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Executive Summary
Company:

BMDSys Optical GmbH

Copy:

No. 1/3

Date:

February 23rd, 2014

Business plan:

04/2013 ‐ 12/2016 (1. ‐ 3. business year)

Founder (team):

Volker Schall (CEO)
Dr. rer. nat. Gertrud Lembke (CTO)
Any information in this summary is confidential! Reproduction and copy ing requires 
the agreement of De Micco & Friends Group!

1

www.demicco.ch
DISCLAIMER

The contents of this document are strictly confidential and were obtained inter alia from
publicly available information. This document (the “Concept, Structure & Investors
Presentation”) is a marketing document and not a regulatory document.
The sole purpose of this document is to assist the recipient in deciding whether to proceed with
a further investigation of an investment in BMDSys Optical GmbH, registered in Germany,
(“the “COMPANY”) and the "Proposed Transaction". This document does not purport to be all‐
inclusive or to contain all the information that a prospective interested party may desire to
evaluate the Proposed Transaction. This document has been prepared only for informational
purposes relating to the Proposed Transaction only.
Neither COMPANY nor its affiliates or representatives assumes any responsibility for the
independent verification of any of the information set forth in this document, or of any
additional evaluation material made available in connection with any further investigation of
the Proposed Transaction. Neither COMPANY nor its affiliates or representatives make any
express or implied representation or warranty as to the accuracy or completeness of the
information contained in, or for any omissions from, this document or any additional evaluation
material made available in connection with any further investigation of the Proposed
Transaction. In addition, COMPANY (on its own behalf and on behalf of its affiliates or
representatives) expressly disclaims any and all liability which may be based on such
information, errors therein or omissions there from.
Neither the receipt of this document by any person nor any information contained herein or
supplied herewith or subsequently communicated to any person in connection with the
Proposed Transaction is or is to be taken as constituting the giving of investment advice to any
such person. It is the responsibility of the recipient, before entering into any transaction, to
make its own appraisal of the Proposed Transaction, its advantages and risks, without relying
exclusively on the information that was provided to the recipient. If it deems necessary or
useful, the recipient may consult its own legal, tax, financial, accounting and other professional
advisors.

2

In furnishing this document, neither COMPANY nor its affiliates or representatives undertakes
any obligation to provide the recipient with access to any additional evaluation material.
COMPANY reserves the right to negotiate with one or more parties at any time and to enter into
a definitive agreement, without prior notice to the recipient or any other party. COMPANY
reserves the right to terminate, at any time, solicitation of indications of interest in the
Proposed Transaction or in the further participation in the investigation and proposal process by
any party.
Finally, COMPANY reserves the right to modify, at any time, any procedures relating to this
process without assigning any reason therefore. The information contained herein or made
available in connection with any further investigation of the Proposed Transaction is strictly
confidential. This document may not be photocopied, reproduced or distributed to any third
party at any time without the prior written consent of COMPANY. All communications, inquiries
and requests for information relating to these materials should be addressed to COMPANY.
COMPANY is the primary contact for the Proposed Transaction. Please direct all inquiries
regarding the Proposed Transaction to the representatives of COMPANY referred to below.
Interested parties will be required to sign a Non Disclosure Agreement (NDA) and send it, by
email and by post/hand, to the address below.
De Micco & Friends Group Corporation
(advisors, lawyers, auditors)
Switzerland
and 
BMDSys Optical GmbH
Germany

www.demicco.ch
Contents
Overview

1. Executive summary

2. Product

5. Chances and risks
6. Financial planning
7. Offer for investors

3. Founder and management team

4. Market

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Overview

4

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Overview
Project data

Entrepreneurs:
Planning:

Continuation, development and marketing of an already developed
technology

Business location:

Rudolf‐Diesel‐Straße 7, 89312 Günzburg, Germany

Legal form:

GmbH (German Limited)

Company name:

BMDSys Optical GmbH 

Start of operation :

previous company BMDSys Production GmbH 2005

Funding:

Own funding and private equity

Future prospects:

5

Volker Schall and Dr. rer. nat. Gertrud Lembke 

A unique product for risk stratification of sudden cardiac death (SCD) 
has been developed that now has to be introduced worldwide. 

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1.

