Challenge your small group training programs to exceed expectations.

1. Challenge your small group training programs
TO EXCEED EXPECTATIONS

2. WE’RE FACING AN
INDUSTRY SHIFT
Boutique gyms are changing the fitness industry. They—along with bodyweight and
functional training—are shifting their way into market majority. Traditional health clubs
need to learn from boutiques and how they appeal to exercisers.
So what are boutique facilities doing differently? What can you do to replicate boutique
success and create a new business within your business?
42%OF U.S. HEALTH CLUB MEMBERS
HAVE ALSO ATTENDED A
BOUTIQUE GYM.”
IHRSA HEALTH CLUB CONSUMER REPORT
THE FITNESS PIE IS ONLY SO BIG
AND ANYONE WHO TAKES A
BITE OUT OF IT AFFECTS OUR
PROFITABILITY.”
IHRSA INDUSTRY LEADER RESEARCH. MARCH 2015

3. DIANE BETZ
NOVELTY
Boutiques offer something new and
different—attractive and upscale
settings, motivating music, amazing
instructors and challenging workouts.
These are all elements boutiques use
to differentiate their experiences from
traditional health clubs.
COMPETITION & CHALLENGE
Competition can bring out the best
in people. Boutique workouts make
exercisers perform at their peak, which
creates a euphoria that exercisers carry
the rest of their day.
COMMUNITY
People want a social function to look
forward to. Boutiques are great at
eliciting camaraderie–a social dynamic
that transforms workouts and keeps
exercisers coming back for more—
increasing revenue for you.
LEARNING
Empowering exercisers with proper
training and motivation builds
confidence and provides positive
results.
4 KEY ELEMENTS TO CREATING
A BOUTIQUE EXPERIENCE
To replicate the success of boutiques, you have to understand how they engage with their
members and motivate them to keep coming back. Here are four key elements that need to
be part of your offering.

4. SMALL GROUP TRAINING
SYSTEMS
WHAT KIND OF EXERCISER ARE YOU TRYING TO TARGET? WHAT TYPE OF
ENVIRONMENT DO YOU WANT TO CREATE?
Life Fitness, Hammer Strength and Cybex combine to offer a wide range of products
that allow you to build the perfect small group training solution for your exercisers.
Pair functional strength training with HIIT cardio products and accessories, to create
small group training programs that truly differentiate your facility.

5. CORE
PRODUCTS
The Life Fitness SYNRGY360 System offers enough variety in its training modalities to create nearly limitless
configuration and programming possibilities. SYNRGY360 small group training gives you access to inclusive
intensity without being intimidating.
HIIT
PRODUCTS
Hammer Strength HD Athletic Racks and Rigs and are a versatile training tool for athletes of all levels, and
offer the Olympic training exercises that are growing in popularity. These products create a more exclusive and
elite training environment.
LIFE FITNESS ROW GX
TRAINER
LIFE FITNESS
POWERMILL CLIMBER
CYBEX SPARC TRAINER
HAMMER STRENGTH
GROUND BASE

6. CORE
PRODUCTS
LIFE FITNESS ROW GX
TRAINER is a total-body
exercise that allows you to
generate a high metabolic
rate. It is easily portable and
can be moved in and out of
training areas.
HIIT
PRODUCTS
CYBEX SPARC TRAINER is
biomechanically engineered
to be gentle on joints,
using short workout bursts
to offer maximal results in
minimal time.
LIFE FITNESS POWERMILL
CLIMBER complements
a small group training
environment. Zero
exerciser adjustments and
a wide range of intensity
options appeals to a broad
user base.
HAMMER STRENGTH
GROUND BASE offers
total-body muscular
activation through natural
movements performed
from a standing position.
LIFE FITNESS
SYNRGY360 T
LIFE FITNESS
SYNRGY360 XM
LIFE FITNESS
SYNRGY360 XS
HAMMER STRENGTH
HD ATHLETIC RIG
HAMMER STRENGTH
HD ATHLETIC POWER RACK

7. CREATE A UNIQUE ENVIRONMENT
For the experience to come alive in your facility, it all comes down to environment. The environment you
create needs to be immersive, distinctive, inspiring and truly different from the rest of your space.

8. S T. A N D R E W ’ S FA M I LY F I T N E S S P L U S
We can go above
and beyond just free
weights and we can
do so much more
with our workouts.
It has really brought
out potential for all of
my clients. I like the
one-on-one, but this
way I can get them
all together. They
motivate themselves
and work as a team.
I think that brought
them to new levels.”
Diane Betz
ST. ANDREWS FAMILY FITNESS PLUS
A NEW BUSINESS WITHIN
YOUR BUSINESS
The philosophy of how boutiques run their business is drastically different from
how traditional clubs run their business. It’s not about the numbers. It’s a personal
business, a connection business. See how Burn Fitness and St. Andrews Family Fitness
empowered their best trainers to create a memorable and inviting community.
B U R N F I T N E S S
© 2016 Life Fitness, a division of Brunswick Corporation. All rights reserved. Brunswick, Life Fitness and Hammer Strength
are registered trademarks of Brunswick Corporation. Cybex is a registered trademark of Cybex International, Inc., a subsidiary
of Brunswick Corporation. HD Athletic Racks and Rigs, PowerMill, Row GX, SPARC, SYNRGY360 are trademarks of Brunswick
Corporation. USC-013-16 (07.16)