1. Day 30 (after
advertisements and
exposure to target
market)
Product Release
(Day 16)
8 Months after release,
competitors combining
their own apps
4 Months after release,
reasonable amount of
product advertisement and
exposure to customers.
10 months after app release.
(constant product
maintenance and
development will prevent
Direct Travel from
withdrawing from the market
and possibly introduce new
features).