Executive Summary

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1. Executive Summary
Product/Business model

In the industrialized countries heart diseases are cause of death number one!
Worldwide approx. 9 mio. people die per year because of sudden cardiac
death (SCD). In Germany there are 100,000 cases per year.
In approximately 80 % of all cases high frequent heart arrhythmias are
responsible. In principle every person can be in danger.
Sudden cardiac death (SCD) is in approx. 50 % of all cases the first
manifestation of a heart disease. The affected persons did not know about
their heart problem and thus could not take any preventive action.
The BMDSys Optical GmbH offers with a unique technical innovation a
solution for this problem!

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1. Executive Summary
Product/Business model

The diagnostic system developed by BMDSys Optical GmbH allows a
cardiologist to estimate the risk for sudden cardiac death within five
minutes based on the heart‘s magnetic signals.
The team of BMDSys Optical GmbH and the physicians accompanying
the clinical studies developed a technology that allows an individual risk
stratification, which saves many lives.
Thus, this innovation is not only a highly interesting investment, but of
high medical, clinical, sociological and economical relevance.
Investors can participate actively in the company and profit from the
future prospects.

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2.

Product/Service

9

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2. Product
2.1 Previous model
BMDSys Optical GmbH with its team is the follow-up of BMDSys
Production GmbH, which developed, produced and sold with the
same staff the first systems for MFI diagnostics.
With its research and development activities it achieved breaking
results and international acknowledgement. For the first time a
reliable system was available that could detect an enhanced risk
for sudden cardiac death.
Approx. 8 mio. EURO were invested in the industrialisation of
the first version.

10

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2. Product
2.1 Previous model
The systems of the first generation work perfectly and have
successfully been used in various hospitals.
However, the used technology requires liquid helium cooling, which
means an expense of approx. 700 to 900 K EURO during a mean
life cycle of 10 years. This generates high costs and reduces the
economical effectiveness of the systems in the clinical use.
This lack of economical efficiency of the previous model has
reduced the chances in sales in such a way that the former
company could not reach sustainable profit.

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2. Product
2.2 APOLLO CXS – the new sensor generation
Das team of BMDSys Optical
GmbH developed, based on the
original technology, a new
system that makes the helium
cooling superfluous. In this way
the operating costs are
importantly reduced.
Thus, the new systems are
highly interesting for any
hospital worldwide that offers
heart diagnostics. The prototype
developed under the label
APOLLO CXS is already
available. All tests have been
successful.

Test finished
Prototype ready
More efficient

Direct sales
Distributors

Low maintenance costs

Sports organisations

ISO certification

Orders are placed!

Ready for market
Cheaper 
New technology
Quicker production
Without cooling

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Use in hospitals

Potential health insurances
High margins (50‐60 %)
First mover Technology
International demand
Mass production

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2. Product
2.3 Projected development schedule
To distribute the APOLLO CXS with the new optical technology (OPM) in clinics and medical centers, a series production
has to be set up and financed. For the international market introduction a period of 1-2 years is scheduled. Already 8-12
months after project start, revenues are possible. The production time per system will be reduced in medium term to 4
weeks for being able to respond to the increasing demand. In 3 years an industrial mass production will become
necessary.

Development processes

Phase 1

Phase 2

Phase 3

Phase 4

Phase 5

Phase 6

Development of the first system (helium)
Tests in hospitals and universities
First marketing national
Development APOLLO CXS (OPM)
Test APOLLO CXS

International marketing

Start series production and marketing

Mass production, worldwide sales
Sales , marketing

13

Development phases

today

mass production

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2. Product
2.3 Projected development schedule
Parallel to the development of the series production, direct and indirect sales channels will
be set up to acquire new customers and advanced bookings.
For systems based on the new technology, orders from the Chinese distributor are already
included in the distribution contract with the previous company BMDSys Production GmbH.
The marketing for the new technology has not been started yet.

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2. Product
2.3 Projected development schedule
APOLLO CXS delivers information about the actual electrophysiological status of the heart
based on the record of the heart‘s magnetic signals.
The new system can become a standard diagnostic tool and can be easily combined with
other diagnostics.
APOLLO CXS provides in the handling of heart patients in the clinical routine a new
parameter that surely in the future will be considered for inclusion in the guidelines of
cardiology.
APOLLO CXS leads to a paradigm change in cardiac diagnostics!

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2. Product
2.3 Projected development schedule
ADVANTAGES:
Quick and easy: An MFI examination takes maximum 5 minutes including data analysis.
No patient preparation is necessary, not even undressing.
Non-invasive: The sensor system is positioned over the patient‘s chest, it does not touch
the patient!
Side-effect-free: The data acquisition is pure passive, no contrast agents are necessary
and no ionizing radiation is used.
Cost efficient: No helium cooling, room temperature leads to minimum operational costs.
Repeatable: The examination can be repeated as often as required as there are no side
effects. The diagnosis is applicable for all patient groups.

