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IT’S NOT THAT WE        DON’T LIKE        TRADITIONAL        MARKETERS,        WE JUST FIND THEM        TO BE A BIT,      ...
HI.        WE’RE GINA & DAVE        FROM L&A        SOCIAL MEDIA.+61 0449 097 215   GINA@LEDNYAKASSOCIATES.COM   LEDNYAKAS...
HOSTING YOUR        SOCIAL MEDIA        COCKTAIL PARTY.        A SIMPLE SEVEN STEP        GUIDE.+61 0449 097 215   GINA@LE...
STEP 1.        DON’T PRE-GAME        WITH JÄGERBOMBS.        -OR-        THAT’S HOW        MISTAKES HAPPEN.+61 0449 097 21...
WE KNOW,        THAT YOU KNOW,        ABOUT SOCIAL.        BUT WE TOOK A LOOK        AT SOME ALCOHOL PAGES,        AND NOT...
1. THINKING YOUR        SOCIAL MEDIA        COMMUNITY,        IS YOU.+61 0449 097 215   GINA@LEDNYAKASSOCIATES.COM   LEDNY...
2. IGNORING YOUR        COMMUNITY.+61 0449 097 215   GINA@LEDNYAKASSOCIATES.COM   LEDNYAKASSOCIATES.COM
3. ONLY TALKING        ABOUT YOURSELF.+61 0449 097 215   GINA@LEDNYAKASSOCIATES.COM   LEDNYAKASSOCIATES.COM
4. SOCIAL MEDIA        SCHIZOPHRENIA.+61 0449 097 215   GINA@LEDNYAKASSOCIATES.COM   LEDNYAKASSOCIATES.COM
5. IGNORING INNOVATION.        NOT BEING AGILE.+61 0449 097 215   GINA@LEDNYAKASSOCIATES.COM   LEDNYAKASSOCIATES.COM
6. LIVING IN A BUBBLE,        AND FORGETTING        THE REAL WORLD.+61 0449 097 215   GINA@LEDNYAKASSOCIATES.COM   LEDNYAK...
STEP 2.        TIDY YOUR HOUSE        -OR-        DYNAMIC BRAND        (RE)EVALUATION.+61 0449 097 215   GINA@LEDNYAKASSOC...
WHAT’S THE OCCASION        FOR YOUR PARTY?        WHY DO PEOPLE BUY        YOUR BRAND?        WHY WOULD PEOPLE JOIN       ...
WRITE YOUR        GUEST LIST.        ANALYSE WHO IS YOUR        TARGET MARKET.        WHO DO YOU REALLY        WANT AT YOU...
“HEY, LOOK WHAT I FOUND        UNDER THE COUCH.”        TAKE NOTE OF YOUR        MISTAKES & SUCCESSES+61 0449 097 215   GI...
A GOOD HOST,        CLEANS AS THEY GO.        BRAND EVALUATION        ON SOCIAL MEDIA IS        FLUID AND ONGOING.+61 0449...
STEP 3.        STOCK YOUR BAR.        -OR-        PLATFORM SELECTION.+61 0449 097 215   GINA@LEDNYAKASSOCIATES.COM   LEDNY...
FACEBOOK TAP BEER.        69% OF AUSTRALIANS        ACTIVELY USE IT.+61 0449 097 215   GINA@LEDNYAKASSOCIATES.COM   LEDNYA...
FACEBOOK TAP BEER.        56% CHECK IT DAILY.        12% CHECK IT HOURLY.+61 0449 097 215   GINA@LEDNYAKASSOCIATES.COM   L...
TWITTER SHOTS.        10% OF AUSTRALIANS        ARE TWEETING.+61 0449 097 215   GINA@LEDNYAKASSOCIATES.COM   LEDNYAKASSOCI...
TWITTER SHOTS.        66% OF TWEETERS        ARE MALE.+61 0449 097 215   GINA@LEDNYAKASSOCIATES.COM   LEDNYAKASSOCIATES.COM
PINTEREST CHAMPAGNE.        4 OUT OF 5 USERS        ARE FEMALE.+61 0449 097 215   GINA@LEDNYAKASSOCIATES.COM   LEDNYAKASSO...
PINTEREST CHAMPAGNE.        70% OF USERS HAVE        MADE A PURCHASE        THROUGH        PINTEREST.+61 0449 097 215   GI...
INSTAGRAM WHISKEY.        1 MILLION        AUSTRALIANS        ARE        INSTAGRAM-ING.+61 0449 097 215   GINA@LEDNYAKASSO...
INSTAGRAM WHISKEY.        GLOBALLY THEY        ARE SHARING        40 MILLION        PHOTOS        PER DAY.+61 0449 097 215...
