PRESENTATION OVERVIEW POINTS OF DISCUSSION • SWOT Analysis Of Greek Tourism. • SWOT Analysis Of Georgian Tourism. • Analytics: Greece & Georgia By Numbers. • Greece & Georgia: Facts & Figures. • 2019s Travel Trends And How They Affect The Greek & The Georgian Tourism Market. • B2B Cooperations: Increasing Tourism Flows Between Greece & Georgia.

1. UNDERSTANDING THE TOURISM
RELATIONSHIPS BETWEEN
GREECE AND GEORGIA
Presented by Lena Kevkhishvili

2. LENA KEVKHISHVILI
INTERNATIONALTOURISM&HOSPITALITYMANAGEMENT
OWNER&MANAGINGDIRECTOROFTHEAUTOGRAPH
''Sometimes,peopledon’tknowwheretheywanttogo–but
theydohaveasenseofhowtheywanttofeel.So,defining
travelbyaneedtoexperiencesomethingnewordifferent,as
muchasbydestination,becamethekeytoouroverallvision.
Thegapinthemarketwasidentifiedandthesceneisset.’’
LENAKEVKHISHVILI • WWW.THEAUTOGRAPHSELECTION.COM

3. PRESENTATION OVERVIEW
POINTSOFDISCUSSION
•SWOTAnalysisOfGreekTourism
•SWOTAnalysisOfGeorgianTourism
•Analytics:Greece&GeorgiaByNumbers
•Greece&Georgia:Facts&Figures
•2019sTravelTrendsAndHowTheyAffectTheGreek&The
GeorgianTourismMarket
•B2BCooperations:IncreasingTourismFlowsBetweenGreece&
Georgia
LENAKEVKHISHVILI • WWW.THEAUTOGRAPHSELECTION.COM

4. SWOT ANALYSIS OF GREEK TOURISM
Strengths
LENAKEVKHISHVILI • WWW.THEAUTOGRAPHSELECTION.COM
Weaknesses Opportunities Threats
Naturalandcultural
attractions
Airtransport
infrastructure
Healthandhygiene
systems
Entrepreneurialactivity
Managementand
Marketing
Dependenceupontour
operators
Seasonality
Humanresources
management
Trendsintourism
demand
Newemergingmarkets
Infrastructure
development
Increaseintourism
demandsize
Environmental
degradation
Oversupply
Concentrationand
globalisation
Economicalcrisis

5. SWOT ANALYSIS OF GEORGIAN TOURISM
Strengths
LENAKEVKHISHVILI • WWW.THEAUTOGRAPHSELECTION.COM
Richhistoricalandcultural
heritage
Uniquecultureandnational
traditions
Varietyofclimaticzones
Geographicallocation
Weaknesses
Opportunities
Threats
Political instability,lost
territories
Lowlevelofdevelopment
oftourisminfrastructure
Insufficientnumberof
directflights
Lowprofessionallevelstaff
Rapideconomygrowth
Interestofforeigntouristsin
Georgia
Government'sinterestinthe
furtherdevelopmentoftourism
Thegrowthoftheprivatesector
inthefieldoftourism
SecurityIssues
Weakfocusonthequalityof
touristicproducts
LanguageIssues
Politicalcrises|Wars

6. Europe
51%
Asia & The Pasific
24%
America
16%
Africa
5%
Middle East
4%
INTERNATIONAL TOURISM
INFOGRAPHICS
LENAKEVKHISHVILI • WWW.THEAUTOGRAPHSELECTION.COM
MarketShare 2017
InternationalTouristArrivals:1,323milion
InternationalTourismReceipts:1,332billion France Spain USA China Italy
100 million
75 million
50 million
25 million
0 million
InternationalTourismArrivals2017
(UNWTO2018)

7. GREECE BY NUMBERS
LENAKEVKHISHVILI • WWW.THEAUTOGRAPHSELECTION.COM
Italy
33.3%
Germany
26.7%
United Kingdom
20%
USA
13.3%
Poland
6.7%
Land Air Railway Sea
400
300
200
100
0

8. GREEK TOURISM: FACTS & FIGURES
CONTRIBUTION
TOGDP18.6%
CONTRIBUTION
TO
EMPLOYMENT
17.7%
EMPLOYMENT
987.000
INTERNATIONAL
TOURIST
ARRIVALS
31MIL
HOTEL
CAPACITY9.803
782.000BEDS
LENAKEVKHISHVILI • WWW.THEAUTOGRAPHSELECTION.COM

