Latina business professionals are starting small businesses in the United States faster than the rest of the population. They have become a larger part of the total US market, with estimates that they will make up over twenty nine percent of the US population in the next thirty years.

1. Latina Business Professionals Could Be the US
Economy's Safest Bet
Latina business professionals are starting small businesses in the
United States faster than the rest of the population. They have
become a larger part of the total US market, with estimates that they
will make up over twenty nine percent of the US population in the
next thirty years. Studies have shown that Latina businesses are
growing as fast as the US average and could add over $1.4 billion to
the US economy in the coming years.
To put this into perspective, this means that it's forty percent more in
one year than Microsoft has made in the past forty eight years. It
would add approximately eight percent to the $18 trillion US
economy. At the same time Latina business professionals are the
most underfunded businesses in the United States today.
As a result, when Latina business professionals start a business,
seventy percent of their funding comes from personal savings and
family and friends, only six percent is funded by commercial banks.
They are relying on their family, friends and personal savings to start
businesses, which are proving successful.
There are some venture capitalists that have joined in to assist these business owners, helping to accelerate their growth. There is also an
annual national based Latina business professionals conference that focuses on helping them gain information, network, meet influencer's
and business professionals, along with angel investors, mentors, and venture capitalists. This has become one of the largest national based
conferences in the United States today.
The study that was carried out found that only half of the Latina business professionals that took part in the survey secured outside funding.
1.3 million Latina business professionals were surveyed at the time. Many of them are afraid to apply for outside funding with the fear that
they will be turned down, relying on their personal savings instead to grow their businesses.
The funding process is often complicated for entrepreneurs that are not born in the United States. There are plenty of cultural differences,
including language difficulties. Often they do not have adequate credit history to secure the outside funding that they require, which will
result in their application being rejected.
Forty percent of Latina business professionals who are legally in the United States are rejected when applying for their first business loan. The
annual national based conference, L'ATTITUDE, has proven to focus on the New Mainstream Economy and the US Latino cohort that drives it.
The conference has been started by international business professionals of Latino decent that provide information, data, assistance,
networking opportunities and funding opportunities specifically for the Latina business professionals in the United States.
The conference focuses on encouraging outside businesses and investors to invest in these businesses, helping them grow and become a
valuable part of the US economy, benefiting all Americans moving forward.
It's to everyones benefit to support and assist the Latina business professionals moving forward. It will not only improve their growth and help
them succeed, but will be instrumental to the US economy in the next few years.
Eighty percent of net new businesses are Latino owned. While they are the most entrepreneurial, they are the most under-capitalized growth
in the United States. Latina business professionals can benefit greatly by attending an annual conference that is focused on the US Latino
cohort, which provides them with valuable insight to help them growth and achieve success.
About Us:
L'ATTITUDE is a business based national initiative that is designed to enlighten executives and help them
understand The New Mainstream Economy and the US Latino cohort that is driving it. This established
conference is held annually and hosts some of the top CEOs, economists, celebrities, politicians, industry
influencer's and more. Participants at L'ATTITUDE engage in an open dialogue about the facts and data
regarding America’s Latino Factor and The New Mainstream Economy. The conference is due to run from
September 27th
to 30th
, 2023, with topics including media and entertainment, issues and politics, business and
economics and much more. Sponsored by top brand names and with a lineup of top notch guest speakers,
the conference is guaranteed to be a great success in 2023. To find out more, visit https://lattitude.net/.