior Scientist, Feminine Care US 2001-04
Germany 1999-2000
Education
Travel Leaders of Tomorrow, travel agent training (completion April 2016)
Massachusetts Institute of Technology, Cambridge, MA Bachelor of Science, Chemical Engineering
Computer Skills
MS Office Chrome, Firefox Picasa Desktop Reporter
WebEx Instant Messenger My Publisher Mindjet (Mindmapping)
Volunteer
Coach, YMCA Special Olympics Swimming 2013-15 Coach, FIRST Lego League (FLL), 2011-12
Additional Experience
Advanced to Principle Scientist, December 2012
Language: Basic German
Advanced to Senior Scientist, Nov. 1996

2. Lisa Taub
lisataub429@gmail.com www.linkedin.com/in/lisataub
Travel Experience
I discovered my passion for travel late in life. With a degree in Engineering and a job in corporate
America, I thought my path was set. Then my husband and I took an international assignment in a
small town in Germany and we embarked on a new journey.
We were not quite prepared for total cultural immersion, but we gradually settled in. Three and a
half years later, we moved back to the US with a six-month old baby, and memories of European
capitals, castles and churches, cobblestone streets, charming villages, inspiring art, local wine and
beer, skiing in the Alps, and friendships that continue to this day.
We were hooked on travel. When the company asked “how about Japan?” we didn’t hesitate. With
my younger son in the baby backpack, we explored elaborate yet peaceful temples, quaint craft
towns in the hills, and traditional Japanese ryokan. A four-year old wearing a yukata? Hilarious! Try
using chopsticks to feed a child yakisoba. Skiing in Hokkaido, and then a soak in the onsen.
Australia, Thailand, and New Zealand were our favorite destinations. On a trip to the Outback, my
husband said “Why are you taking me to a desert?” Five days later, he did not want to leave – the
landscape is unlike any place on Earth. Our RV trip to Tasmania and Cradle Mountain still ranks as a
‘best ever’ family adventure. Snorkeling the Great Barrier Reef should be on everyone’s bucket list.
Back in the US for eight years, we haven’t slowed down. Alaska, Oregon and National Parks for
hiking and adventure. New England skiing and snowboarding. Multi-generational trips made sweet
memories on a Caribbean cruise, Disney, and the beaches of Cape Cod and the Carolinas.
What’s next on my travel bucket list? This year – Iceland. Someday, Africa, Antarctica, the
Galapagos Islands, and Israel. And then repeating everything with my kids and grandkids.
Why do I love travel so much? Absolutely the destination and immersion. But I also love researching
and planning that unique, once in a lifetime trip – sight-seeing highlights and undiscovered gems.
Getting off the beaten path, for a deeper, richer experience. Setting a slower pace to breathe and
enjoy. Selecting hotels, restaurants, and tours offering superior quality, service and value.
With travel experience in 40 countries, 40 US states and a passion for travel research, I am uniquely
qualified for a position as travel counsellor, designing unique, custom tours for the discerning
traveler. What Bespoke Journey can I design for you?
Asia Japan Osaka, Kyoto, Himeji, Nara, Hiroshima, Nagasaki
Australia Sydney, Tasmania, Uluru, Great Barrier Reef
Thailand Bangkok, Phuket, Chang Mai
Other New Zealand, Beijing, Vietnam, Bali, Guam
North
America
Ski New England, Colorado, Northern California, Utah, Montana, Quebec, W. Virginia
National
Parks
Grand Canyon, Bryce, Zion, Capital Reef, Mount Rushmore, Badlands, Crater
Lake, Acadia, Yellowstone, Escalante Grand Staircase, Rainbow Valley, Denali,
Devil’s Tower, Minute Man, Cape Cod National Seashore
Cities Boston, Baltimore, Washington DC, San Francisco, Las Vegas, Toronto, Vancouver
Destinations Alaska, Oregon, Disney, New Hampshire, Williamsburg, Canada Cruise
Beaches Hawaii, North Carolina, Myrtle, Virginia, Florida Gulf Coast
Europe Germany Bavaria, Cologne, Berlin, Heidelberg, Castle/Wine Country
Italy Florence, Tuscany, Rome, Venice
France Paris, Wine Country, Normandy, Strasbourg
Capitals &
Cities
London, Edinburgh, Prague, Amsterdam, Vienna, Salzburg, Athens, Luxembourg
City, Moscow, Andalusia; Cruise: Scandinavian Capitals, St. Petersburg, Tallinn
Ski Austria, Switzerland
Beaches Algarve, Malaga, Canary Islands, Mykonos, Santorini
Caribbean Puerto Rico, St. Thomas, Cancun, Cruising with Royal Caribbean (3x)