Pandora announced the launch of its subscription service Pandora Premium for $9.99 per month. Pandora Premium allows for ad-free listening, offline playback, playlists created for individual users based on music preferences, and the ability to view all thumbs up songs. Pandora Premium is currently only available on iPhone but will roll out to desktop and other devices in the next month.

1. March 15th, 2017

2. Pandora Premium

3. Pandora announced the
arrival of its long awaited
subscription based premium
account yesterday on their
blog. The subscription costs
9.99/month
Pandora Premium comes
three months after its arrival
was teased in December

4. Pandora Premium’s
new features:
Playlists, not worklists- take the
work out of making playlists
All your thumbs up- view all the
music you have given a thumbs up
New music for you- and only
you- music chosen for you based
on your listening prefrences
Offline mode-download music to
listen while offline
Search that knows you-intuitive
search options that filters your
results based on your preferences.

5. Pandora premium
is currently only
available for the
iPhone, but they
plan to roll out with
new developments
within the next
month including a
desktop
experience and
availability on
more devices.

6. Pandora uses information from their Music
Genome Project to influence their
algorithm
The app has a unique user experience
and changes colors based on the song
you are listening to!
Pandora has more monthly users than
spotify, but this will hopefully encourage
more to join, which is good news for
advertisers to utilize the platform. Like us!

7. Sources:
http://press.pandora.com/file/4247784/Index?KeyFile=38491390
http://press.pandora.com/file/4247784/Index?KeyFile=38491390