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2. Product
2.4 Production/production costs, sales prices
Current production costs per system based on the new technology:
350,000 EURO
Production costs considering a rationalized series production (from 2015)
280,000 EURO

Sales prices:
Price per system for direct sales
900,000 EURO
Price per system for sales via distributors:
500,000 EURO

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3.

Management team

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3. Management team
3.1 Volker Schall, CEO

Volker Schall is a skilled banker and was able to successfully apply
his knowledge in several production and sales companies in the
sports industry.
Because of his expertise in the sports industry he knows the
demands and problems in this field and thus can take advantage of
the enormous potential of this market.
With his great experience as sales manager he is ideal for the
scopes of marketing and sales of the optical diagnosis systems.
Volker offers the whole necessary commercial and sales-related
know-how for being able to lead BMDSys Optical GmbH towards a
successful future.

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3. Management team
3.2 Dr. rer. nat. Gertrud Lembke, CTO
Since finishing her studies in physics and her doctorate in 2007, Dr.
rer. nat. Gertrud Lembke (Ms.) was involved in the development of
the optical magnetometers as a scientific employee at the
University Hospital Jena.
Here, she extended her experience in the construction of a
multichannel optical magnetic field sensor system as well as in
simulation and construction of complex coil systems for well
defined magnetic fields.
For her work on this system she received in 2010 the price „Young
Investigator Award“ in the field „instrumentation“ at the
international conference for biomagnetism BIOMAG 2010. She has
the necessary physical know-how for optimizing the system for the
use in clinical routine.
Gertrud is the technical developer from the start of the
company.

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3. Management team
3.3 Further executive personnel and employees
Heike Kroker-Häge

Dr. rer. nat. Reinhard Kürsten

Heike Kroker-Häge (Ms.) was responsible for
the quality management of the
superconducting MFI systems for a long time
and knows the necessary steps for the
registration of a medical product.

Reinhard Kürsten studied physics in
Hamburg and obtained his doctorate in 2002.

Furthermore, she has great experience as an
executive assistant, in the scope of
administration, national and international
sales, export, import and purchase.

Subsequently, he was employed at the
‚Physikalisch-Technischen Bundesanstalt‘ in
Berlin in the field of biomagnetic diagnostic.
He was responsible for the final assembly
and testing of the present MFI systems as
well as for their installation.
His extensive knowledge regarding the
behavior and treatment of highly permeable
metal plates is of great importance for the
future development.

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3. Management team
3.3 Further executive personnel and employees 
MsC. Yingbin Wu

Dipl.-Ing. Klaus Brandt

Yingbin Wu works on the programming of the
data acquisition and analysis software of the
present MFI systems.

As experienced development engineer in the
field of medical engineering Mr. Brandt was
involved in the whole production process of
the helium cooled MFI systems since 2010.

His knowledge and experience are of great
importance for the adaption of the present
programming to the optical magnetometers.
Furthermore, Yingbin Wu is responsible for
the contact to a Chinese distributor who
currently sells the helium cooled systems in
China.

22

In addition, as development and construction
engineer, Klaus Brandt is responsible for the
mechanical parts necessary for the operation
of the system.

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3. Management team
3.3 Further executive personnel and employees 
Dr.-Ing. Dania Di Pietro Paolo

Annett Veit

Dania Di Pietro Paolo (Ms.) actively works in
the field of biomagnetism since 12 years. She
participates in the software development of
the helium cooled MFI systems since 2005.
Her focus was on the analysis and
presentation of biomagnetic data. In
cooperation with physicians she issued
publications for conferences and professional
journals.

As software engineer, Annett Veit (Ms.) is
responsible for the development and
maintenance of the data bank. This contains
the development of the patient administration
system including the recording of medical
data, the administration and analysis of
anonymized study information, the
development of the project-related data bank
structure, the installation, administration and
script development as well as the planning
and configuration of replication solutions.

Because of her advanced training in the
scope of clinical studies she is an optimum
employee for the establishment of the MFI
diagnostic method in the clinical routine.

23

In addition to this, she participates in the
preinstallation and training at the customers‘
sites.

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4.

