1. RealEnergyWriters.com
July 23, 2012
I write about the energy industry for several of the top industry publishers: Platts, Renewable
Energy World, AOL Energy, among others. For the last eight years I’ve had the pleasure of
working with Lisa Rinkus in her capacity representing Conservation Services Group.
Lisa is among many, many public relations representatives that I hear from regularly. Three
stand out as exceptional in their work, and Lisa tops that list for taking the time to understand the
work I do and the particular editorial requirements of my publications. She is rare in her
understanding of both energy and media relations. She pitches creative story ideas, as opposed to
superficial promotion that would be of little use to my publications. Lisa also keeps on top of
various articles that I’m working on to see if they might present an opportunity for CSG.
In addition, Lisa has provided valuable insight as I have launched RealEnergyWriters.com and
its accompanying promotional newsletter, Energy Efficiency Markets. She’s offered – and we’ve
posted – several guests blogs from CSG, which have helped elevate our weekly blog content,
now reposted on as many as 300 different sites, among them the New York Times, Reuters and
Bloomsbury. I’m embarrassed to say that Lisa knew more about the hits to our blog than we did.
We’ve appreciated her Internet-savvy.
Lisa’s is a honed and effective approach, one born of taking the time to form relationships with
those of us in energy publishing. I’d highly recommend her to any energy company seeking to
promote innovative products and services.
Please feel free to contact me with any questions.
Sincerely,
Elisa Wood
RealEnergyWriters.com
elisa@realenergywriters.com
434/531-7849
.