ExxonMobilCharting a path to sustainability leadershipPresented to Erica NevasOctober 11, 2012
Notice• The data contained in this document are copyrighted materials and are the  property of Brandlogic, Inc. and CRD An...
IntroductionExxonMobil findings for 2012What ExxonMobil needs to doNext steps          COPYRIGHT © 2012 BRANDLOGIC, INC. A...
About us• The leading independent full-service              • Leading provider of sustainability  branding firm, providing...
Authors of the inaugural Sustainability Leadership Report (June 2011)                                                     ...
Additional thought leadership from Brandlogic     Leadership articles:                                         Upcoming ar...
Five keys to sustainability leadership• Sustainability is an integral part of business strategy   – Nestle’s “shared value...
IntroductionExxonMobil findings for 2012What ExxonMobil needs to doNext steps          COPYRIGHT © 2012 BRANDLOGIC, INC. A...
ExxonMobil has maintained its Challenger status, meaning its realityscore has outpaced its perception scoreSustainability ...
ExxonMobil’s real environmental performance increased significantly,keeping pace with the average increase in our reportRe...
ExxonMobil perception scores increased in each of the E, S and GcategoriesPerceived Performance                       All ...
ExxonMobil’s perception scores among investment professionalsincreased on E, S and G categoriesPerceived Performance (cont...
ExxonMobil’s perceived performance scores in India and China aregenerally greater than its scores in the developed worldPe...
IntroductionExxonMobil findings for 2012What ExxonMobil needs to doNext steps          COPYRIGHT © 2012 BRANDLOGIC, INC. A...
What does this mean for ExxonMobil?• From 2011 to 2012, ExxonMobil’s real ESG scores increased, but not as much as  the av...
Our proposed first step: developing the report card• We recommend developing a customized audit and research program:   – ...
Contact detailsDenis RineySenior PartnerBrandlogic Corporation15 River Road, Suite 310Wilton, CT 06897203 834 0087 x331rin...
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Exxon slr preso 10 11-12

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  • If you haven’t had chance to review the report in detail; here are the highlights:Measures 100 global brands in nine industry categories (not utilities) – brands were selected for inclusion from Brand Finance Global 500 Brand Value rankingsFor the actual data, CRD Analytics supplied input from its Smartview databaseFor the perception data, we conducted a global research study – interviewing 2400 in three highly attentive audience groups: investors, supply chain managers (with ISM) and recent college grads – in six countries: US, UK, Germany, Japan, India and China.Other methodology comments…..Report was released in June of 2011 – with a very positive reception in the pressWe’ve also spoken directly with 25 of the 100 companies about their results
  • If you haven’t had chance to review the report in detail; here are the highlights:Measures 100 global brands in nine industry categories (not utilities) – brands were selected for inclusion from Brand Finance Global 500 Brand Value rankingsFor the actual data, CRD Analytics supplied input from its Smartview databaseFor the perception data, we conducted a global research study – interviewing 2400 in three highly attentive audience groups: investors, supply chain managers (with ISM) and recent college grads – in six countries: US, UK, Germany, Japan, India and China.Other methodology comments…..Report was released in June of 2011 – with a very positive reception in the pressWe’ve also spoken directly with 25 of the 100 companies about their results
  • Exxon slr preso 10 11-12

    1. 1. ExxonMobilCharting a path to sustainability leadershipPresented to Erica NevasOctober 11, 2012