9. GEORGIA BY NUMBERS
LENAKEVKHISHVILI • WWW.THEAUTOGRAPHSELECTION.COM
Russia
33.3%
Azerbaijan
26.7%
Turkey
20%
Armenia
13.3%
Georgia (Nonresident)
6.7%
Land Air Railway Sea
400
300
200
100
0

10. GEORGIAN TOURISM: FACTS & FIGURES
CONTRIBUTION
TOGDP7.6%
CONTRIBUTION
TO
EMPLOYMENT
13%
EMPLOYMENT
20.870
INTERNATIONAL
TOURIST
ARRIVALS
8.7MIL
HOTEL
CAPACITY2.390
86.772BEDS
LENAKEVKHISHVILI • WWW.THEAUTOGRAPHSELECTION.COM

11. 2019sTravelTrends
MINIVACATIONS
Planningabig,extended
vacationcanbeextremely
stressful.
DRIVENBY
WELLNESS
Wellnesstourismis
expectedtogrowmore
rapidlyinthenextfewyears
INSTA-HOLIDAYS
Likeitornot,travel
businessisincreasingly
drivenbyalocation’s
Instagram-ability
“B-LEISURE”TRIPS
Forgetbusinesstrips.One
ofthekeyrisingtrendsin
2019is“bleisure”travel,
whichseespeoplemixing
businesswithleisure
LENAKEVKHISHVILI • WWW.THEAUTOGRAPHSELECTION.COM

12. TRAVEL TRENDS
HOWTHEYAFFECT
THEGREEK
TOURISMMARKET
WELLNESSHOLIDAYS
LENAKEVKHISHVILI • WWW.THEAUTOGRAPHSELECTION.COM
SocialMediaDetox
ProfessionalTherapies
HikingTrails
B-LEISURETRAVEL
Sightseeing
TheLocalCuisine
Culture&Art
VICTIMOFOVERTOURISM?
StrainedInfrastructure
Overcrowdiedbigcities&Resorts
TensionBetweenLocals&Visitors

13. Inviewofthenewtourismseason,during
whichwe onceagain areexpectedto
welcomeaverylargenumberoftourists,
andfollowingsixyearsofrepeated
success,wemustrememberthat the
travelexperienceisnotonlyabout
accommodation butoverall,itconcerns
thedestinationitself.
#OHMYGREECE
byDiscoverGreece
LENAKEVKHISHVILI • WWW.THEAUTOGRAPHSELECTION.COM

14. INSTAGRAM
HOLIDAYS
RESPONSIBLE
TRAVEL
EXPERIENCE
FIRST
MILLENNIAL
BUSINESS
TRAVELLERS
UNESCOMonuments
CaucasusMountains
UniqueCollectionOf
ScenicVillages
BrutalArchitecture
NewArtists|Techno
Music
InternationalCity
MillennialsWillAccount
ForAlmost50%OfTravel
SpendBy2020.
LENAKEVKHISHVILI • WWW.THEAUTOGRAPHSELECTION.COM
TRAVEL TRENDS
HOWTHEYAFFECTTHEGEORGIANTOURISMMARKET
Landscapes
GeorgianFood
ThebirthplaceofWine

15. Thehistory,cultureandcuisineareallso
incrediblyrich,yetremainstaggeringly
unknown.Thentherearethepeoplewith
thewarmestwelcomeyoucouldever
hopetoreceive.
#GEORGIANHOSPITALITY
EXPERIENCE
LENAKEVKHISHVILI • WWW.THEAUTOGRAPHSELECTION.COM

16. B2B COOPERATIONS:
INCREASING TOURISM FLOWS
BETWEEN GREECE & GEORGIA
GEORGIANSTRAVELALOTINGREECE.
TRAVELANDTOURISMTRADESHOWS2019-
2020
GREEKSARENOTINTERESTEDINGEORGIA-
YET.
PromotionalactionswilltakeplaceinorderforGreek
TravelAgentsandTourOperatorstoseeandundertand
moreaboutGeorgiaasaTravelDestination.
ManyofthemarevisitingtheirfamiliesinGreece.
Greeceisactivelyparticipating.Georgianincreasesits
participation.
LENAKEVKHISHVILI • WWW.THEAUTOGRAPHSELECTION.COM

17. ContactInformation
FORQUESTIONS,
SUGGESTIONS,ANDMORE
WEBSITE
www.theautographselection.com
lena@theautographselection.com
EMAILADDRESS
PHONENUMBER
+306980847780
LENAKEVKHISHVILI • WWW.THEAUTOGRAPHSELECTION.COM

18. THANK YOU FOR YOUR TIME!
LOOKINGFORWARDTOWORKINGWITHYOU.