There’s an evolution going on in both the sales and marketing departments of B2B companies these days. It’s a significant shift in how people buy and how you need to sell.
In order to make more informed and educated buying decisions, over 70% of B2B decision makers have turned to social media. That’s where social selling comes in.
As a modern sales professional, you need to take those same skills and strategies you’ve used to develop customer relationships at live, in person events and meetings and use them to be successful at online social selling. 72.6% of salespeople using social selling as part of the sales process outperform their sales peers. And you can too. This deck is your guide to social selling success.
13. @LisaMasiello #SocialSelling
social selling defined:
leveraging your professional brand and your prospects’
and customers’ social networks to fill your sales pipeline
with the appropriate people, knowledge and
relationships
14. @LisaMasiello #SocialSelling
Just like you network at a live event, think
of social selling as those things you do
every day:
help. listen. engage. add value.
28. @LisaMasiello #SocialSelling
Stranger Prospect Lead Customer Advocate
Social selling encompasses the whole
customer lifecycle. Using social selling to sell
to existing customers is just as important as
converting leads to customers.
29. @LisaMasiello #SocialSelling
Be alert, proactive and responsive. Use social
networks to monitor customers after the sale,
letting them know you’re always there for them
and jumping in to help before being asked.