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The Ant
    Bank
โ€ฆ One Child, One Bank Savings Campaign
In The beginning
โ€ข Savings was part of the culture of the different
  tribes and ethnic groups in Nigeria
โ€ข People save for different reasons โ€“ Festivity,
  Ceremonies, Capital projects, Education, etc.
โ€ข Many decades ago, education was incomplete
  without the culture of savings signified by
  ownership of an African clay savings box called
  โ€˜Koloโ€™ in Yoruba
Facts about Nigeria and Banking
              Knowledge
2008 survey reveals a startling lack of financial
  knowledge and banking/savings culture
โ€ข More than half surveyed had never heard of a
  savings account or insurance.
โ€ข 1 in every 3 unaware of interest on savings
โ€ข 3 out of every 4 never heard of a debit card or
  and/or automatic teller machine
โ€ข Fewer than 1 in every 4 knew about pension
  planning and/or loans from financial institutions.
Today โ€“ Season of Instant
โ€ข Young people and adult alike are loosing the
  virtue of delayed gratification because everything
  seems to be at the speed of light
โ€ข Instant Gratification breeds corruption and
  corruption breeds all manner of unimaginable
  crime both to self and humanity
โ€ข Many people are poor and many are becoming
  poor everyday
โ€ข Mostly because we are loosing the age-old
  culture of savings
The Quest To Bring Back Savings
                Culture
To be or not to be?
โ€ข The strategies โ€“ Habit Formation Process
     โ€ข Exposure โ€“Financial Literacy and Education โ€“ inclusion in
       Curriculum
     โ€ข Tools for Interaction for Savings โ€“ Ant bank
     โ€ข Repetition โ€“ School Savings Clubs/Seminars / Savings Day
Habit Formation Process
โ€ข    Exposure            Response            Repetition
โ€ข The Cumbersome Clay or Light Re-useable
  Plastic that is child-friendly?
โ€ข The old boring breakable Clay, The Piggy Bank
  or The New Ant Bank?

โ€ข The Journey Begins โ€ฆ. Teach Children to Save
  Initiative โ€“ One Child, One Bank Campaign!
One Child; One Bank, Savings
           Campaign Goals
โ€ข To distribute 1,000,000 specially designed Savings
  Boxes (Ant Banks) free to children and youths all
  over Nigeria as a tool for encouraging savings
  culture
โ€ข To empower 1,000,000 Children and youth with
  financial literacy education
โ€ข Facilitate the opening of 300,000 new savings
  accounts for children and youths
โ€ข Encourage savings culture through Media
  campaign and My Savings My Future Television
  Program
Enters the Plastic Ant Bank




  The Ant
   Bank
Beautiful
Colorful
Why Not The Piggy Bank?
โ€ข The pig or swine is abhorred by both Muslims
  and Christians in Nigeria
โ€ข The two religion accounts for more than 80%
  of the religious and cultural inclination of the
  entire population
โ€ข Many will want nothing to do with the image
  or representation of the pig in their homes
Why Ant Bank and not The Piggy Bank?
โ€ข Anything that will be used to encourage savings
  must have a universal appeal both culturally and
  spiritually
โ€ข Ant symbolizes hard work and saves for the
  future by storing up food
โ€ข Even in traditional beliefs the Ant is seen as a sign
  of abundance
โ€ข Though small in size, they achieve great feat
  working together meaning that the size of your
  savings may be small but over time it will become
  great โ€“ able to help you achieve great things.
The character of the Ant
Children and youth can learn a lot from the Ant
โ€ข The Strongest animal by size
โ€ข A compulsive saver
โ€ข Very courageous
โ€ข Clean and socially conscious
โ€ข Disciplined
โ€ข Ready to sacrifice self for good of others
โ€ข Delays gratification for future gains
โ€ข Environmentally friendly
โ€ข Good manager of resources
โ€ข Saves IN THEir BANK!
The Cultural and Religious Preference
                    for the Ant
โ€ข The Bible Says โ€˜... go to the ant; ponder her ways and
  grow wise,โ€ (Prov. 6:6)
โ€ข African mythology says, โ€˜a nest of ants near your door
  means you will grow rich
โ€ข The Quran also refers to the taking ant in
  (Qur'an, 27:18) "Ants! Enter your dwellings,."

