1. Competitor Analysis
The Trainline
(uk)
Features
Citymapper
(London/NY)
Bus Mate
(London)
02 Train Travel
(uk)
Hailo
Our
(London) (black Product/Servic
taxis(
e
•
•
•
•
•
•
Locates; bus
stops, train
stations, nationa
l rail
stations, cycle
docks, rail
maps, tube
maps, area map,
Line status
Favourites
Get me home
Get me
somewhere
My places
• Nearest bus stops
• Nearest bus route
• Bus arrival
reminders
• “tell me when im
here”
• Search bus routes
for
postcodes/areas/
landmarks
•
•
•
•
•
•
50,000+
downloads
•
•
Journey planner
Buy tickets
Live departures
Train times
Personal accounts
•
•
•
•
•
•
•
Price
Free
Free
Free
Free
Free
Feedback
•
•
•
•
•
3.9 user rating
on 2654 voting
4.8 user rating
on 959 voting
100,000+
downloads
4.3 user rating
on 779 voting
50,000+
downloads
3.5 user rating
on 70 voting
•
Hail a taxi
Pay via app
Track where
your driver is,
shows waiting
time
Register
Grossing
1,000,000+
downloads
•
•
Journey planner
Buy tickets
Previous/current
tickets
02 wallet
100,000+
downloads
4.8 user rating
on 8787 voting
3. Strengths
Weaknesses
Opportunities
Threats
User friendly
Inputs required are easily
available
Easy access to market
Established apps
High buyer volumes
High number of substitute
products
Growing market
Continuous increase in
technological advance
Technology worldwide
advancements to many
consumers having phones
with apps available
Average selling price is
decreasing
Ease of developments
USP of combining all
competitors elements of
apps
Low barriers to entry
4. Low Barriers To Entry:
Requires a small amount of
capital to create an app and
not much/any experience
High Bargaining Power
Of Buyers:
Competitor apps are easily found
and easy to purchase
Rivalry of App
Companies
Mixed Bargaining Power of
Suppliers:
Apps = monopolistic competition.
High Threat of Substitutes:
Substitutes are at low prices
and the market is growing
