Our song is an indie rock love song aimed at "hipsters" and "indies". These stereotypes enjoy heartbreak rock music and are into skinny jeans, band t-shirts, piercings, tattoos, vintage clothing. They would attend small, inexpensive local gigs of not very famous bands. While having modern phones and using social media like Tumblr, they prefer vintage items like Polaroid cameras and cultivate a retro style.

2. Our song is an Indie rock song, we plan to target the stereotype of
‘Hipsters’ and ‘indies’ as these are the similar style to the people
appearing in our music video. We have made a love song, which is
most appealed to these stereotypes, as the rock genre seems to
be more about heartbreak and depression but we are focusing on
the moving on from breakups. So, in order to find out how to target
our specific audience, I have done some research into exactly what
things our audience is into…

3. Skinny Jeans (rolled up)
Check shirt Band T-shirts
Piercings,
such as
tragus, helix,
Converse Vintage style lips and nose.
high-tops
Vest tops
Vans Tattoo’s

4. Vintage
wrist bands
Tattoo’s
High- Tops Band T-shirts
Hair accessories e.g. bandana
Highwaisted skinny jeans
denim shorts. vans
Piercings,
Converse such as
tragus, helix,
lips and nose.

5. New Look
H&M Republic
Topshop
Theurbanapparel.com
Topman
Primark
Modcloth.com
Ark
catfish

6. How I met your mother Big bang theory
Friends Whitney
Skins
Rules of engagement
The Inbetweeners
New girl- American sitcom

7. Depending on where they live, but they would go to quite small
places where the gigs are held, for example the Waterfront in
Norwich. This is because they feel individual so the gigs wouldn’t be
too large as most of the bands are not too famous. It would be quite
chill out but still upbeat and not too expensive.

8. Our fans would be high tech, but it would seem like they have older things as
they prefer the more vintage things such as Polaroid camera’s. However most
will have phones such as Blackberries or Iphones, as they like to go on social
networking sites such as facebook, myspace, Skype, and most importantly
Tumblr as they love to share their own photographs etc.