Alternative music magazines follow consistent conventions for their layout and design. The front cover features a single dominant image of the artist centered within the frame. The contents page lists articles in a column alongside a large main image and 3-5 smaller accompanying images. Double page spreads typically use a full-bleed dominant artist image covering one page paired with a detailed article, identified by the artist's name in bold text as the headline.

1. Genetic Conventions
Front Cover
For my chosen music genre, which is alternative
music, the magazines that feature these artists
all follow similar a layout and presentation of
the artist.
They all have one single dominant image that is
central to the frame. There are no sub images
and instead the dominant image is framed with
cover lines. In addition to this the dominant
image typically covers the masthead of the
magazine. The arists name is the main sell line
in all these front covers and either run across
the dominant image or are of center to the
image in bold text.

2. Genetic Conventions
Contents Page
All the contents pages, that are featured in
alternative music magazines, have the heading
across the top of the page and features running
in a column format down one side of the page,
in addition to this, there is usually one
dominant image with 3-5 sub images
surrounding the features and the dominant
image. There are also page numbers connected
to each feature or picture, some are often larger
and bolder than others, to ensure that the
audience know what pages certain features are
on.

3. Genetic Conventions
Double Page Spread
The conventions that alternative music
magazines follow, typically, for their double
page spreads are o have a dominant image that
covers an entire page with a full detailed article
rather than a question and answer style article. I
addition to this these magazine usually use the
artists name or initial, in large bold text, as the
article title. Another convention used is to start
paragraphs with a drop capital to ensure the
audince knows where to begin reading. Finally
most of the magazines use a pull quote as a
strapline to entice the audience to read more.