    2. 2. Notice• The data contained in this document are copyrighted materials and are the property of Brandlogic, Inc. and CRD Analytics.• These data are adapted from the 2012 Sustainability Leadership Report, which will be publicly released on October 15, 2012.• Brandlogic is presenting this information to ExxonMobil in advance of the public release date to discuss a potential business relationship between the two parties.• In this regard, all information contained herein and the related discussion of the report are to be treated as confidential by all recipients. COPYRIGHT © 2012 BRANDLOGIC, INC. AND CRD ANALYTICS. ALL RIGHTS RESERVED. OCTOBER 11, 2012 1
    3. 3. IntroductionExxonMobil findings for 2012What ExxonMobil needs to doNext steps COPYRIGHT © 2012 BRANDLOGIC, INC. AND CRD ANALYTICS. ALL RIGHTS RESERVED. OCTOBER 11, 2012 2
    4. 4. About us• The leading independent full-service • Leading provider of sustainability branding firm, providing research, analytics to the NASDAQ, investment strategy, design, interactive and professionals and large corporations communications services • Provides buy-side investment research• 35 years in business serving reports on companies, sectors and primarily Fortune 500 companies industries• A leader in linking sustainable • Works with mainstream and SRI business practices to corporate brand investors to screen/create portfolios and and reputation proprietary index-based products COPYRIGHT © 2012 BRANDLOGIC, INC. AND CRD ANALYTICS. ALL RIGHTS RESERVED. OCTOBER 11, 2012 3
    5. 5. Authors of the inaugural Sustainability Leadership Report (June 2011) Press coverage by: COPYRIGHT © 2012 BRANDLOGIC, INC. AND CRD ANALYTICS. ALL RIGHTS RESERVED. OCTOBER 11, 2012 4
    6. 6. Additional thought leadership from Brandlogic Leadership articles: Upcoming articles and events: • The Landscape of Integrated • 2012 Sustainability Leadership Reporting: Reflections and Next Report at IABC conference in Steps, Harvard Business School Pittsburgh (October 2012) (June 2010) • Perception vs. Performance • Sustainability: It’s the panel at Sustainable Brands Leadership Frontier, Leadership conference in London Excellence(January 2012) (November 2012) • Keys to Sustainability • Sustainability: How Stakeholder Leadership: Five Best Practices, Perceptions Differ from Brandlogic(June 2012) Corporate Reality, California Management Review (November 2012) • Three articles in The Conference Board’s Director Notes (December 2012 – April 2013) COPYRIGHT © 2012 BRANDLOGIC, INC. AND CRD ANALYTICS. ALL RIGHTS RESERVED. OCTOBER 11, 2012 5
    7. 7. Five keys to sustainability leadership• Sustainability is an integral part of business strategy – Nestle’s “shared value” concept• Responsibility is taken for the impact of internal operations, and of associated entities such as supply chain partners – ABB’s Supplier Code of Conduct• GRI standards for reporting are implemented, and the issues they highlight are understood by all stakeholders – BMW’s top ranking for seven years in the Dow Jones Sustainability Index• Sustainability is integrated into the brand and client value propositions – IBM and its Smarter Planet agenda• Operational initiatives and related communications are focused on carefully selected themes tied to the core of the business – Cisco’s focus on education, energy savings and sustainable cities COPYRIGHT © 2012 BRANDLOGIC, INC. AND CRD ANALYTICS. ALL RIGHTS RESERVED. OCTOBER 11, 2012 6
    8. 8. IntroductionExxonMobil findings for 2012What ExxonMobil needs to doNext steps COPYRIGHT © 2012 BRANDLOGIC, INC. AND CRD ANALYTICS. ALL RIGHTS RESERVED. OCTOBER 11, 2012 7
    9. 9. ExxonMobil has maintained its Challenger status, meaning its realityscore has outpaced its perception scoreSustainability IQ Matrix Sustainability Reality Sustainability Perception Sustainability Score (SRS) Score (SPS) IQ Matrix Quadrant ExxonMobil 2012 59.4 42.05 Challenger 2011 53.4 38.13 Challenger Change YOY 5.9 3.9 All Companies 2012 51.7 44.4 2011 42.4 47.2 Change YOY 9.3 -2.8Footer content here. COPYRIGHT © 2012 BRANDLOGIC, INC. AND CRD ANALYTICS. ALL RIGHTS RESERVED. OCTOBER 11, 2012 8
