3. Jetty Extract’s Mission
• “Jetty Extracts was founded in 2013 by San Diego surfers with a
passion for cannabis. Our company vision is just a reflection of the
world we want to live in. This world includes goods being created
in the most sustainable, healthy way possible. We want a world
where people with illnesses can have access to things that make
them feel better. A world where we encourage one another to
follow dreams and do incredible things.” - Jetty Extracts (2016)
4. SWOT ANALYSIS
Strengths
• Brand Recognition
• Website with Social Media Plug-ins
• YouTube Channel
• Active IG Account
• 13k+ Social Media Followers
Weakness
• Store Locator for product inaccurate
• Products unnoticable on website
• No strain differentiation of products
• Not utilizing Facebook Marketing & IG
Marketing
Opportunities
• Use other outlets (Snap Chat, Pinterest)
• Make use of Jetty Channel on YouTube.
• Use YouTube cannabis personalities to
promote new and existing product.
• Utilize Shelter Project and charity
organizations.
Threats
• Competition (Moxie, Guild, Gold Coast)
• Loss of new followership
• Twitter Viewership
6. With the use of multiple social
networks, millions of existing
and new patients are in-search
for new products that Jetty
Extracts can provide!
Top 5 Social Networking
according to Dream Grow:
Facebook
Youtube
Instagram
Twitter
Reddit
(DreamGrow.com 10/16)
Facebook – 1 Billion+ Active Users
YouTube – 1 Billion+ Active Users
Instagram – 500 Million+ Active Users
Social Networks
7. • Video Advertising is vital with 1
Billion active users daily on Youtube!
• Equipped targeting options will
help Jetty Extracts reach the
right target audience.
• Analytics make it easy to see how your
ad performs. You can also make
adjustments to your ad at anytime, and
run multiple ads at once to see which
works best.
• Complete control over daily budget
Plus, you only pay when someone
engages with your video ad. If they
skip it before 30 seconds (or the end)
you don't pay a cent.
8. Opportunities with YouTube
cannabis personalities with
subscribers (All Business
Inquiries in profiles):
CustomGrow420 (1.1M+)
TheCCC420 (142K+)
Hashbartv (55K+)
MasterBong (173K+)
HaleyIsSoarx (648K+)
YouTube Cannabis
Audience
9. • With Jetty Extracts, Facebook Ads
can be used to target core audience
with a workable budget.
• More than 1 billion monthly active
users according to statista!
• Interchangeable with Instagram to
allow cross promotion on multiple
platforms
10. • 60 Million Daily Users since
launched in 2011.
• Snapchat has over 6 billion daily
video views from mobile
devices.
• Age range from 18-25
• Use of app in field (demos,
delivery drop-offs, etc.) will
draw consumer interest.
• Geofilters usage will bring
patient engagement at
sponsored events.
11. • Newly launched Instagram Business
optimizes Jetty Extracts earning
potential with ad platform for non-
medicinal products.
• Over 500 million users monthly (300
million daily users) that is
• Innovative marketing platform that
enables advertising solution for Jetty
Extract brand awareness.
• Increase ROI
12. JettyExtracts.com
• NONE of the Jetty Extracts concentrate products are in the the slider plug-in. Products and merchandise need to
be highlighted items in the plug-in for consumer recognition!
• Products and merchandise needs to be separated! Merchandise (Apparel) are featured in both Product and
Merch webpages. Jetty Extracts Products & information are only on the homepage only (Not in Products!) This
will deter new and existing patients from understanding Jetty’s products & information.
• Store Locator for Jetty Products has to be accurate and up-to-date in order to inform patients of available product
near them!
13. The Shelter Project
• Additional volunteer services and campaigns need to be included on the Shelter Project.
• Jetty’s Shelter From The Storm project is here to provide cancer patients with clean and safe
medicinal cannabis oil at no cost to the patient.
• Footage from charity events (videos, photos, etc.) need to be included on the page to showcase
Jetty Extracts’ charitable efforts.
• “Contribute To The Cause” needs to include contact link for those who want to provide:
equipment, time & clones.
15. Market Objectives
Increase Jetty Extracts
followership by 5% overall
with effective mobile
advertising.
Maximize ROI with
aggressive marketing
strategies.
Deploy marketing campaigns
on popular & up-and-coming
apps to increase customer
awareness of Jetty Extracts
brand & products.
16. Target Markets
• Consumer Ages 18-25
• Snapchat 6 billion daily mobile views
• YouTube Marketing to 1 billion viewers
• Instagram Business open to 500 million users
17. Market Strategies
• Join Snapchat! Jetty Extracts Snapchat allows for real-time
analytics.
• Promotional tool to gain buyer awareness at Jetty Extracts
demonstrations and sponsored events.
• Instagram Business allows for sales of merchandise and
apparel through low-cost marketing.
• Run & monitor sponsored ads to gain brand exposure
for Jetty Extracts.
• Ideas and themes to have continuous viewer
engagement (daily themes, fun & unusual holidays,
promote local events , etc.)
• Works with Facebook Business!!
18. Budget
• Flexible budget for social media extends from $0-$1,000 for each platform.
Effective spending to be spread based on market opportunities.
• Contact with YouTube cannabis personalities to promote and feature Jetty
Extracts varies.