Market

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4. Market overview

Special hospitals,
universities

hospitals

Cardiologists

Prevention

Medical 
prevention
Prevention
Sports centers
Modern 
practices

The alternative diagnostic methods do
not provide the precision, comfort,
efficiency or a combination of the
mentioned criteria. Some of the
alternatives are invasive and/or put high
side effects to the patient .

Sports centers
Sports 
organisations

Direct sales

25

Large medical 
centers
Cardiological 

Sports

The largest sales potential is in hospitals
and large medical centers that offer heart
diagnostics on the latest state of
technology. APOLLO CXS offers
acquisition, display and analysis of the
magnetic signals of the human heart.
Thus, several large diagnostic sectors in
cardiology can be covered at the same
time, e.g. risk stratification of future lifethreatening arrhythmias and detection of
acute and stress induced ischemia.

Medical 
facilities

4.1 Target groups

Sales via distributors

Admission of health 
insurances

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4. Market overview
4.2 Competitors
AtB, Pescara (Italy) (A)

Elekta, Stockholm (Sweden) (C)

AtB was founded in 1990 and had cooperations with
the universities of Ulm and Jena for some years. It
carried out orders of the universities and delivered a
system named „Argos 200“ for magnetic heart
measurement to the university of Jena. This
company is not significantly active any more since
2006 and never established an industrial production
of MFI systems. AtB does not offer an optical
technology!

In a subsidiary of Elekta a system for
electroencephalography (helmet shaped) is
produced and sold. It is not possible to measure
heart signals with this system and thus this product
is no competition to our system. No optical
technology available.

CardioMag Imaging (USA) (B)

In August 2010 the magnetocardiography (MCG)
technology of KRISS was transferred to Biomagnetik
Park GmbH. In January 2012 an MCG system of the
company Biomagnetik Park GmbH was certified as a
new medical device for the diagnose of coronary
heart diseases according to the European Medical
Directive 93/42/EEC. There is no compatible
software for a risk stratification of sudden cardiac
death. No optical technology available.

Cardiomag sold in the past a 9-channel system for
the measurement of the heart‘s magnetic field with
which acute ischemia in the human heart can be
detected. However, the recording bandwidth was so
small and the noise so high that the system could not
be used for risk stratification based on the QRS
fragmentation. No optical technology available.

26

BMP Hamburg (Germany) (D)

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4. Market overview
4.2 Competitors

Thus, those suppliers are no real
competition for the optical system
of BMDSys Optical GmbH.
The operation without helium is a
unique selling proposition that is
not offered by any competitor and
saves approx. 900 K EURO of
operation costs during 10 years (life
cycle of a SQUID based MFI
system).
Thus, the optical MFI system
APOLLO CXS is unique in the
whole world.

Competitor
A

Competitor
B

Competitor
C

Competitor
D

APOLLO CXS

Price

↑

↓

↔

↑

↓

Performance

↑

↓

↙

↔

↑

Regional market
share
National market
share
Regional 
acceptance
National 
acceptance

↓

↓

↓

↓

↓

↓

↓

↓

↓

↓

↔

↔

↔

↔

↑

↔

↔

↔

↔

↑

Product range

↔

↓

↔

↗

↓

Marketing

↔

↙

→

↔

↔

Innovation

↔

↔

↙

↔

↑

Company size

↓

↑

↓

↔

↔

On the market
since

All systems of competitors are
based on superconductive sensors,
i.e. they require helium cooling for
operation.

1990

2005

2000 ‐ 2005

2010

2008

Legend: ↑ very high; ↗ high; ↔ moderate; ↙ low; ↓ very low

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4. Market overview
4.3 Market potential
The market potential is enormous!
Considering the fact that no 
comparable product for heart 
diagnostics is available until now, 
BMDSys Optical GmbH has the 
potential for being a „global 
player“ in this segment. 
It can be supposed that BMDSys
Optical GmbH first will have a 
monopoly position on the global 
market with its product. 
The developmental edge of 
approx. 5 years can hardly be 
caught up with even by larger 
companies that want to set up a 
competition.

28

Market capacity global

600.0 bn

Market potential

60.0 bn

Market volume

240 mio.

Scheduled
market share until 2018

75 %

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5.

Chances and risks

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5. Chances and risks
Optimum initial situation for investors
BMDSys Optical GmbH is in a classic „next‐ level‐
position“.  The management and development team 
is well attuned, the main product is ready for market. 
The newly founded company is completely free from 
encumbrances  and can now start with an 
appropriate funding. 
Contrary to comparable technology companies 
where the main part of financial resources had to be 
invested in research and development BMDSys
Optical GmbH provides a nearly finished and 
market‐ready product.

