A #guide how to get #GenY into #QMR - and keep them there (as seen @esoCONG 2014)
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The document discusses topics related to Generation Y (#GenY) including managing conflicts, work-life balance (#WorkLifeStew), and understanding Gen Y consumers and employees. It provides hashtags about feeling proud but insecure (#GenYangst), not judging based on limited data, and the importance of experimenting (#JustDoIT #experiment #allMe). The document promotes understanding and relating to Generation Y.
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A #guide how to get #GenY into #QMR - and keep them there (as seen @esoCONG 2014)
- 3. #BFFs #BF4EVA #QMR #GenY
- 4. bright days for the #industry cos #Speaking GenY is #sexy
- 5. #business is easy when hiring the rite ones who also #Read the #GenY consumers
- 6. #Feel good with #GenY ‘cos the #WorkLifeStew makes relationships more fun
- 7. #SpeakGenY
- 11. „Data is obtained from a relatively small group of respondents, and NOT ANALYZED with statistical inferences.“ Wikipedia, 13. August 2014 #NotRelevant #MarketingFail #C21QMX
- 12. #SpeakGenY
- 13. #C21QMR Brian Neudorff, Back to the Future: Oops "Doc we've looped back to see ourselves... “https://flic.kr/p/giTe4A
- 14. #ReadGenY
- 18. #SingingScientist #Labcoat #notPJs #LOL
- 19. #FeelGenY
- 20. #FLATTERED #GenYangst Heart by www.freepik.com
- 22. #WorkLifeStew
- 23. #WLB
- 27. #TheEnd
- 28. bright days for the #industry cos #Speaking GenY is #sexy
- 29. #business is easy when hirin the rite ones who #Read the #GenY consumers
- 30. #Feel good with #GenY ‘cos the #WorkLifeStew makes relationships more fun
Editor's Notes
- Hi, my name is Laura and I work in Qualitative Marketing Research, QMR. I am also GenY We love to try on many different hats.
- One of the ones I wore before was being engaged in Conflict Management What you learn is : at the heart – a lot of misunderstanding and misinterpretation Useful lense: private life, working with youngsters in the caucasus OR trying to analyse relationship GenY QMR BECAUSE as a conflict manager: enabler So let‘s mythbust some preconceptions
- And see how the WHY GENERATION and the WHY INDUSTRY can be a perfect match
- Chapters of the Talk
- Chapters of the Talk
- Chapters of the Talk
- Starting a relationship – you first need to have some basic communication skills in order to attract partners.
- I wanted to show the world that I was an Emo now. Beginning of many self-curated personas.
- Embracing chameleon culture GenY lives in Self marketing and self – representation is the lense through which we view the world
- QMR can seem underwhelming through the lense of self-marketing Best Of Anti Marketing QMR Websites of some colleagues who are doing a really bad job --> but no colleague bashing ----> a more harmless example QMR sounds not relevant - You don‘t hear anything about qmr only how it differs from qant In turn, qmr might wonder where are all those highly qualified ppl that fit the high standards of our industry
- Storytelling – QMR is great at that – that‘s why I love working in the industry. A great story lives from its protagonists – so put people at the centre. VISUAL language: visual is important, particularly to a Gen that grew up where a photo was at least worth as much as a good text and where verbal communication is replaced through visual – embrace it for the sake of our short attention span VISIBILITY : not enough to speak a language – if you don‘t have any listeners. Think about your website and online presence like a GenYer thinks about their social profile. Key Question: is this shareable?
- Taking C21QMR to the 21st century – competitive advantage of those, who go onto this journey and are willing to revolutionise the industry
- But how do you know which one is the right one for you? Understanding the CV of a GenYer
- My CV is not an exception – ist GenY norm 2 Points: Demistify the new internationalism Explain what all the job hopping is about
- Gen of world travellers Cheap Digital natives Not necessarily cultural experts – maybe just very flexible: also good for QMR Next point: Job hopping We don‘t have to subscribe to one role model
- I can choose what I want to do and dont have to choose what I want to be - I can be a singer – and a scientist and go back to being a singer
- I dont have to take on one role and subordinate my other facettes and become a singing scientist BUT Doesnt mean that a GenY CV is totally random – you don‘t even have to read between the lines You have to do what a Quali is good at – cluster and find a pattern When you look at mine, you can see that I am fascinated by other cultures and identities
- To get into a relationship , you need to understand the other person: Decode GenY behaviour
- Great at self-marketing Low in intrinsic motivation External validation = my currency
- Show empathy and be the bigger person GenY is often too afraid to ask to for the feedback they need Whether that is a junior or someone who quickly jumped the ranks Open feedback channels are important to minimise frustration and compensate
- GenY – commitment problem – I think because of the way the view the relationship between work and life
- Discussing the concept of Work Life Balance Applicable in an age where spatial and time restrictions don‘t impact on working hours?
- Can‘t seperate private and work persona – everything is mixed up and ist all me because in order to balance something you need to separate it first and I cannot separate my private and professional life
- Not a work life balance but rather a The Work Life Stew – With qmr it has always been mixed up Late focus groups, etc. But – doesnt have to be a dealbreaker with GenY but can become a trademark
- ..but you need to give some flexibility in return And consider the work-life relationship more holisitically
- So in conflict management you are tasked with uncovering pain points in order to find entry points to help parties to improve their relationship. With generation Y and the Y industry it is not actually that hard: the foundation is already there And at the end of the day, both will benefit from it
- Chapters of the Talk
- Chapters of the Talk
- Chapters of the Talk
- So maybe this can be the generation that reminds us WHY it is that we do things the way we do