Ivy Park, Beyoncé's new athletic/athleisure line, will launch on April 14th with 200 styles available at Nordstrom, Top Shop, and Net A Porter. Kylie Jenner's Kylie Cosmetics brand has also found viral success through social media announcements of new product launches. Kanye West continues to see commercial successes through limited product releases, like his Yeezy Boost shoes that often resell for more than double the retail price. Some stores and areas have adopted a rotating pop-up shop model to showcase local brands and bring in new customers.

1. Ivy Park, Beyoncé’s new athetic/athleisure line. This collection is far more than the average celeb venture
with 200 looks. I would definitely say that this is a brand that will stick but I am positive that it will still be
hard to get your hands on. Look out for it and get in line because April 14th isn’t that far away. It will be
available at Nordstrom, Top Shop and Net A Porter.

2. Ever since Kylie Jenner launched Kylie Cosmetics I feel as though were all stalking Snapchat and Instagram
waiting for our chance to snag one if not more shades. Another celeb brand that has gone viral, with what I have
heard is actually quality product. Today it was announced via a great music video of sorts that it’s expanding to lip
glosses potentially launching 4/1… yes today (Most likely at 6pm Eastern). So Like, Literally, So Cute.

3. Oh Kanye West, no matter how many people hate on him he sure does have some successes. We all know that every Yeezy
Boost drop has sold out and sells for twice or more the retail cost on eBay. Now he used the pop-up effect to create another
frenzy around limited Life of Pablo gear at a weekend pop-up shop in NYC. According to Kanye himself on Twitter he did 1
million in the two days the spot was open. You can find some of the items re-selling online for three times as much as retail.

4. There are also some stores that thrive on having pop-up collaborations on a regular bases. The brand and
designer get more reach and more bucks. My favorite was the Alexander Wang x H&M collab which was
my first real get up early and stalk the sight to gain access. My most successful venture to date.

5. In an area that I live in work called Hyde Park Village they have really tapped into the pop-up market.
Turning one of the retail spots into an rotating shop (The Fling) with different local vendors. Some may be
for a weekend and some may be for a month but it brings in a whole new crowd and exposes a new local
brand while bringing in the profits for everyone.