1. Table of Content
I. Courage Theme Introduction
a. What is courage?
b. Courage main visuals
II. Family Theme Introduction
a. Altek and family
b. Family main visuals
III. Conclusion -
why courage & family
IV. Application
a. photo guideline
(examples of web and film)
b. Color guideline
(visual - everything else)

2. COURAGEPush forward until you succeed.

3. What is Courage?
Courage is the quality of mind or spirit that enables a person to
act in accordance to one's conviction in the face of trials and
challenges.
Why Courage?
2013 is a year of change and opportunity.
It is important to hold fast to our values and identity,
and show the world who we are.
Altek and Courage:
Altek has successfully confronted many trials since it began
business. Our courage has enabled us to stimulate growth in
the face of challege, maximize our power of innovation, and
create higher standards after each victory.

4. Main Visuals
CHARACTERS
ICONS
Representation
SPIRIT
Sportsmanship Fighter Hero
Stimulate growth
i n t h e f a c e o f
challenge.
Power of innovation Higher standard
after each trial.

5. BETTER LIFETechnology strengthens family ties

6. Altek and Family:
Altek has always been a family-oriented company.
Our company mainly consists of young parents in their 30's,
who are generally good-natured and hardworking.
Our products and technology revolve around our goal
and motto "to bring good memory for everyone."
In fact, we believe technology is a facilitator that strengthens
our family ties.

7. Main
Visuals
ICONS
Main Visuals
Detection: Encounter Automobile: Safety Camera: Memory
Family/Home Crayon:color as a tool Family Bond

8. Courage & Family - Coexistence
After careful examination of both topics, I believe courage and family can coexist
as one main theme. For example, a family needs a courageous father/mother to
function. Similarly, Altek's courage enables it to help build better lives all around the
world.

9. Application
APPLICATION

10. Photo Guideline - Family
Photos for the family series follow different stages of family communication and
interaction through technology.
Detection: Encounter Automobile: Safety
Camera: Memory Camera: Memory

11. Photo Guideline - Courage
Photos for the courage series main follows a single man involved in acts of extreme
sports that demonstrate his courage.
Rock Climbing River Rafting

12. Web Page Samples - Family & Courage

13. Further Application - Colors
Colors are the fundaments of image processing and also an important element
from our logo. It is agreed that elements of colors, in accordance to our theme of
courage and family, are very suitable for Altek's CI design.

14. ALTEK COLORS

15. FAMILYCOLORS-FLOWER

16. FAMILYCOLORS-SKY

17. FAMILYCOLORS-BEACH

18. COURAGECOLORS-POWER

19. Family Colors -
Flowers
Family Colors -
Sky
Family Colors -
Beach
Courage Colors -
Power
Color Chart

20. Color Guide
Pantone 205C
E8468A
Pantone 3275C
#00A19C
Pantone 292C
#86C0E9
Pantone 300C
#0070BD
Blue is a significant color that both the family and courage themes share.
In addition, pink from the courage series bring out a lively feel that brings another
dimension to the different shades of blue and green. In conclusion, the following
four colors serve as a color guide to the choosing of Altek's representative colors.
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