YOUTUBE VODKA.        IT MIXES WELL.        500 YEARS OF        YOUTUBE VIDEOS        ARE WATCHED VIA        FACEBOOK, DAI...
YOUTUBE VODKA.        IT MIXES WELL.        4.6 BILLION ADS        WERE CHOSEN TO        BE WATCHED        IN 2012.+61 044...
STEP 4.        WRITING YOUR        COCKTAIL LIST.        -OR-        PREPARING YOUR        SOCIAL STRATEGY &        COMMUN...
PHYSICALLY WRITE        YOUR COCKTAIL LIST.        DO YOU HAVE A        30 DAY CONTENT PLAN?        IS EVERY POST        O...
THEME YOUR        COCKTAIL LIST.        KNOW YOUR MONTHLY,        WEEKLY, DAILY THEME.        DON’T COME AS A PIRATE      ...
“HEY, CAN YOU MAKE ME        A HARVEY WALLBANGER?”.        DON’T FORGET TO        BE AGILE.        IF PEOPLE WANT IT,     ...
STEP 5.        MIXING YOUR COCKTAILS.        -OR-        POSTING &        ENGAGEMENT+61 0449 097 215   GINA@LEDNYAKASSOCIA...
THE THREE RULES        TO BEING SOCIAL.        1. ADD VALUE        2. ADD VALUE        3. ADD VALUE+61 0449 097 215   GINA...
EVERYONE IS        WATCHING YOU HOST.        WHILE YOU’VE GOT        THE ROOM, TELL        A GREAT STORY.        (AND ALWA...
“OMG THIS COCKTAIL        TASTES AMAZING.”        STRIVE TO CREATE        AN EMOTIONAL        RESPONSE THROUGH        POST...
BE TOPICAL.+61 0449 097 215   GINA@LEDNYAKASSOCIATES.COM   LEDNYAKASSOCIATES.COM
BE INNOVATIVE.+61 0449 097 215   GINA@LEDNYAKASSOCIATES.COM   LEDNYAKASSOCIATES.COM
BE RELEVANT.+61 0449 097 215   GINA@LEDNYAKASSOCIATES.COM
BE DIFFERENT.+61 0449 097 215   GINA@LEDNYAKASSOCIATES.COM   LEDNYAKASSOCIATES.COM
STEP 6.        “SO, WHAT ARE YOU        DOING LATER TONIGHT?”        -OR-        CAPITALISING ON A        COMMUNITY THAT W...
“HOW RAD WAS L&A’S        CRAZY COCKTAIL PARTY?”        TURN STRANGERS        INTO FANS, AND FANS        INTO ADVOCATES.+6...
REWARD YOUR        BRAND ADVOCATES+61 0449 097 215   GINA@LEDNYAKASSOCIATES.COM   LEDNYAKASSOCIATES.COM
STEP 7.        MAKING NEW FRIENDS        -OR-        THE CREATION OF YOUR        SOCIAL MARKETING ASSET+61 0449 097 215   ...
HAVE YOU EVER SEEN        SOMEONE STANDING IN A        SHOP, REVIEWING A        PRODUCT ON THEIR PHONE        WHILE THEY’R...
THAT’S THE        ZERO MOMENT        OF TRUTH        GIVE YOUR BRAND        A VOICE LEADING UP        TO THAT MOMENT.+61 0...
+61 0449 097 215   GINA@LEDNYAKASSOCIATES.COM   LEDNYAKASSOCIATES.COM
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How to throw a killer social media cocktail party!

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How to throw a killer social media cocktail party!

