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1/12/2012




Erstaunliche Autos
Recommendations for improving efficiency

By Rick van der Werf and Lennard Weiss

Consultants of Tompkins and Kosters




                                                       1
1/12/2012




Overview

 Problem?

 Recommended improvements

 Explain separate improvements

 Conclusion and Summary




                                              2
1/12/2012




            EA and its competitors
                   Marketshare EA v.s. competitors
45

40

35

30

25

20

15                                                                                                             EA
                                                                                                               Average competitor
10

 5

 0
     Q1 -   Q2 -    Q3 -   Q4 -   Q1 -   Q2 -   Q3 -   Q4 -   Q1 -   Q2 -   Q3 -   Q4 -   Q1 -   Q2 -   Q3 -
     2008   2008    2008   2008   2009   2009   2009   2009   2010   2010   2010   2010   2011   2011   2011



                                                                                                                                    3
1/12/2012




Problems

 Costs of production too high


 Productivity too low


 Costs of labour too high


 Supplier too expensive




                                             4
1/12/2012




Visualisation




                            5
1/12/2012




     Costs of Labour
          Average hourly pay rates for assembly-line workers

60


50


40

                                                Average hourly pay rates for assembly-
30                                              line workers


20


10


 0
      Germany       India       Belgium



                                                                                         6
1/12/2012




   Overview of recommendations

 Cutting costs


 Increasing productivity
   and efficiency

 Prolong the working week


 Move production to India



                                         7
1/12/2012




A 7-billion cost-cutting programme



      €2bn
               €2bn     Savings in improved sales



                        Labour costs



                        Reducing suppliers costs by 10%
                €1bn
        €2bn
                        Others




                                                                8
1/12/2012




Increasing productivity and efficiency

 Close Belgium plant

 Start production plant in India

 Pronlong working week

 Raw materials from China




                                                9
1/12/2012




Prolong working week


 Higher productivity


 Lower average costs


 Over-time working




                                    10
1/12/2012




Conclusion

 Seven billion cost-cutting Programme



 Close Belgium plant



 Move to India




                                                     11
1/12/2012




Thank you for your attention

Any questions?




                                           12

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Ea presentation final version