This is an intensive course based on the completion of several practice interviews with real training, conducted by journalists. The exercises are then analyzed. Lider Media Training specializes in Public Policy and Image Consultancy. We help executives, politicians, and leaders to communicate their management and public image.

1. COMMUNICATION
to gain
The training by communications experts

2. COMMUNICATION
to gain
The training by communications experts 2

3. • Methodology
• Audience
• Objectives
• Program
INDEX
The training by communications experts 3

4. COMMUNICATION
to gain
The training by communications experts 4

5. Methodology • This is an intensive course based on the simulation of
various interviews, conducted by working journalists.
The exercises are screening and then analyzed. (The
practices are made to fit the needs of the guests).
• For a full day session, the ideal number of attendees
can range from one to four people.
• The course is structured around the analysis of
examples of good and bad practices of business
and political speakers.
• It includes a course material DVD, an analysis report
and personalized recommendations of the session.
The training by communications experts 5

6. COMMUNICATION
to gain
The training by communications experts 6

7. Audience
- Political Leaders:
• Mayors
• Commissioners
• Candidates
- Business Leaders:
• CEOs
• Directors
• General Managers
• Communication Directors
• Institutional Relations Directors
- Social and Civic Leaders
- Any other person interested in
improving their communication slkills
with the media
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8. COMMUNICATION
to gain
The training by communications experts 8

9. Objectives
• Answer correctly to different question • Get properly ready to face an interview
techniques. with differente media outlets.
• Interact naturally in front of the • Practice radio and television interviews
cameras. with journalists.
• Be able to resolve difficult situations in • Acquire the main techniques for
front of the media. handling a crisis situation.
• Understand production routines of the • Convey the message effectively.
media.
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10. COMMUNICATION
to gain
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11. Program
• The basics for a spokesman
• The professional needs of a
journalist
• Relations with the media
• General guidelines to face an
interview
• Press tips: “Do´s and Don´ts”
• Type of messages
• Facing aggresive interviews
• Taking control of the situation
• Set, scenary and turns to speak
• Formalities while being in front of
a camera
• Non-verbal communication
• Body image optimization
• Appearance and aesthetics
• Effective voice use
The training by communications experts 11

12. www.leadermediatraining.com
2333 Brickell Avenue, ste. H1
33129- Miami, Florida
Tel: +1 305 448 73 93
info@leadermediatraining.com
The training by corporate communication and policy specialists