While in the beginning you try to be the idealistic counsel, sooner or later, you know that you have to grow your practice to be able to “really” cash in on that set skills or yours.

1. The Best Ways
to Grow
Your Law Firm

2. First things first
This set of action words is not new; it means
start with the obvious – your strength. Even
as a young lawyer, somehow you have
strengths that you can lay on the table.
Whether you plan to go solo or join a small
firm, your professional abilities are what will
make your practice unique.

3. Embrace marketing
This part of the real world truth may not be
something you like. You sell your ideas and
skills to your partners to vie for a case, that’s
sales. You make sure you satisfy your client so
he or she would refer you to other people,
that’s marketing.

4. Here’s a shortlist of how
to grow your law practice:

5. Create an online presence.
Forget about online marketing being “cool”. The
attitude of people in making purchase decisions
(this goes for services, too) nowadays have
changed dramatically that they rely on the
internet to make relevant research. If you are
nowhere on the internet to be found when they
are actually looking for someone like you, then
you will miss on a lot of business opportunity.

6. Make yourself visible online.
Again, creating a website is not enough; you
have got to let people know that it is there.
This form of content marketing will help
showcase your abilities and build trust factor
with your audience.

7. Network! Network! Network!
You never who you’ll meet in your next
business-to-business networking so don’t
think for once that networking is just a waste
of time. The more people you meet the more
chances of you bagging the next big case.

8. Create an efficient system of leads
and business generation.
This is a very important system that can help
improve the number of your booked clients.
This starts from qualifying your prospecting
clients to the whole process of your business
development.

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