Presentation describing the community we created around the TV ad for Brylcreem's B:Effortless launch.

2. The W.W.W.W.

3. The Worrisome World Wide Web Or The Wondrous World Wide Web ?

4. Successful marketing (in any arena) is based upon: Consumer Understanding

5. W W W W Who? What? Which? Where?

6. W W W W Who to talk to? What to provide? Which arenas? Where to find you?

8. W Who?

9. Young men who aspire to Effortless Cool

10. W W Who? What?

12. W W W Who? What? Which?

15. W W W W Who? What? Which? Where?

16. W W W W Who? What? Which? Where?

17. W W W W Who? What? Which? Where?

18. W W W W Who? What? Which? Where?

19. So is it now… The Wondrous World Wide Web ?