Chances
 Best product on the market
 Competitive edge can be secured in case of preferably
soonest market entry
 Potential for global player and market leader
 Worldwide high demand
 Existing orders

Risks



Handling of the expected growth



30

Supply bottleneck at suppliers of applicable material  
Copying of the technology by competitors (very difficult)

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6.

Financial planning

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6. Financial planning
6.1 Sales figures
Sales planning

2014

2015

2016

Price/system
China (Transfer of distribution contract)

500,000.00 €

0

7

12

Channel direct sales

900,000.00 €

0

3

12

Channel health insurances

600,000.00 €

0

1

12

Channel distribution

600,000.00 €

0

1

12

0.00 €

7,595,000.00 €

30,355,000.00 €

10,000.00 €

100,000.00 €

120,000.00 €

0.00 €

6,000.00 €

60,000.00 €

72,000.00 €

72,000.00 €

3,160,000.00 €

7,787,000.00 €

30,427,000.00 €

Revenues from sales
Project sponsorship by BMBF
Maintenance Hamburg, Bad Oeynhausen
Capital inflow from investors
Revenues in total

3,000,000.00 €

The sales figures of BMDSys Optical GmbH especially depend on the production capacities to be
managed. In case of conservative planning, from 2015 on 12 units, i.e. one system per month, will 
be produced. This means a turn over of already 7.5 mio. EURO.  Up from 2016 the production will be
increased to at least 48 units which means an average turn over of 30 mio. EURO.

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6. Financial planning
6.2 Cost of materials 
Cost of materials
IRFS (radiofrequency shielding)
Coil material
new sensor system holder
new sensor system
non‐magnetic, height‐adjustable patient support
Incidentals
Cost of materials
Cost of material in total

2014

1,000.00 €
350,000.00 €

2015

2016

140,000.00 €
25,000.00 €
15,000.00 €
10,000.00 €
10,000.00 €
10,000.00 €
150,000.00 €
360,000.00 €

0.00 €
0.00 €
0.00 €
0.00 €
0.00 €
12,000.00 €
4,200,000.00 €
4,212,000.00 €

0.00 €
0.00 €
0.00 €
0.00 €
0.00 €
48,000.00 €
13,440,000.00 €
13,488,000.00 €

The costs of material are calculated proportionally to the sold units. Based on the long delivery time 
of up to 3 months for single components, purchasing and financing has to be scheduled accordingly. 

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6. Financial planning
6.3 Cost of personnel
Cost of personnel

2014

Number of employees
CEO 
CTO – Dr. rer. nat.
emp‐2 – QAM
emp‐3 – Dr. rer. nat.
emp‐4 – Ms.C
emp‐5 – Dr.‐Ing.
Project administration – Dr. habil.
emp‐6‐mdt – Dipl. Ing.
emp‐7‐mdt – Ing.
emp‐8‐ production assistant
Sales‐2

Cost of personnel in total:
Sales‐2‐Bonus

8,500.00 €
8,500.00 €
6,000.00 €
6,000.00 €
6,000.00 €
6,000.00 €
4,000.00 €
6,000.00 €
6,000.00 €
4,500.00 €
3,000.00 €

2015

2016

7
90,000.00 €
90,000.00 €
60,000.00 €
60,000.00 €
60,000.00 €
60,000.00 €
40,000.00 €
60,000.00 €
60,000.00 €
0.00 €
0.00 €

9
108,000.00 €
108,000.00 €
72,000.00 €
72,000.00 €
72,000.00 €
72,000.00 €
48,000.00 €
72,000.00 €
72,000.00 €
49,500.00 €
108,000.00 €

19
168,000.00 €
168,000.00 €
144,000.00 €
144,000.00 €
144,000.00 €
144,000.00 €
144,000.00 €
108,000.00 €
108,000.00 €
108,000.00 €
144,000.00 €

565,000.00 €

888,000.00 €

1,366,800.00 €

0.00 €

135,000.00 €

540,000.00 €

The costs for personnel increase with increasing production. For the two founders (CEO and CTO) an 
additional performance‐related bonus system should be developed. 

