Killer Social Media Marketing Ideas From Top Brands

•

100 likes•59,517 views

What is the anatomy of killer social media marketing and content? Take a look at these top brands to see what they’re doing right. Social media statistics from: http://www.jeffbullas.com/2013/10/25/46-amazing-social-media-facts-in-2013/

Social Media Business Technology

Killer
Social Media

Marketing
Ideas
From Top Brands
Wednesday, November 6, 13

1
1

What
is
the
anatomy
of
killer

social
media
content?

Take
a
look
at
these
top
brands

to
see
what
they’re
doing
right.

2
Wednesday, November 6, 13

2

Examples of...
Strong Graphics

4
Wednesday, November 6, 13

4

What They Did Well:
•Products shown in fun, creative ways
•Images were large and striking
•Little text was included
•Photos connected with audience
9
Wednesday, November 6, 13

9

Examples of...
Great Hooks

10
Wednesday, November 6, 13

10

What They Did Well:
•Twitter cards/media were activated
•Room was left to promote retweets
•Words weren’t shortened (“you” not
“u”)

•Hashtags used sparingly
15
Wednesday, November 6, 13

15

Examples of...
Clear Identity

16
Wednesday, November 6, 13

16

What They Did Well:
•Displayed identifiable personality
•Created custom, branded graphics
•Posted highly sharable content
•Highlighted fan involvement
21
Wednesday, November 6, 13

21

Examples of...
Rich Engagement

22
Wednesday, November 6, 13

22

What They Did Well:
•Used photos to illustrate questions
•Provided multiple answer options
•Asked relatable opinion questions
•Replied to responses
27
Wednesday, November 6, 13

27

Finally, a few
interesting social
media statistics
to keep in
mind...
28
Wednesday, November 6, 13

28

Social Media Marketing Facts

751 million

Facebook users
access the site
from their
mobile device
Source: JeffBullas.com
Wednesday, November 6, 13

Animated GIFs
are the most
engaging type of
post on Google+

Food is the top
category
discussed on
Pinterest at 57%

29
29

GET IN TOUCH!

lo!
Hel

*
Social Media Consulting

www.BeASocialClimber.com
lisa@beasocialclimber.com
407-‐796-‐2233
twi$er.com/LisaMParkin
plus.google.com/lisamparkin
5224
West
State
Road
46
#151,
Sanford,
FL
32771
30
Wednesday, November 6, 13

30

Brought
to
you
by
:
*

www.BeASocialClimber.com

Take Your Social Media
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Wednesday, November 6, 13

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Push Strategy Creating the network of resellers, agents, brokers, representatives You can use the Push Strategy in the following cases: 1. Your product is popular and does not involve deep customization 2. You are new to the market 3. You have a tainted reputation and you can "borrow" mediator’s reputation 4. You're not going to stay long in this market and the release of this product is temporary Be careful! 1. Advertising your product, in same time you advertise Reseller 2. There are the costs associated with sales, within a developed system of discounts for resellers, various contests, loyalty programs, providing them with various promotional materials, training, sales and so on. 3. Nothing keeps the reseller to break the contract with you 4. It is difficult to control and predict sales. Small businesses always have a certain dependence on distributers which are always pursuing their own interests 5. The breach of contract with a key agent can almost completely block the flow of new customers. This is a fairly common situation where the agent is "big", and you are "small" Pull Strategy Selling by yourself PROS: 1. To release services or products under its own brand 2. To position your product as an element of prestige and service for the elite 3. By investing money in product advertising, in same time you will be supporting your brand 4. To get better control over sales and more stable ROI cons: 1. The implementation of this strategy requires a financial and time costs 2. Your business is highly dependent on your reputation Be Smart, do not share your profits with resellers Sell on glabex.com - Save your time and money Glabex.com is a unique platform, which helps you to sell your product by yourself, reach enormous number of customers, build your brand and create a reputation

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Killer Social Media Marketing Ideas From Top Brands

1. Killer Social Media Marketing Ideas From Top Brands Wednesday, November 6, 13 1 1

2. What is the anatomy of killer social media content? Take a look at these top brands to see what they’re doing right. 2 Wednesday, November 6, 13 2

3. Tenets of Killer Social Media Content Strong Graphics Share high-‐quality, visually interes3ng images Great Hooks Killer Social Media Content Clear Identity Use social media as a way to solidify brand iden3ty * Get fans to click links to brand-‐created blog posts & ar3cles Rich Engagement Ask ques3ons that will generate conversa3on 3 Wednesday, November 6, 13 3

4. Examples of... Strong Graphics 4 Wednesday, November 6, 13 4

5. 5 Wednesday, November 6, 13 5

6. 6 Wednesday, November 6, 13 6

7. 7 Wednesday, November 6, 13 7

8. 8 Wednesday, November 6, 13 8

9. What They Did Well: •Products shown in fun, creative ways •Images were large and striking •Little text was included •Photos connected with audience 9 Wednesday, November 6, 13 9

10. Examples of... Great Hooks 10 Wednesday, November 6, 13 10

11. 11 Wednesday, November 6, 13 11

12. 12 Wednesday, November 6, 13 12

13. 13 Wednesday, November 6, 13 13

14. 14 Wednesday, November 6, 13 14

15. What They Did Well: •Twitter cards/media were activated •Room was left to promote retweets •Words weren’t shortened (“you” not “u”) •Hashtags used sparingly 15 Wednesday, November 6, 13 15

16. Examples of... Clear Identity 16 Wednesday, November 6, 13 16

17. 17 Wednesday, November 6, 13 17

18. 18 Wednesday, November 6, 13 18

19. 19 Wednesday, November 6, 13 19

20. 20 Wednesday, November 6, 13 20

21. What They Did Well: •Displayed identifiable personality •Created custom, branded graphics •Posted highly sharable content •Highlighted fan involvement 21 Wednesday, November 6, 13 21

22. Examples of... Rich Engagement 22 Wednesday, November 6, 13 22

23. 23 Wednesday, November 6, 13 23

24. 24 Wednesday, November 6, 13 24

25. 25 Wednesday, November 6, 13 25

26. 26 Wednesday, November 6, 13 26

27. What They Did Well: •Used photos to illustrate questions •Provided multiple answer options •Asked relatable opinion questions •Replied to responses 27 Wednesday, November 6, 13 27

28. Finally, a few interesting social media statistics to keep in mind... 28 Wednesday, November 6, 13 28

29. Social Media Marketing Facts 751 million Facebook users access the site from their mobile device Source: JeffBullas.com Wednesday, November 6, 13 Animated GIFs are the most engaging type of post on Google+ Food is the top category discussed on Pinterest at 57% 29 29

30. GET IN TOUCH! lo! Hel * Social Media Consulting www.BeASocialClimber.com lisa@beasocialclimber.com 407-‐796-‐2233 twi$er.com/LisaMParkin plus.google.com/lisamparkin 5224 West State Road 46 #151, Sanford, FL 32771 30 Wednesday, November 6, 13 30

31. Brought to you by : * www.BeASocialClimber.com Take Your Social Media to the Next Level... Wednesday, November 6, 13 31

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