Deck for meeting with Anne Valeri

1. MEDIA // REIMAGINED // REDEFINED
© 2013 Digital Journal Inc. All Rights Reserved.
Telling stories to attract SMB’s
Leveraging the power of a content marketing network

2. MEDIA // REIMAGINED // REDEFINED
© 2013 Digital Journal Inc. All Rights Reserved.
AGENDA
• About Digital Journal
• The future is content marketing
• Digital Journal audience overview
• Telling the Workopolis story

3. MEDIA // REIMAGINED // REDEFINED
© 2013 Digital Journal Inc. All Rights Reserved.
Deep journalistic practice & extensive digital
marketing, technical and operational experience
MANAGEMENT

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© 2013 Digital Journal Inc. All Rights Reserved.
CLIENT SNAPSHOT

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© 2013 Digital Journal Inc. All Rights Reserved.
DOUBLING DOWN ON
CONTENT MARKETING

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© 2013 Digital Journal Inc. All Rights Reserved.
MARKETING IS EVOLVING
CONTENT MARKETING PUBLISHING

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© 2013 Digital Journal Inc. All Rights Reserved.
THE FUTURE OF MEDIA
IS SOCIAL & NETWORKED

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© 2013 Digital Journal Inc. All Rights Reserved.
• Professional, global
citizens, socially
aware, environmentally
conscious
• 60%/40% male/female
- 45% 25-44
- 45% HH income of $100K+;
- 65% income above $75K
- 50% have children
• 4.5 million global
uniques/mo*
• 560K CDN uniques/mo
• 35,000 subscribers
• Over 25,000 Facebook fans
• Over 6,500 Twitter followers
* Google Analytics February 2012
AUDIENCE

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© 2013 Digital Journal Inc. All Rights Reserved.
• The largest demographic of Digital Journal
readership when it comes to behaviour and
purchasing intent is Business/Office. We see
an index of 632, or 6.32x larger than the Internet
average.
• Out of the readership that works in a business or
corporate environment, occupational analysis shows
an index of 298 for those in upper management &
executive. That is 2.98x the Internet average.
• Purchase intent data shows that Digital Journal's
readership of individuals interested in financial
content is entirely made up of small business.
ATTRACTING SMB’s

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© 2013 Digital Journal Inc. All Rights Reserved.
CONTENT SAMPLE

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© 2013 Digital Journal Inc. All Rights Reserved.
PROFILE SAMPLE

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© 2013 Digital Journal Inc. All Rights Reserved.
BUSINESS HUB PAGE

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© 2013 Digital Journal Inc. All Rights Reserved.
SMARTER MARKETING
Awareness – XXX,XXX impressions
X,XXX clicks on ads through to
content pages on Digital Journal
X,XXX clicks to your site
XX
conversions
Continuous publishing & social sharing
Data & sharing analysis
Content tweaking
Re-measurement
It works!
+

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© 2013 Digital Journal Inc. All Rights Reserved.
ROS and targeted banner and rich media advertising
Home page/section takeovers
Full section and/or sub-section sponsorship
Content marketing and sponsored editorial/branded content
Newsletter marketing – database of 35,000 subscribers, highly segmented
Custom marketing program development
Social media amplification/influencer outreach
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MARKETING OPPORTUNITIES
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© 2013 Digital Journal Inc. All Rights Reserved.
THANK YOU!
Leslie Andrachuk Chris Hogg
Leader, Marketing Solutions CEO
Digital Journal Inc. Digital Journal Inc.
andrachuk@digitaljournal.com hogg@digitaljournal.com
Office: 416.410.9675 Office: 416.410.9675
Mobile: 416.625.2083 Mobile: 647.405.9675