  1. IT’S NOT THAT WE DON’T LIKE TRADITIONAL MARKETERS, WE JUST FIND THEM TO BE A BIT, ANTI - SOCIAL.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  2. HI. WE’RE GINA & DAVE FROM L&A SOCIAL MEDIA.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  3. HOSTING YOUR SOCIAL MEDIA COCKTAIL PARTY. A SIMPLE SEVEN STEP GUIDE.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  4. STEP 1. DON’T PRE-GAME WITH JÄGERBOMBS. -OR- THAT’S HOW MISTAKES HAPPEN.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  5. WE KNOW, THAT YOU KNOW, ABOUT SOCIAL. BUT WE TOOK A LOOK AT SOME ALCOHOL PAGES, AND NOTED A FEW FAUX PAS.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  6. 1. THINKING YOUR SOCIAL MEDIA COMMUNITY, IS YOU.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  7. 2. IGNORING YOUR COMMUNITY.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  8. 3. ONLY TALKING ABOUT YOURSELF.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  9. 4. SOCIAL MEDIA SCHIZOPHRENIA.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  10. 5. IGNORING INNOVATION. NOT BEING AGILE.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  11. 6. LIVING IN A BUBBLE, AND FORGETTING THE REAL WORLD.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  12. STEP 2. TIDY YOUR HOUSE -OR- DYNAMIC BRAND (RE)EVALUATION.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  13. WHAT’S THE OCCASION FOR YOUR PARTY? WHY DO PEOPLE BUY YOUR BRAND? WHY WOULD PEOPLE JOIN YOUR COMMUNITY?+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  14. WRITE YOUR GUEST LIST. ANALYSE WHO IS YOUR TARGET MARKET. WHO DO YOU REALLY WANT AT YOUR PARTY?+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  15. “HEY, LOOK WHAT I FOUND UNDER THE COUCH.” TAKE NOTE OF YOUR MISTAKES & SUCCESSES+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  16. A GOOD HOST, CLEANS AS THEY GO. BRAND EVALUATION ON SOCIAL MEDIA IS FLUID AND ONGOING.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  17. STEP 3. STOCK YOUR BAR. -OR- PLATFORM SELECTION.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  18. FACEBOOK TAP BEER. 69% OF AUSTRALIANS ACTIVELY USE IT.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  19. FACEBOOK TAP BEER. 56% CHECK IT DAILY. 12% CHECK IT HOURLY.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  20. TWITTER SHOTS. 10% OF AUSTRALIANS ARE TWEETING.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  21. TWITTER SHOTS. 66% OF TWEETERS ARE MALE.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  22. PINTEREST CHAMPAGNE. 4 OUT OF 5 USERS ARE FEMALE.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  23. PINTEREST CHAMPAGNE. 70% OF USERS HAVE MADE A PURCHASE THROUGH PINTEREST.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  24. INSTAGRAM WHISKEY. 1 MILLION AUSTRALIANS ARE INSTAGRAM-ING.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  25. INSTAGRAM WHISKEY. GLOBALLY THEY ARE SHARING 40 MILLION PHOTOS PER DAY.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  26. YOUTUBE VODKA. IT MIXES WELL. 500 YEARS OF YOUTUBE VIDEOS ARE WATCHED VIA FACEBOOK, DAILY.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  27. YOUTUBE VODKA. IT MIXES WELL. 4.6 BILLION ADS WERE CHOSEN TO BE WATCHED IN 2012.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  28. STEP 4. WRITING YOUR COCKTAIL LIST. -OR- PREPARING YOUR SOCIAL STRATEGY & COMMUNICATION PLAN.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  29. PHYSICALLY WRITE YOUR COCKTAIL LIST. DO YOU HAVE A 30 DAY CONTENT PLAN? IS EVERY POST ON STRATEGY?+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  30. THEME YOUR COCKTAIL LIST. KNOW YOUR MONTHLY, WEEKLY, DAILY THEME. DON’T COME AS A PIRATE TO A PRINCESS PARTY.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  31. “HEY, CAN YOU MAKE ME A HARVEY WALLBANGER?”. DON’T FORGET TO BE AGILE. IF PEOPLE WANT IT, GIVE IT TO THEM.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  32. STEP 5. MIXING YOUR COCKTAILS. -OR- POSTING & ENGAGEMENT+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  33. THE THREE RULES TO BEING SOCIAL. 1. ADD VALUE 2. ADD VALUE 3. ADD VALUE+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  34. EVERYONE IS WATCHING YOU HOST. WHILE YOU’VE GOT THE ROOM, TELL A GREAT STORY. (AND ALWAYS WATCH YOUR SPELLING & GRAMMAR).+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  35. “OMG THIS COCKTAIL TASTES AMAZING.” STRIVE TO CREATE AN EMOTIONAL RESPONSE THROUGH POSTING.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  36. BE TOPICAL.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  37. BE INNOVATIVE.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  38. BE RELEVANT.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM
  39. BE DIFFERENT.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  40. STEP 6. “SO, WHAT ARE YOU DOING LATER TONIGHT?” -OR- CAPITALISING ON A COMMUNITY THAT WANTS TO FOLLOW YOU.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  41. “HOW RAD WAS L&A’S CRAZY COCKTAIL PARTY?” TURN STRANGERS INTO FANS, AND FANS INTO ADVOCATES.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  42. REWARD YOUR BRAND ADVOCATES+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  43. STEP 7. MAKING NEW FRIENDS -OR- THE CREATION OF YOUR SOCIAL MARKETING ASSET+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  44. HAVE YOU EVER SEEN SOMEONE STANDING IN A SHOP, REVIEWING A PRODUCT ON THEIR PHONE WHILE THEY’RE STANDING RIGHT IN FRONT OF IT?+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  45. THAT’S THE ZERO MOMENT OF TRUTH GIVE YOUR BRAND A VOICE LEADING UP TO THAT MOMENT.+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM
  46. +61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM

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