1. SALES LEADERSHIP MEETING
JUNE 19-20, SoCAL
PRESENTED BY
LEW KLEIN

2. MARKETING UPDATE
 Collateral
 Branding
 Campaign Analytics
 Communications
 Roof & Market Analytics

3. COLLATERAL
Owner’s Manual Tecta ES Brochure
Inventory - 831
At the printer
2,000 Order50 sent to CSC
> For current customer use
5 sent to each RSM
> To review with regional sales teams
1 sent to each RMP

4. COLLATERAL
Item Quantity
Tecta Brochure 2010-16 Pages 3,400
TectaSolar Brochure2012-8 Pages 725
TectaGov Folder 400
TectaGov Capabilities Sheet 250
Tecta ES (Green) Folder with 4 Pages 800
Tecta Owner’s Manual Binder Set 831
Tecta Care 4 Pager 2012 875
Tecta Plan 4 Pager 2011 1,175
Tecta Repair 4 Pager 2011 900
Tecta Response 4 Pager 2011 1,125
Tecta Response Case Study 2 Pager 2011 2,950
Tecta Service Folder with 4 Pages Stapled 2011 1,475
TectaSafetyPoster24x36English 21002 42
TectaSafetyPoster24x36Spanish 21003 48
Current Inventory

5. COLLATERAL
Sales Letters & Direct Mail
Follow-Up Letter Checklist Mailer Cold Call Mailer
Tecta Response Program

6. BRANDING
Concept Trucks for Tecta America Dakotas
Model Truck Actual Cab

7. BRANDING
Anthony Roofing Signage

8. EMAIL ANALYTICS (OPEN
RATES)
29.6% 27% 14% 40.7%
47% 41% 53% 45%
22 Total Emails

9. EMAIL ANALYTICS

10. TECTA EAST ADWORDS
ANALYTICS
 79 Users have visited TectaAmerica.com from an adwords ad.
 28 people called directly from adwords ad.
 99 people clicked on adwords ad to access website.
 31,839 impressions since 5/24.
 5.0 avg. position among keyword competitors.

11. CAMPAIGN ANALYTICS
Tecta East Blitz – Media/PR Report
eMedia Metrics (1 week)
 Baltimore and DC CityBiz List – 34 clicks via Baltimore, 11 clicks via DC
 Buildings Magazine – 2 clicks, 587 impressions
 The Dispatch – No metrics reported to date
 BOMA – No metric reporting capabilities
PR Releases (pick-ups)
 Baltimore CityBiz List
 www.congoo.com

12. SOCIAL MEDIA

13. SOCIAL MEDIA
10 Views
4 Views
CSC Video

14. COMMUNICATIONS
30%
Open Rate
Poster MW Support
Team Binder
TS Market
Update
TA East
Blitz
Promo

15. PRESENTATIONS
Strategic Accounts Tecta Capabilities
SA Coke Presentation PP Presentation PP Checklist
TectaSolar SOQ

16. MISC. ADVERTISING
Bears Ad
Svc. Truck Poster
AASBO Trade Show

17. PUBLIC RELATIONSMarch
 K. Degener Release
• Daily Herald, unique visitors: 265,532
• Roofing Contractor, unique visitors: 3,519
• Roofing Roswell
April
 Charleston OU expansion
• Charleston Business Journal, unique visitors: 13,329
• Charleston Real Estate News
 Barre Wool Solar release
• Solar Plaza, unique visitors: 28,000
• Solar Builder
• NCPA Hotline
• SeeNews Renewables
 Commercial Construction & Renovation, “Weathering the Storm”, circ: 8,458
May
 Nate Smith new hire release
• Roofing Contractor, unique visitors: 3,519
• Roofaholic
• Midwest Roofer, circ: 1,500
 Retail Facility Business, “Green Roof Benefits” article
 Roofing Contractor, feature write up/image of Tecta Tracker, unique visitors: 3,519
June
 Santa Clara release, Roofing Contractor, unique visitors: 3,159
 Midwest Roofer Adam Paris article, circ: 1,500
 HC+O to profile Nate Smith

