Recommended
More Related Content
Recently uploaded
Recently uploaded (11)
Featured
Featured (20)
FedEx Final Project
- 2. THE BIG IDEA
- 3. THE STEPS TO ACHIEVING SUCCESS TARGET SOCIAL MEDIA PLATFORMS WEBSITE USABILITY SEARCH ENGINE OPTIMIZATION ACTIVE ADVERTISING MARKETING
- 4. TARGET: SMALL BUSINESS OWNERS
- 9. MARKETING
- 10. EXECUTION
Editor's Notes
- The big idea of FedEx is that we connect and create people to endless possibilities and opportunities around the world.
- This is a step by step process of our digital marketing strategy
- -Our target audience is small business owners. In order to achieve success we must provide worthy content on our social media platforms, and create connections and possibilities for our customers to succeed.
- Our main goal is going to be providing content worth sharing to small business owners. Social media is an opportunity to get the word out to potential new customers, or attract current business owners to our services. On these platforms we must offer resources and links that connect them to new opportunities, which is what our brand stands for. By instilling this on our social media accounts, we will make an impact on our audience, and see more results and followers on each of our accounts.
- Aside from their social platforms, FedEx’s individual website must be easy to navigate and comprehend. One aspect of their website that is extremely important to this digital strategy is the usability of this website. FedEx strives with their user-friendly website that can be transformed easily on their responsive mobile device. We will measure the success of our website through the number of profiles created, and how many clicks our small business page and it’s individual links receive.
- It crucial to our success that we optimize our search engine so that we can attract customers. If we relate other key words to connect with small business owners, we can become a strong competitor against brands such as UPS, who may rank higher in terms up advertising than us. As you can see in the example above, on Google when you type in “tracking” FedEx only came up 3rd on the search, unfortunately beat by UPS.
- When considering Online Advertising, FedEx must be cautious of the way it chooses to effectively promote their brand. Determining the correct channels can become difficult, especially when referring to display advertising. We will decrease our display advertising through channels less effective to users such as television where they quickly ignore any advertisements while they click through the channels. YouTube videos and commercials are not the only form of advertising that FedEx offers. However they should focus more on websites that pertain to FedEx services. We can advertise our brand through AdGroups and other forms of Search Engine Marketing.
- We will use inbound and content marketing in order to recruit and sustain our demanding customer base. This turns customers or strangers into promoters of our brand. We will do this by personalizing each customer’s experience, and sending promotional deals and services throughout the country.
- Since its first operations in 1973, FedEx has been paving a new frontier for digital marketing and strategies by dominating social media and all channels of marketing and advertising. It’s revenue has not stopped growing as FedEx vigorously battles against competitors for their market territory. With this successful Digital strategy, FedEx will be able to reach their target audience, while effectively serving their customers with excellence every day. FORGET THE REST, TRUST FEDEX!