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How to throw a killer social media cocktail party!
1. IT’S NOT THAT WE
DON’T LIKE
TRADITIONAL
MARKETERS,
WE JUST FIND THEM
TO BE A BIT,
ANTI - SOCIAL.
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2. HI.
WE’RE GINA & DAVE
FROM L&A
SOCIAL MEDIA.
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3. HOSTING YOUR
SOCIAL MEDIA
COCKTAIL PARTY.
A SIMPLE SEVEN STEP
GUIDE.
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4. STEP 1.
DON’T PRE-GAME
WITH JÄGERBOMBS.
-OR-
THAT’S HOW
MISTAKES HAPPEN.
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5. WE KNOW,
THAT YOU KNOW,
ABOUT SOCIAL.
BUT WE TOOK A LOOK
AT SOME ALCOHOL PAGES,
AND NOTED A FEW
FAUX PAS.
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6. 1. THINKING YOUR
SOCIAL MEDIA
COMMUNITY,
IS YOU.
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8. 3. ONLY TALKING
ABOUT YOURSELF.
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9. 4. SOCIAL MEDIA
SCHIZOPHRENIA.
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10. 5. IGNORING INNOVATION.
NOT BEING AGILE.
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11. 6. LIVING IN A BUBBLE,
AND FORGETTING
THE REAL WORLD.
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12. STEP 2.
TIDY YOUR HOUSE
-OR-
DYNAMIC BRAND
(RE)EVALUATION.
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13. WHAT’S THE OCCASION
FOR YOUR PARTY?
WHY DO PEOPLE BUY
YOUR BRAND?
WHY WOULD PEOPLE JOIN
YOUR COMMUNITY?
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14. WRITE YOUR
GUEST LIST.
ANALYSE WHO IS YOUR
TARGET MARKET.
WHO DO YOU REALLY
WANT AT YOUR PARTY?
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15. “HEY, LOOK WHAT I FOUND
UNDER THE COUCH.”
TAKE NOTE OF YOUR
MISTAKES & SUCCESSES
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16. A GOOD HOST,
CLEANS AS THEY GO.
BRAND EVALUATION
ON SOCIAL MEDIA IS
FLUID AND ONGOING.
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17. STEP 3.
STOCK YOUR BAR.
-OR-
PLATFORM SELECTION.
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18. FACEBOOK TAP BEER.
69% OF AUSTRALIANS
ACTIVELY USE IT.
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19. FACEBOOK TAP BEER.
56% CHECK IT DAILY.
12% CHECK IT HOURLY.
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20. TWITTER SHOTS.
10% OF AUSTRALIANS
ARE TWEETING.
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21. TWITTER SHOTS.
66% OF TWEETERS
ARE MALE.
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22. PINTEREST CHAMPAGNE.
4 OUT OF 5 USERS
ARE FEMALE.
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23. PINTEREST CHAMPAGNE.
70% OF USERS HAVE
MADE A PURCHASE
THROUGH
PINTEREST.
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24. INSTAGRAM WHISKEY.
1 MILLION
AUSTRALIANS
ARE
INSTAGRAM-ING.
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25. INSTAGRAM WHISKEY.
GLOBALLY THEY
ARE SHARING
40 MILLION
PHOTOS
PER DAY.
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26. YOUTUBE VODKA.
IT MIXES WELL.
500 YEARS OF
YOUTUBE VIDEOS
ARE WATCHED VIA
FACEBOOK, DAILY.
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27. YOUTUBE VODKA.
IT MIXES WELL.
4.6 BILLION ADS
WERE CHOSEN TO
BE WATCHED
IN 2012.
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28. STEP 4.
WRITING YOUR
COCKTAIL LIST.
-OR-
PREPARING YOUR
SOCIAL STRATEGY &
COMMUNICATION PLAN.
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29. PHYSICALLY WRITE
YOUR COCKTAIL LIST.
DO YOU HAVE A
30 DAY CONTENT PLAN?
IS EVERY POST
ON STRATEGY?
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30. THEME YOUR
COCKTAIL LIST.
KNOW YOUR MONTHLY,
WEEKLY, DAILY THEME.
DON’T COME AS A PIRATE
TO A PRINCESS PARTY.
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31. “HEY, CAN YOU MAKE ME
A HARVEY WALLBANGER?”.
DON’T FORGET TO
BE AGILE.
IF PEOPLE WANT IT,
GIVE IT TO THEM.
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33. THE THREE RULES
TO BEING SOCIAL.
1. ADD VALUE
2. ADD VALUE
3. ADD VALUE
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34. EVERYONE IS
WATCHING YOU HOST.
WHILE YOU’VE GOT
THE ROOM, TELL
A GREAT STORY.
(AND ALWAYS WATCH YOUR
SPELLING & GRAMMAR).
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35. “OMG THIS COCKTAIL
TASTES AMAZING.”
STRIVE TO CREATE
AN EMOTIONAL
RESPONSE THROUGH
POSTING.
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40. STEP 6.
“SO, WHAT ARE YOU
DOING LATER TONIGHT?”
-OR-
CAPITALISING ON A
COMMUNITY THAT WANTS
TO FOLLOW YOU.
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41. “HOW RAD WAS L&A’S
CRAZY COCKTAIL PARTY?”
TURN STRANGERS
INTO FANS, AND FANS
INTO ADVOCATES.
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43. STEP 7.
MAKING NEW FRIENDS
-OR-
THE CREATION OF YOUR
SOCIAL MARKETING ASSET
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44. HAVE YOU EVER SEEN
SOMEONE STANDING IN A
SHOP, REVIEWING A
PRODUCT ON THEIR PHONE
WHILE THEY’RE STANDING
RIGHT IN FRONT OF IT?
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45. THAT’S THE
ZERO MOMENT
OF TRUTH
GIVE YOUR BRAND
A VOICE LEADING UP
TO THAT MOMENT.
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