18. QUESTIONS? / THANK YOU!

19. ROOFING & MARKET SPACE
ANALYTICS

20. 1. Houston, TX
2. Dallas, TX
3. Austin, TX
4. Washington DC
5. New York, NY
6. Phoenix, AZ
7. Seattle, WA
8. Atlanta, GA
9. Denver, CO
10. Raleigh, NC
11. Charlotte, NC
12. Orlando, FL
13. Minneapolis, MN
14. Los Angeles, CA
15. Tampa, FL
16. Boston, MA
17. Ft. Worth, TX
18. Nashville, TN*
19. San Antonio, TX
20. Portland, OR*
21. Las Vegas, NV*
22. Chicago, IL
23. Jacksonville, FL
24. Columbus, OH
25. Oklahoma City, OK
26. Orange County, CA
27. Baltimore, MD
28. Riverside, San Bern., CA
29. San Diego, CA
30. San Jose, CA
31. St. Louis, MO*
32. Virginia Beach, VA
33. Philadelphia, PA
34. Miami, FL
35. Indianapolis, IN
36. Bethesda, MD
37. Kansas City, MO*
38. Oakland, CA
39. West Palm Beach, FL
40. Edison, NJ
41. Charleston, SC
42. El Paso, TX
43. Richmond, VA
44. San Francisco, CA
45. Des Moines, IA*
46. Salt Lake City, UT
47. Columbia, SC
48. Newark, NJ
49. Louisville, KY
50. Warren, MI
Tecta OU Locations
HOUSING PERMITS – 2013 TOP 50 METROS
Sources: Census, BLS, JBREC
* Strategic Partners

21. 2013 MARKET PLACE
 Commercial building will increase 12%, a slightly faster pace than the
5% gain estimated in 2012.
 Both warehouses and hotels will benefit from lower vacancy, while
store construction will feature more upgrades to existing space.
 Increase for office construction will be modest.
 Institutional building will level off, following the steep drop estimated
for 2012.
 For educational facilities, K-12 construction will slip further while
college and university construction should stabilize.
 Healthcare facilities are expected to make a modest rebound in 2013.
 The manufacturing building category will grow 8%, showing
improvement after its 2012 decline (-31%)
Source: 2013 Dodge Construction Outlook

22. 2013 MARKET PLACE
Source: 2013 Dodge Construction Outlook
% Change 2013/2012 Nonresidential Buildings (MM Square Feet)
Stores & Shopping Centers +18
Office Buildings +8
Hotels & Motels +12
Other Commercial Buildings +10
Manufacturing Buildings +6
Educational Buildings -6
Healthcare Facilities +2
Other Institutional Buildings -2

23. 2013 MARKET PLACE
Source: 2013 Dodge Construction Outlook
2013 Regional Estimates (MM’s Dollars)
2011 2012 2013 % Change
Actual Preliminary Forecast 2013/2012

24. 2013 MARKET PLACE
Source: 2013 Dodge Construction Outlook
2013 Regional Estimates (MM’s Dollars)
2011 2012 2013 % Change
Actual Preliminary Forecast 2013/2012

25. 2013 MARKET PLACE
Source: 2013 Dodge Construction Outlook
2013 Regional Estimates (MM’s Dollars)
2011 2012 2013 % Change
Actual Preliminary Forecast 2013/2012

26. 2013 MARKET PLACE
Source: 2013 Dodge Construction Outlook
2013 Regional Estimates (MM’s Dollars)
2011 2012 2013 % Change
Actual Preliminary Forecast 2013/2012

27. 2013 MARKET PLACE
Source: 2013 Dodge Construction Outlook
2013 Regional Estimates (MM’s Dollars)
2011 2012 2013 % Change
Actual Preliminary Forecast 2013/2012

