As a small business, communicating with customers and prospects is key to succeeding. And, consumers are increasingly expecting to have more info and more resources at their fingertips. However, how can you effectively reach the people you want to AND give them the info and communication they need? The solution lies in optimizing your social presence & your website. In this webinar you’ll learn how to create a strong social media strategy to reach your target audience and make sure your audience can get all the information they need on your website and website’s tools.

1. How They Can
Work Together To
Increase Sales
Beth Henderson
Marketing Manager, Likeable Local
Sebalis Davis
Marketing Coordinator, Pure Chat

2. 1.44
billion
monthly active Facebook users
77% of consumers trust
recommendations from
both their families and
friends
71% of people
trust products and services they find on
Facebook
The average user logs onto social
networks 1.72 hours per day; that’s
28% of all online activity!
$8.5 billion was spent on social this year and it
reach nearly
$14 billion in 201823% of Facebook Users check their
accounts at least 5 times a day
Why Social Media?
@LikeableLocal | @PureChat | #TheSocialSite

3. Social Media = The New Word of Mouth
-90% of people trust business recommendations from someone they know.
-People are 4x more likely to buy when referred by a friend
(Nielsen Study, 2014)
@LikeableLocal | @PureChat | #TheSocialSite

4. Social Media = The New Word Of Mouth
Social Ads have BUILT IN
endorsements
from friends.
@LikeableLocal | @PureChat | #TheSocialSite

6. Entry Point
• Introduction to Business
• First Impression
• Decisionmaking

7. Customers
• Lifeline
• Service
• Transparency

8. How Social Media & Your
Website Can Work Together To
Increase Sales
1. Use Social Media To Drive to Your
Website
2. Make Your Website Conversational
and Optimized
@LikeableLocal | @PureChat | #TheSocialSite

9. Advertise on Social
“Facebook Reachageddon”
means businesses now have
to pay to play to get their
content seen
Facebook Reachageddon
= The End of Organic Reach.
If you aren’t paying to boost your posts, only 1-2% of your fans will see
your posts organically
@LikeableLocal | @PureChat | #TheSocialSite

10. It started with big brands, but now it’s
happening to SMBs
Only a small portion of their
following reached organically!
@LikeableLocal | @PureChat | #TheSocialSite

11. 3 Pillars Of Succeeding With Ads
✓Set Goals
✓Reach The Right
People
✓Scale Smarter
@LikeableLocal | @PureChat | #TheSocialSite
Learn More!
learnsocialads.com

12. Make S.M.A.R.T. Goals
Follow the S.M.A.R.T. rule!
Make sure your goals are:
Specific
Measureable
Attainable
Relevant
Time Bound
@LikeableLocal | @PureChat | #TheSocialSite

13. Reach The Right People:
Use Hypertargeting
@LikeableLocal | @PureChat | #TheSocialSite

14. ✓ Get more business and referrals from current customers
✓ Attract people similar to your current customers
✓ Get already-interested prospects closer to buying
✓ Retarget “cold-feet” visitors
Reach The Right People:
Custom & Lookalike Audiences
@LikeableLocal | @PureChat | #TheSocialSite

15. A few more ad tips…
Ad Copy Rules of Thumb:
1. Be Clear and Concise
2. Keep Your Objective
in Mind
3. Always Be Helping
Don’t forget to optimize your
visuals for mobile, too!
Be creative. Be unique. Be Visual.
→ Visual content is consumed most directly on social media
@LikeableLocal | @PureChat | #TheSocialSite

16. Post Content That Drives To Your Website!
Share blog posts, upcoming events or
webinars, and even job listings that live
on your website!
Social media
is one of the
BEST ways to
drive traffic to
your website!
@LikeableLocal | @PureChat | #TheSocialSite

17. Follow the 10 Commandments
of Content Creation
~From our Free eBook SocialContentEBook.com ~
1. Give your followers a reason to engage
2. Think positive
3. Remember to K-I-S-S (Keep It Simple, Stupid!)
4. Have a Conversation
5. Ask Yourself: Is it Sharable?
6. Know How to Properly Curate
7. Be Mindful of the 4-1-1 Rule
8. Keep It Timely
9. Use Visuals To Enhance Your Message
10.Tell a Story
@LikeableLocal | @PureChat | #TheSocialSite

18. Optimize Your Business Pages To
Drive To Your Website!
Send your Facebook, LinkedIn, Twitter, Instagram,
Google+, Pinterest and other social viewers to your site!
@LikeableLocal | @PureChat | #TheSocialSite

19. Optimize Your Profiles, Too!
Hyperlink your company website to your profile
@LikeableLocal | @PureChat | #TheSocialSite

20. Now you can take charge of
your social profiles!!! But
WAIT… what about your
website?!

21. What is Understood
● Better social media use = Better web
presence
● Good social site = more web traffic
● More web traffic = More customers
○ Of course it does, right?

22. So They Made it… Now what?
Characteristics of a bad employee
● Not motivated
● Unresponsive
● Doesn’t have answers for customers
● Customer dissatisfaction
● Untimely
So, what does this have to do with your website?

23. A Digital Employee
Similar Functions
● Point of customer contact
● Answering questions
● Direction
● Level of Service
● Overall Representation

25. Make it Work!
● Listening
● Communicating
● Engaging
● Accountable
● Timely

26. Work with It
Foundation for Success
● Time
● Resources
● Tools
○ Live Chat

27. Maximizing Tools
Features = added capabilities
Example
● Live Chat
○ Triggers
○ Automation
○ Personalization
○ Integrations

28. HOW CAN
LIKEABLE
HELP?

29. About Likeable Hub
• Use thousands of content ideas at your fingertips and pre-plan
your posts for the most effective times
• Automatically scheduled industry-specific content for Facebook,
Twitter, & LinkedIn
Content Creation & Scheduling
@LikeableLocal | @PureChat | #TheSocialSite

30. TurboPost™ Technology
@LikeableLocal | @PureChat | #TheSocialSite

31. Likeable Hub Site
@LikeableLocal | @PureChat | #TheSocialSite

32. WHAT ABOUT
PURE CHAT?

33. About Pure Chat
Lead Generation & Customer Experience
• Install a chat box on your website in as little as 3 minutes
• Customize it to your brand so it matches and enhances your website

34. Mobility
● Talk to customers anywhere
● Switch over to your tablet or
smartphone
○ Or even your Apple Watch!

35. Learn More | Special Promotions!
Learn how Likeable Hub can
help YOU with social media
automated:
1. SIGN UP before January 15th
2. SAVE BIG $$ on packages
oSET UP A DEMO at
LikeableDemo.com
oOR CALL 212.359.4347
oMENTION #TheSocialSite
See how Pure Chat can help you
with Lead Generation:
1. SIGN UP before Sunday
2. Get 30% off our MONTHLY
plans with the corresponding
coupon codes:
Starter Plan: SOCIALSITE1
Business Plan: SOCIALSITE2
Growth Plan: SOCIALSITE3
VISIT: Purechat.com/benefits
CALL: 602.738.3631*Make sure to ask about even
BIGGER savings when you sign
up for both!

36. Questions | Grand Prize!
Redeem your Likeable savings at
LikeableDemo.com or call 212-359-4347!
Likeable Local:
TWEET: @LikeableLocal
EMAIL: contact@LikeableLocal.com
PHONE: 212-359-4347
PureChat:
TWEET: @PureChat
EMAIL: sebalis@purechat.com
CALL: 602-738-3631
Learn More about PureChat at
Purechat.com