All areas of online marketing involve the same goal: Reaching an audience interested in what you offer. After all, what good is having a great product or service and smashing website, if nobody knows it exists to visit it?

1. How to Get the Most Out of Your Website Marketing
Part 2: Reaching Your Audience

2. ‘Putting time in your hands
& cash in your pockets...’

3. The Goal
All areas of online marketing involve the same goal: Reaching an
audience interested in what you offer.
After all, what good is having a great product or service and
smashing website, if nobody knows it exists to visit it?
There are many ways to connect to your target market through
Internet marketing methods.

4. Go Where They Are
Going where your audience can be found ensures that:
1. You’re in the right spot and
2. You are using your marketing time wisely.
This works best by…
a) Finding their “hangouts”: Industry-related groups, B2B
forums, social or consumer communities, etc.
b) Communicating with them on their level: Most groups react
more favourably to marketing aimed successfully at their
unique manner of doing things.
c) Making them an integral part of your brand: Building a
community

5. Choose Your Methods
You may know who your audience is, where they are and how to
talk to them but that’s only part of the battle. Cherry-pick which
methods you will use, based on the response you expect for your
advertising dollar.
• Social media
• Press
• PPC/affiliate ads
• E-newsletter
• Web content

6. Quality V’s Quantity
We’ve all heard this before, but it’s just as true with your website
marketing as it is anything else.
a. 2-5 social media posts a week that are clear, consistent and
relevant will generate more interest (and sales) than 15
random or disconnected posts.
b. Ensure your online advertising efforts are in line with what
your customers expect without overwhelming them with
extraneous or irrelevant information.

7. Know Thyself
Using the analytical statistics available to you allows you to get
even more out of your efforts than just sales. It can help you
build your community.
Programs, such as Google Analytics, let website owners gather
their site’s unique demographic information and determine:
1. Which pages are getting the most hits
2. Which keywords are leading people to them, etc.
This information is like gold for continual marketing efforts, as it
can be used to improve everything from the products you offer
to your ads, to earn the most revenue.

8. Finding the Right Mix
As you can see, finding your right online marketing mix can take
your website from obscure to hugely successful in less time.
Having the right team on the job is priceless, as they work to
bring your strategy to fruition.
Contact Red Apple consultants today to discuss how our team
can help move your Internet Marketing Strategy forward!

9. Contact Us
If you want a virtual business consultant that can turn your ideas
into a reality…and give you back time – flick an email to:
info@redapplevas.com
@redapplevirtual
/redapplevirtualassistantservices
/redapplevas/
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