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6. Financial planning
6.4 Operational costs (without personnel)
Operational costs
Rent + heating
Electrical current /person
Telephone costs/person
Internet
Company car
Consultant
CE + QM costs
Cleaning
Marketing/PR
Diverse
Insurances
Office supplies
Travel expenses
Clinical studies Hamburg
Clinical studies Bad Oeynhausen
other production costs
Preparation and control of installation
Maintenance Laser
Operational costs without personnel in total

2014
5,600.0 €
200.00 €
50.00 €
50.00 €
900.00 €
4,000.00 €
1,200.00 €
250.00 €
500.0 €
1,300.0 €
500.00 €
0.00 €
6,000.00 €
6,000.00 €
10,000.00 €
8,000.00 €
700.00 €

2015

2016

61,100.00 €
15,400.00 €
3,850.00 €
550.00 €
9,900.00 €
40,000.00 €
13,200.00 €
2,750.00 €
18,000.00 €
4,250.00 €
14,300.00 €
5,500.00 €
20,000.00 €
60,000.00 €
60,000.00 €
0.00 €
0.00 €
7,700.00 €

67,200.00 €
21,600.00 €
5,400.00 €
600.00 €
19,200.00 €
48,000.00 €
14,400.00 €
3,000.00 €
57,000.00 €
6,000.00 €
15,600.00 €
6,000.00 €
68,000.00 €
72,000.00 €
72,000.00 €
110,000.00 €
32,000.00 €
8,400.00 €

67,200.00 €
45,600.00 €
11,400.00 €
600.00 €
30,000.00 €
48,000.00 €
14,400.00 €
3,000.00 €
120,000.00 €
6,000.00 €
15,600.00 €
6,000.00 €
96,000.00 €
72,000.00 €
72,000.00 €
720,000.00 €
280,000.00 €
8,400.00 €

336,500.00 €

626,400.00 €

1,616,200.00 €

The operational costs correspond to the common scales of a technological company of this 
dimension. The assigned study costs fall in the category „research and development“. 

35

www.demicco.ch
6. Financial planning
6.5 Investments
Investments

2014

Electronics hardware
Production of Cs cells
Subvention University of Ulm
Software licences
Asset deal 

0.00 €
0.00 €
10,000.00 €
2,500.00 €
50,000.00 €
Investment in total:

2015

2016

140,000.00 €
80,000.00 €
10,000.00 €
2,500.00 €
50,000.00 €
282,500.00 €

0.00 €
0.00 €
10,000.00 €
2,500.00 €
0.00 €
12,500.00 €

0.00 €
0.00 €
0.00 €
2,500.00 €
0.00 €
2,500.00 €

For the first operational year only 280 K EURO are necessary, with which the whole technology and 
the most important assets of the previous company can be bought. The previous company invested 
during it‘s operational time approx. 8 mio. EURO. BMDSys Optical GmbH can proceed with it‘s 
acitvities completely unencumbered. 

36

www.demicco.ch
6. Financial planning
6.6 Cash Flow Overview
Cash Flow

2014

2015

2016

160,000.00 €

310,000.00 €
570,000.00 €
336,500.00 €

7,787,000.00 €
4,212,000.00 €
888,000.00 €
626,400.00 €

30,427,000.00 €
10,332,000.00 €
1,366,800.00 €
1,616,200.00 €

EBITDA: 

‐1,051,500.00 €

1,925,600.00 €

19,728,000.00 €

Cash Flow accumulated: 
Cash flow: 

1,948,500.00 €
1,666,000.00 €

3,874,100.00 €
3,579,100.00 €

23,302,100.00 €
23,007,100.00 €

Revenues
Costs of materials
Costs of personnel
Operational costs without personnel

When calculating conservatively, until the end of the year only a turnover of 160 K is achieved that 
results from maintenance contracts. But depending on the time of the financing and delivering of 
components, within 6‐9 months sales profits can be achieved. The cash flow of the first year 
consideres already the payment of an investment sum of 3 mio. EURO.
From the second year on (see business plan) the cash flow of the company is positive.  

37

www.demicco.ch
6. Financial planning
6.7 Capital demand
The actual capital demand of the company is 3 mio. EURO. 
The capital will be used in the following ways:
- Finishing the series-production readyness of the prototype
APOLLO CXS
- Optimizing the production
- Set up of national and international sales
- National marketing aktivities
- Continuing the health insurance license
- Prefinancing the existing and future orders

38

www.demicco.ch
7.