28. 2013 MARKET PLACE
Source: 2013 Dodge Construction Outlook
Top 10 Metro Areas: Multifamily Construction ‘12 (%chg., 2012/2011)
1. New York, NY -4
2. Dallas-Ft. Worth +38
3. Washington DC +7
4. Miami, FL +87
5. Austin, TX +302
6. Houston, TX +37
7. Seattle, WA +25
8. San Antonio, TX +99
9. Los Angeles, CA -21
10.Denver, CO +106

29. 2013 MARKET PLACE
Source: 2013 Dodge Construction Outlook
Top 10 Metro Areas: Store Construction‘12 (%chg., 2012/2011)
1. Chicago, IL +110
2. Houston, TX +28
3. New York, NY -19
4. Washington, DC +39
5. Dallas-Ft. Worth, TX +1
6. Atlanta, GA +57
7. Miami, FL +92
8. Los Angeles, CA +54
9. St. Louis, MO +92
10.Philadelphia, PA -27

30. 2013 MARKET PLACE
Source: 2013 Dodge Construction Outlook
Top 10 Metro Areas: Office Construction ‘12 (%chg., 2012/2011)
1. Houston, TX +27
2. Washington, DC - 46
3. Dallas-Ft. Worth, TX +121
4. New York, NY +4
5. Minneapolis, MN +181
6. Kansas City, MO +720
7. Los Angeles, CA +480
8. Boston, MA - 24
9. Baltimore, MD +131
10.Denver, CO +113

31. 2013 MARKET PLACE
Source: 2013 Dodge Construction Outlook
Top 10 States: Hotel Construction ‘12 (%chg., 2012/2011)
1. Texas +153
2. New York +47
3. Florida +225
4. California +146
5. Tennessee - 12
6. Pennsylvania - 14
7. North Dakota +3
8. Georgia +272
9. Louisiana - 37
10.North Carolina - 25

32. 2013 MARKET PLACE
Source: 2013 Dodge Construction Outlook
Top 10 States: Education Construction ‘12 (%chg., 2012/2011)
1. Texas - 20
2. Georgia +5
3. California - 24
4. Ohio - 37
5. Illinois +18
6. Massachusetts +9
7. Florida - 46
8. Oklahoma +11
9. Virginia - 21
10.Pennsylvania - 36

33. 2013 MARKET PLACE
Source: 2013 Dodge Construction Outlook
Top 10 States: Healthcare Construction ‘12 (%chg., 2012/2011)
1. Texas - 37
2. California - 36
3. Florida +3
4. North Carolina +5
5. New York +20
6. Missouri +107
7. Tennessee +90
8. Ohio - 39
9. Illinois - 33
10.Indiana +1

34. 2013 MARKET PLACE
Source:
2013 Q1 Baird Roofing Survey
Robert W. Baird & Co.
Nonresidential
 Volume was down slightly year/year impacted by unfavorable
weather comparison
 Price remained flat year/year absent broad-based price
increase and volume growth
 2013 volume growth outlook implies modest acceleration in
2H; growth to return in Q2
 Vast majority of respondents have seen or expect to see market
uptick within six months

35. 2013 MARKET PLACE
Source:
2013 Q1 Baird Roofing Survey
Robert W. Baird & Co.
Nonresidential – Current Volume
 Declines led by EPDM and PVC, with TPO and insulation
comparisons near flat

36. 2013 MARKET PLACE
Source:
2013 Q1 Baird Roofing Survey
Robert W. Baird & Co.
Nonresidential – Current Pricing
 Pricing appears generally flat across membrane types
and insulation

37. 2013 MARKET PLACE
Source:
2013 June Reed Construction Expansion Index
The Expansion Index from Reed Construction Data is a 12 to 18 month "look ahead" at the
construction marketplace. It indicates whether a location's construction volume is expected
to expand or shrink in the upcoming 12 months. The Expansion Index is updated monthly,
with the chart below representing data from June 2013 by MSA.
Shrinking Expanding Hot

38. QUESTIONS? / THANK YOU!