    10. 10. ExxonMobil’s real environmental performance increased significantly,keeping pace with the average increase in our reportReal Performance Total ESG (SRS) EPI Score SPI Score GPI Score ExxonMobil 2012 59.4 40.5 68.5 69.1 2011 53.4 27.8 63.2 69.3 Change YOY 5.9 12.7 5.3 -0.2 All Companies 2012 51.7 44.8 53.8 56.5 2011 42.4 32.7 45.5 48.9 Change YOY 9.3 12.1 8.3 7.6Footer content here. COPYRIGHT © 2012 BRANDLOGIC, INC. AND CRD ANALYTICS. ALL RIGHTS RESERVED. OCTOBER 11, 2012 9
    11. 11. ExxonMobil perception scores increased in each of the E, S and GcategoriesPerceived Performance All Respondents Total ESG (SPS) Environmental Social Governance ExxonMobil 2012 42.05 43.72 41.98 40.52 2011 38.13 37.83 37.47 39.75 Change YOY 3.92 5.89 4.51 0.77 All Companies 2012 44.45 42.30 45.29 44.92 2011 47.21 45.07 48.22 47.31 Change YOY -2.76 -2.77 -2.93 -2.39Footer content here. COPYRIGHT © 2012 BRANDLOGIC, INC. AND CRD ANALYTICS. ALL RIGHTS RESERVED. OCTOBER 11, 2012 10
    12. 12. ExxonMobil’s perception scores among investment professionalsincreased on E, S and G categoriesPerceived Performance (continued) Total ESG (SPS) Environmental Social GovernanceInvestment Professionals2012 41.93 41.32 43.40 39.622011 33.83 28.80 33.47 39.60Change YOY 8.1 12.52 9.93 0.02Purchasing Professionals2012 48.00 50.18 48.19 45.442011 46.92 48.87 46.29 46.23Change YOY 1.08 1.31 1.9 -0.79Graduating Students2012 36.68 39.84 35.05 36.772011 33.81 35.52 32.87 33.97Change YOY 2.87 4.32 2.18 2.8 COPYRIGHT © 2012 BRANDLOGIC, INC. AND CRD ANALYTICS. ALL RIGHTS RESERVED. OCTOBER 11, 2012 11
    13. 13. ExxonMobil’s perceived performance scores in India and China aregenerally greater than its scores in the developed worldPerceived Performance (continued) Total ESG (SPS) Environmental Social Governance Developed Countries 2012 35.07 35.76 34.63 35.25 2011 30.96 30.46 29.48 34.40 Change YOY 4.11 5.3 5.15 0.85 Newly Developed Countries 2012 57.30 61.11 58.02 52.04 2011 53.17 53.27 54.23 50.96 Change YOY 4.13 7.84 3.79 1.08Footer content here. COPYRIGHT © 2012 BRANDLOGIC, INC. AND CRD ANALYTICS. ALL RIGHTS RESERVED. OCTOBER 11, 2012 12
    14. 14. IntroductionExxonMobil findings for 2012What ExxonMobil needs to doNext steps COPYRIGHT © 2012 BRANDLOGIC, INC. AND CRD ANALYTICS. ALL RIGHTS RESERVED. OCTOBER 11, 2012 13
    15. 15. What does this mean for ExxonMobil?• From 2011 to 2012, ExxonMobil’s real ESG scores increased, but not as much as the average increase for the 100 companies analyzed• ExxonMobil’s SPS score increased, bucking the average of the 100 companies – Investor perceptions of ExxonMobil’s environmental performance have improved significantly – Perceptions in India and China remain significantly higher than those in the developed world• ExxonMobil needs to redouble its efforts on both the reality and perception sides if it wants to chart a path to sustainability leadership – Our proprietary Sustainability Leadership Framework, the only one of its kind, can help you in this regard COPYRIGHT © 2012 BRANDLOGIC, INC. AND CRD ANALYTICS. ALL RIGHTS RESERVED. OCTOBER 11, 2012 14
    16. 16. Our proposed first step: developing the report card• We recommend developing a customized audit and research program: – Organize a task force including sustainability, brand and communications functions – Gather and audit examples of existing messaging/communications – Collect similar data from ExxonMobil’s competitors – Identify key stakeholder audiences for external research – Using our Sustainability IQ Matrix methodology, conduct global stakeholder research to gain a deeper understanding of your specific audiences – Report findings and determine steps to remedy/improve performance COPYRIGHT © 2012 BRANDLOGIC, INC. AND CRD ANALYTICS. ALL RIGHTS RESERVED. OCTOBER 11, 2012 15
    17. 17. Contact detailsDenis RineySenior PartnerBrandlogic Corporation15 River Road, Suite 310Wilton, CT 06897203 834 0087 x331riney@brandlogic.com COPYRIGHT © 2012 BRANDLOGIC, INC. AND CRD ANALYTICS. ALL RIGHTS RESERVED. OCTOBER 11, 2012 16

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