SlideShare a Scribd company logo
Let's follow this set
of questions using
an example.
We’ll use the mouse designed for
lefties as our product example.
1.Problem my product
solves
I wanted to create a mouse that
made it easier for lefties to use
throughout their workday. One
that’s more comfortable for their
hand and has controls to click
using their left hand.
2. Who it affects
This problem affects lefties that
work at a computer most of the
day.
3. How this problem
makes their life harder
They spend more time trying to
train their right hand to do things
their left hand usually does.
Additionally, it’s frustrating
knowing they could do things
faster with their left hand.
4. Their current
solution
They have learned to cope and do
their tasks with their right hand
or use a mouse awkwardly with
their left hand.
5. Problems with their
current solution
Whenever they try to use a mouse
with their left hand, it’s
uncomfortable and causes their
hand to cramp
They have to click using their pinky
or ring finger since the clicker is on
the wrong side
And, they move slower when using
their right hand.
They’re tired and frustrated with their
current solution because:
1.
2.
3.
6. How my product
solves it
My product helps make their day
easier and more efficient with the
clicker added to the opposite side
of the mouse. Added bonus, it’s
comfortable for their hand to rest
on and designed with a left hand
in mind.

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Example of identifying your customer's pain points

  • 1. Let's follow this set of questions using an example. We’ll use the mouse designed for lefties as our product example.
  • 2. 1.Problem my product solves I wanted to create a mouse that made it easier for lefties to use throughout their workday. One that’s more comfortable for their hand and has controls to click using their left hand.
  • 3. 2. Who it affects This problem affects lefties that work at a computer most of the day.
  • 4. 3. How this problem makes their life harder They spend more time trying to train their right hand to do things their left hand usually does. Additionally, it’s frustrating knowing they could do things faster with their left hand.
  • 5. 4. Their current solution They have learned to cope and do their tasks with their right hand or use a mouse awkwardly with their left hand.
  • 6. 5. Problems with their current solution Whenever they try to use a mouse with their left hand, it’s uncomfortable and causes their hand to cramp They have to click using their pinky or ring finger since the clicker is on the wrong side And, they move slower when using their right hand. They’re tired and frustrated with their current solution because: 1. 2. 3.
  • 7. 6. How my product solves it My product helps make their day easier and more efficient with the clicker added to the opposite side of the mouse. Added bonus, it’s comfortable for their hand to rest on and designed with a left hand in mind.