Offer for investors

39

www.demicco.ch
7. Offer for investors
7.1 Participation
Interested investors can participate directly in the BMDSys Optical
GmbH.
Considering the sales and profit and the enormous market- and
development potential the company today is rated with minimum
21 mio. EURO.
The momentary proprietors offer investors a company share of up
to 21 % for an exceptional price of 3 mio. EURO, which covers
the momentary capital need.

The mininmal investment is 500 K EURO per investor.

40

www.demicco.ch
7. Offer for investors
7.2 Exit strategies
The management teams searches investors for medium and long
term attendance.
The actual business plan was set up for 3 years. From the 4th year
on an industrial production should be established, that covers the
demand. It can be assumed that the company than faces another
developmental step.
Possible exit strategies from the momentary point of view:
- Rebuy of shares through the company owner
- IPO, Reverse Merger
- M&A transaction

41

www.demicco.ch
Further questions?
Please contact us: 
De Micco & Friends Group
Dr. Luigi Carlo De Micco
eMail: 
Phone:
Mobile: 
Web: 

luigi@demicco.ch
+ 34 871 944 532 
+ 34 637 216 267
www.demicco.ch

Volker Schall
eMail:
Phone:

volkerschall@live.de
+ 49 177 878 497 8

Dr. rer. nat. Gertrud Lembke
42

eMail:
Phone: 

G.Lembke@web.de
+49 176 414 283 15
www.demicco.ch

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Investment in medical diagnostic system for sudden cardiac death (SCD) (English)

