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PRODUCT
RESEARCH
by Lewis Alcala
Criteria:
Price ($25 or more)
Sales (300 units or more)
Revenue (7 000 or more)
Reviews (500 or less)
Item Weight (3lbs or less)
Keyword Search Volume (2 000 or
more)
Profit Margin (30% or more)
With Market Trends
Must be eligible for PPC
Must have room for improvement
No Variation/No Bundles
No Patent/Trademark
No HazMat/Gated Category
No Electronics/Breakables
How did I come up with my
chosen product?
TARGET
MARKET
MANUAL RESEARCH
UNICORN
BLANKET
HELIUM 10 XRAY REPORT
KEYWORDS
Patent
Hazmat
Gated
Eligible for PPC
Electronic
Breakable
Market Trend
below 3lbs.
chosen product - 1.32lbs
WEIGHT
ROOM FOR IMPROVEMENT
Helium 10
Xray Result
csv file
Check if your
Helium 10 Xray
Results passed
the criteria.
Price
$27
Sales
986
Revenue
$10 247
Review
596
Top 20 Competitors
CHOSEN
PRODUCT
$ 2.99 - $ 5.99 → $ 4.49 $ 4.37 - $ 6.85 → $ 5.61
$ 3.70 - $ 4.30 → $ 4.00
Average cost of product = $ 4.70
PROFIT
CALCULATION
Net profit = $ 17.5
Net margin = 50.16%
POSITIVE
REVIEWS
A lot softer than I expected them to be. Got
a unicorn on and a dinsour one for our kids
and they absolutely love them. The glowing
areas surprised me as far as brightness they
do need to charge so if you don't leave them
out to get charged then obviously they don't
work.
Easy My niece loved it immediately. She
wrapped up in it and was very happy.
01
03
02
The throw is the perfect cute throw that
glows in the dark for a kid's room! It came
neatly packaged and opened easily. This
blanket is really so soft that I almost my wife
wanted to take it for herself haha.
NEGATIVE
REVIEWS
After letting this sit in the bright living room
light for 30+ minutes, barely a hint of a
glow! So dull, my camera wouldn’t even pick
it up on film. It’s soft, it’s pretty, but it
doesn’t glow for anything. Thought a
glowing blanket would be cool, but this one
isn’t, since it doesn’t.
I have laid it out with the blinds open on a
fully sunny day. It does NOT glow in the
dark.
01
03
02 SO thin. If you have sharp nails, you WILL
probably rip it.
Recommendations
from Customer
Reviews
Improve quality of
fabric, if possible use
something not thin.
Include instructions
for properly charging
the glowing areas.
Thank you!
S P E N C E R L E W I S . A L C A L A @ G M A I L . C O M

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