The Ant has Universal, Cultural and Religious Acceptance.
 We envision that soon children around the world will take
  the ant bank as a tool and first step to learning to save
Story of the Cartoon Strip
โ€ข The Adventure of Zak


    Zak Saves The Day!
Teach Children to Save Summit 2011
Seminar for Children In a Church
Contact Details
   Financial Literacy For All
  (Teach Children to Save Initiative)
    19, Martins Street,
           Lagos
www.financialliteracyforall.org
      234 8023005235

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The Ant Bank

  • 1. The Ant Bank โ€ฆ One Child, One Bank Savings Campaign
  • 2. In The beginning โ€ข Savings was part of the culture of the different tribes and ethnic groups in Nigeria โ€ข People save for different reasons โ€“ Festivity, Ceremonies, Capital projects, Education, etc. โ€ข Many decades ago, education was incomplete without the culture of savings signified by ownership of an African clay savings box called โ€˜Koloโ€™ in Yoruba
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  • 4. Facts about Nigeria and Banking Knowledge 2008 survey reveals a startling lack of financial knowledge and banking/savings culture โ€ข More than half surveyed had never heard of a savings account or insurance. โ€ข 1 in every 3 unaware of interest on savings โ€ข 3 out of every 4 never heard of a debit card or and/or automatic teller machine โ€ข Fewer than 1 in every 4 knew about pension planning and/or loans from financial institutions.
  • 5. Today โ€“ Season of Instant โ€ข Young people and adult alike are loosing the virtue of delayed gratification because everything seems to be at the speed of light โ€ข Instant Gratification breeds corruption and corruption breeds all manner of unimaginable crime both to self and humanity โ€ข Many people are poor and many are becoming poor everyday โ€ข Mostly because we are loosing the age-old culture of savings
  • 6. The Quest To Bring Back Savings Culture To be or not to be? โ€ข The strategies โ€“ Habit Formation Process โ€ข Exposure โ€“Financial Literacy and Education โ€“ inclusion in Curriculum โ€ข Tools for Interaction for Savings โ€“ Ant bank โ€ข Repetition โ€“ School Savings Clubs/Seminars / Savings Day Habit Formation Process โ€ข Exposure Response Repetition
  • 7. โ€ข The Cumbersome Clay or Light Re-useable Plastic that is child-friendly? โ€ข The old boring breakable Clay, The Piggy Bank or The New Ant Bank? โ€ข The Journey Begins โ€ฆ. Teach Children to Save Initiative โ€“ One Child, One Bank Campaign!
  • 8. One Child; One Bank, Savings Campaign Goals โ€ข To distribute 1,000,000 specially designed Savings Boxes (Ant Banks) free to children and youths all over Nigeria as a tool for encouraging savings culture โ€ข To empower 1,000,000 Children and youth with financial literacy education โ€ข Facilitate the opening of 300,000 new savings accounts for children and youths โ€ข Encourage savings culture through Media campaign and My Savings My Future Television Program
  • 9. Enters the Plastic Ant Bank The Ant Bank
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  • 13. Why Not The Piggy Bank? โ€ข The pig or swine is abhorred by both Muslims and Christians in Nigeria โ€ข The two religion accounts for more than 80% of the religious and cultural inclination of the entire population โ€ข Many will want nothing to do with the image or representation of the pig in their homes
  • 14. Why Ant Bank and not The Piggy Bank? โ€ข Anything that will be used to encourage savings must have a universal appeal both culturally and spiritually โ€ข Ant symbolizes hard work and saves for the future by storing up food โ€ข Even in traditional beliefs the Ant is seen as a sign of abundance โ€ข Though small in size, they achieve great feat working together meaning that the size of your savings may be small but over time it will become great โ€“ able to help you achieve great things.
  • 15. The character of the Ant Children and youth can learn a lot from the Ant โ€ข The Strongest animal by size โ€ข A compulsive saver โ€ข Very courageous โ€ข Clean and socially conscious โ€ข Disciplined โ€ข Ready to sacrifice self for good of others โ€ข Delays gratification for future gains โ€ข Environmentally friendly โ€ข Good manager of resources โ€ข Saves IN THEir BANK!
  • 16. The Cultural and Religious Preference for the Ant โ€ข The Bible Says โ€˜... go to the ant; ponder her ways and grow wise,โ€ (Prov. 6:6) โ€ข African mythology says, โ€˜a nest of ants near your door means you will grow rich โ€ข The Quran also refers to the taking ant in (Qur'an, 27:18) "Ants! Enter your dwellings,." The Ant has Universal, Cultural and Religious Acceptance. We envision that soon children around the world will take the ant bank as a tool and first step to learning to save
  • 17. Story of the Cartoon Strip โ€ข The Adventure of Zak Zak Saves The Day!
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  • 20. Teach Children to Save Summit 2011
  • 21. Seminar for Children In a Church
  • 22. Contact Details Financial Literacy For All (Teach Children to Save Initiative) 19, Martins Street, Lagos www.financialliteracyforall.org 234 8023005235