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NAME: Lepaxi Somit
ROLL NO: 1841115114
SEMESTER: 6th
GROUP: E
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YIELD MANAGEMENT
• Yield management is based on supply and
demand formula. As and when the demand
increases, the supply and the price in increases.
On the contrary, if the demand is less then the
supply and the price decreases. During off season
low priced bookings are accepted but during peak
season only high price booking are taken.
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TOOLS OF YIELD MANAGEMENT
CAPACITY MANAGEMENT
DISCOUNT ALLOCATION
DURATION CONTROL
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CAPACITY MANAGEMENT
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DISCOUNT ALLOCATION
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IMPORTANCE OF THE TOOLS
• Allows hospitality businesses to focus on
optimizing the pricing and selling strategy of their
single most important resource – the rooms they
have available. This allows hotel owners, for
example, to get the basics of their business right,
by maximizing revenue from rooms alone.