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Crafting a Brand Strategy for Your Book
- 1. sandstormdesign.com Crafting a Brand Strategy for Your Book Laura Luckman Kelber Chief Strategy Officer Sandstorm Design®
- 2. sandstormdesign.com “You will never reach your destination if you throw stones at every dog that barks.” - Winston Churchill
- 8. The Axelrod Group transforms business interactions into more collaborative, human experiences by providing open-minded adopters innovative insights, tools and approaches. {keystone changes} {namely meetings, conferences} {focused on connecting as people, fostering creativity and engagement} {new, slightly radical} {books, blog posts, articles, videos, speaking engagements} {people who want to improve the way their organizations function} {actively distributing, making available}
- 9. sandstormdesign.com Steps To A Brand Strategy
- 10. sandstormdesign.com Steps To A Brand Strategy Set your goal
- 11. sandstormdesign.com Steps To A Brand Strategy Set your goal Determine the things your book does well
- 12. sandstormdesign.com Steps To A Brand Strategy Set your goal Determine the things your book does well Define your audience Delve into your environment Distill the collected insights Draft a strategy statement Steps To A Brand Strategy Set your goal Determine the things your book does well Define your audience
- 13. sandstormdesign.com Steps To A Brand Strategy Set your goal Determine the things your book does well Define your audience Delve into your environment Distill the collected insights Draft a strategy statement Steps To A Brand Strategy Set your goal Determine the things your book does well Define your audience Delve into your environment
- 14. sandstormdesign.com Steps To A Brand Strategy Set your goal Determine the things your book does well Define your audience Delve into your environment Distill the collected insights Draft a strategy statement Steps To A Brand Strategy Set your goal Determine the things your book does well Define your audience Delve into your environment Distill the collected insights
- 15. sandstormdesign.com Steps To A Brand Strategy Set your goal Determine the things your book does well Define your audience Delve into your environment Distill the collected insights Draft a strategy statement
- 16. sandstormdesign.com Laura Luckman Kelber Chief Strategy Officer llk@sandstormdesign.com
Editor's Notes
- What Is A Brand Strategy?
- Goal setting 1-2 years? 3-5 years? What do you want your book to accomplish? Will there be multiple books? What would be your legacy?
- What drove you to write this book in the first place? What does it do really well?
- Who are you talking to? Who do you want to talk to? Who do you help? Who do you inspire? What are their frustrations, hopes?
- Tune in to what is going on in the environment around you. Look at micro trends and macro trends, talk to some people in your target group, what are they reading, what are they listening to, watching, where does your message fit? What are some unlikely places? You may have already done this when going through the overall process of writing your book, but not thought about it in the context of promoting your book.
- Step back and distill this information
- Positioning statement, value proposition, content strategy statement
- What Is A Brand Strategy?
- What Is A Brand Strategy?
- What Is A Brand Strategy?
- What Is A Brand Strategy?
- What Is A Brand Strategy?
- What Is A Brand Strategy?
- What Is A Brand Strategy?
- What Is A Brand Strategy?