Are you taking social media seriously?


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Big business is taking social media seriously - are you? How much business could you be missing out on every day?

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  • What are they doing that works so well?1.2.3.He said digital accounted for about 30 per cent of the group's total marketing budget but this would be increased ''quite significantly'' this year, with social media expected to get the biggest boost in funding. ''It's always better to have other people telling your story. The whole traveller to traveller conversation online is growing and it carries a lot of weight because people see it as unbiased.''About 70 per cent of Tourism Australia's annual $130 million budget is spent on marketing. The increased spending on social media will not be limited to Facebook but will include popular websites such as Baker said the Facebook page also acted as a planning tool, with links to attractions that people had recommended as well as to people's reviews of those sites and events.Tourism Australia also closely monitored social media to check what people were saying about various attractions and experiences.''Social media has a lot of power that we can leverage,'' Mr Baker said. ''There's new ways to look at the value of the customer, for example trip echo, where once someone leaves, whether or not they come back, we look at what they tweet or blog or whatever about us.''However, he warned that social media should not be used to push out marketing messages, as people would quickly become disinterested. ''It's not a golden bullet, it takes hard work and a lot of understanding about what people are interested in.''Read more:
  • Are you taking social media seriously?

    1. 1. ‘Putting time in your hands & cash in your pockets...’
    2. 2. Social MediaWhat is it?Put simply word of mouth marketing - Done online.EmailNewsletters, Blogs, Facebook, LinkedIn, YouTube, etc.What’s the point?Creating a visible brand UniversitiesWho uses it? SchoolsCharities Govt. DepartmentsBusiness Professionals NFP OrganisationsMarketing Companies Online ShopsCopywriters MagazinesTradesCorporations …heaps moreWho should use it?Every business with an internet presenceBusinesses who don’t have a dedicated websiteThose looking for massive exposure
    3. 3. Who should use Social Social MediaMedia?• Visibility • Be a mentor• Brand yourself as a resource • Improve your writing skills• Build a community • Develop better ideas• Decrease time to conversion • Network faster• Highlight your product • Find partners• Find new projects & clients • Get answers faster• Hang with other influencers • Create a resource depositary• Tell your company’s story • Develop your company culture
    4. 4. Social Media
    5. 5. Social MediaWhat makes it work?95 Fans14 Talking About1:6.79 are sharing with othersPersonableDealing directly with coachesBlogNewsletterRSS FeedsClients and friends asadvocatesHighly experiencedOn a variety of platforms3rd party apps
    6. 6. Who does it well? Social MediaTourism Australia turns marketing focus to Total marketing budget $ 130Msocial mediaClare Kermond – Sydney Morning Herald Digital marketing budget 30%January 12, 2012TOURISM AUSTRALIAS Facebook page has That’s $ 39M now going upclaimed the title of the most popular tourismpage in the worldHas vowed to increase its spending on socialmedia after this success.85,000 people became fans of the page inthe three days after the film showing peoplecelebrating New Years Eve in Sydney wasposted.
    7. 7. Social MediaWhat makes it work? 2,133,764 Like This 61,033 Talking About 1:34 Spectacular Video Tagging pages Including entire cities Audience Advocates Has massive budget
    8. 8. Social Media And amazing Photography Who wouldn’t want to visit Australia!
    9. 9. 3rd Party Apps Social Media
    10. 10. ‘Putting time in your hands & cash in your pockets...’