Extreme heat waves, massive droughts, monster storms - the climate crisis is only increasing in severity. It's easy to feel overwhelmed by the enormity of the challenge. However, with the livelihoods of billions of people now increasingly affected by climate change, we no longer have the luxury of apathy on climate action. This session will offer several great ways you and your business can take action, and will challenge and empower attendees to commit to taking 3 personal steps towards the fight against climate change.

1. The luxury of
climate
inaction is over
A SXSW Panel presented by
Laura Brown, CMO, ISeeChange

2. Type: Presentation
Level: Beginner
Track: Climate Change
Intended audience: Regular people who are
interested in how they can have more personal
impact in the fight against climate change.
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3. 3
About the presenter
Laura Brown
Laura Brown is the Chief Marketing Officer of ISeeChange, a
climate platform that is enabling individuals to take action
against climate change.
She has 12 years of experience working on strategy for some of
the world's biggest publishers, such as Lonely Planet, POLITICO,
and The Economist. After a tornado hit her neighborhood in East
Nashville, right before the pandemic lockdowns, Laura made a
commitment to shift her career towards fighting climate change.
She has a Master of Science in Mass Communication from MTSU
and an MBA from Vanderbilt University.

4. “
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Synopsis
Extreme heat waves, massive droughts, monster
storms - the climate crisis is only increasing in
severity. It's easy to feel overwhelmed by the
enormity of the challenge.
However, with the livelihoods of billions of people
now increasingly affected by climate change, we no
longer have the luxury of apathy on climate action.
This session will offer several great ways you and
your business can take action, and will challenge
attendees to commit to taking 3 personal steps
towards the fight against climate change.

5. 5
Fighting climate pessimism
★ It’s easy to feel overwhelmed about climate
change, but here are some practical tips to
maintaining optimism:
○ Change the things you can.
○ Keep it local.
○ Focus on positive news.

6. Examples of climate actions
★ Sign-up to become a citizen
scientist to report how climate
change is impacting your
community.
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7. Examples of climate actions
★ Make lifestyle changes to reduce
your greenhouse gas emissions:
○ Upgrade your appliances.
○ Drive instead of fly on your
vacation.

8. Examples of climate actions
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★ Organize a climate event in your local
community:
○ Tree planting event to increase
urban tree canopies.
○ Trash cleanup event in coastal
cities.

9. Examples of climate actions
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★ Help bring an EV charging
station to your neighborhood to
help stimulate demand.

10. Examples of climate actions
⪢ Make lifestyle changes to reduce
your greenhouse gas emissions:
○ Upgrade your appliances.
○ Drive instead of fly on your
vacation.

11. Challenge
Every single person in this room should raise
your hand and repeat after me:
I solemnly swear to take 3 actions to reduce my
climate impact this year.
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