  • 1. Executive Summary Company: BMDSys Optical GmbH Copy: No. 1/3 Date: February 23rd, 2014 Business plan: 04/2013 ‐ 12/2016 (1. ‐ 3. business year) Founder (team): Volker Schall (CEO) Dr. rer. nat. Gertrud Lembke (CTO) Any information in this summary is confidential! Reproduction and copy ing requires  the agreement of De Micco & Friends Group! 1 www.demicco.ch
  • 2. DISCLAIMER The contents of this document are strictly confidential and were obtained inter alia from publicly available information. This document (the “Concept, Structure & Investors Presentation”) is a marketing document and not a regulatory document. The sole purpose of this document is to assist the recipient in deciding whether to proceed with a further investigation of an investment in BMDSys Optical GmbH, registered in Germany, (“the “COMPANY”) and the "Proposed Transaction". This document does not purport to be all‐ inclusive or to contain all the information that a prospective interested party may desire to evaluate the Proposed Transaction. This document has been prepared only for informational purposes relating to the Proposed Transaction only. Neither COMPANY nor its affiliates or representatives assumes any responsibility for the independent verification of any of the information set forth in this document, or of any additional evaluation material made available in connection with any further investigation of the Proposed Transaction. Neither COMPANY nor its affiliates or representatives make any express or implied representation or warranty as to the accuracy or completeness of the information contained in, or for any omissions from, this document or any additional evaluation material made available in connection with any further investigation of the Proposed Transaction. In addition, COMPANY (on its own behalf and on behalf of its affiliates or representatives) expressly disclaims any and all liability which may be based on such information, errors therein or omissions there from. Neither the receipt of this document by any person nor any information contained herein or supplied herewith or subsequently communicated to any person in connection with the Proposed Transaction is or is to be taken as constituting the giving of investment advice to any such person. It is the responsibility of the recipient, before entering into any transaction, to make its own appraisal of the Proposed Transaction, its advantages and risks, without relying exclusively on the information that was provided to the recipient. If it deems necessary or useful, the recipient may consult its own legal, tax, financial, accounting and other professional advisors. 2 In furnishing this document, neither COMPANY nor its affiliates or representatives undertakes any obligation to provide the recipient with access to any additional evaluation material. COMPANY reserves the right to negotiate with one or more parties at any time and to enter into a definitive agreement, without prior notice to the recipient or any other party. COMPANY reserves the right to terminate, at any time, solicitation of indications of interest in the Proposed Transaction or in the further participation in the investigation and proposal process by any party. Finally, COMPANY reserves the right to modify, at any time, any procedures relating to this process without assigning any reason therefore. The information contained herein or made available in connection with any further investigation of the Proposed Transaction is strictly confidential. This document may not be photocopied, reproduced or distributed to any third party at any time without the prior written consent of COMPANY. All communications, inquiries and requests for information relating to these materials should be addressed to COMPANY. COMPANY is the primary contact for the Proposed Transaction. Please direct all inquiries regarding the Proposed Transaction to the representatives of COMPANY referred to below. Interested parties will be required to sign a Non Disclosure Agreement (NDA) and send it, by email and by post/hand, to the address below. De Micco & Friends Group Corporation (advisors, lawyers, auditors) Switzerland and  BMDSys Optical GmbH Germany www.demicco.ch
  • 3. Contents Overview 1. Executive summary 2. Product 5. Chances and risks 6. Financial planning 7. Offer for investors 3. Founder and management team 4. Market 3 www.demicco.ch
  • 5. Overview Project data Entrepreneurs: Planning: Continuation, development and marketing of an already developed technology Business location: Rudolf‐Diesel‐Straße 7, 89312 Günzburg, Germany Legal form: GmbH (German Limited) Company name: BMDSys Optical GmbH  Start of operation : previous company BMDSys Production GmbH 2005 Funding: Own funding and private equity Future prospects: 5 Volker Schall and Dr. rer. nat. Gertrud Lembke  A unique product for risk stratification of sudden cardiac death (SCD)  has been developed that now has to be introduced worldwide.  www.demicco.ch
  • 7. 1. Executive Summary Product/Business model In the industrialized countries heart diseases are cause of death number one! Worldwide approx. 9 mio. people die per year because of sudden cardiac death (SCD). In Germany there are 100,000 cases per year. In approximately 80 % of all cases high frequent heart arrhythmias are responsible. In principle every person can be in danger. Sudden cardiac death (SCD) is in approx. 50 % of all cases the first manifestation of a heart disease. The affected persons did not know about their heart problem and thus could not take any preventive action. The BMDSys Optical GmbH offers with a unique technical innovation a solution for this problem! 7 www.demicco.ch
  • 8. 1. Executive Summary Product/Business model The diagnostic system developed by BMDSys Optical GmbH allows a cardiologist to estimate the risk for sudden cardiac death within five minutes based on the heart‘s magnetic signals. The team of BMDSys Optical GmbH and the physicians accompanying the clinical studies developed a technology that allows an individual risk stratification, which saves many lives. Thus, this innovation is not only a highly interesting investment, but of high medical, clinical, sociological and economical relevance. Investors can participate actively in the company and profit from the future prospects. 8 www.demicco.ch
  • 10. 2. Product 2.1 Previous model BMDSys Optical GmbH with its team is the follow-up of BMDSys Production GmbH, which developed, produced and sold with the same staff the first systems for MFI diagnostics. With its research and development activities it achieved breaking results and international acknowledgement. For the first time a reliable system was available that could detect an enhanced risk for sudden cardiac death. Approx. 8 mio. EURO were invested in the industrialisation of the first version. 10 www.demicco.ch
  • 11. 2. Product 2.1 Previous model The systems of the first generation work perfectly and have successfully been used in various hospitals. However, the used technology requires liquid helium cooling, which means an expense of approx. 700 to 900 K EURO during a mean life cycle of 10 years. This generates high costs and reduces the economical effectiveness of the systems in the clinical use. This lack of economical efficiency of the previous model has reduced the chances in sales in such a way that the former company could not reach sustainable profit. 11 www.demicco.ch
  • 12. 2. Product 2.2 APOLLO CXS – the new sensor generation Das team of BMDSys Optical GmbH developed, based on the original technology, a new system that makes the helium cooling superfluous. In this way the operating costs are importantly reduced. Thus, the new systems are highly interesting for any hospital worldwide that offers heart diagnostics. The prototype developed under the label APOLLO CXS is already available. All tests have been successful. Test finished Prototype ready More efficient Direct sales Distributors Low maintenance costs Sports organisations ISO certification Orders are placed! Ready for market Cheaper  New technology Quicker production Without cooling 12 Use in hospitals Potential health insurances High margins (50‐60 %) First mover Technology International demand Mass production www.demicco.ch
  • 13. 2. Product 2.3 Projected development schedule To distribute the APOLLO CXS with the new optical technology (OPM) in clinics and medical centers, a series production has to be set up and financed. For the international market introduction a period of 1-2 years is scheduled. Already 8-12 months after project start, revenues are possible. The production time per system will be reduced in medium term to 4 weeks for being able to respond to the increasing demand. In 3 years an industrial mass production will become necessary. Development processes Phase 1 Phase 2 Phase 3 Phase 4 Phase 5 Phase 6 Development of the first system (helium) Tests in hospitals and universities First marketing national Development APOLLO CXS (OPM) Test APOLLO CXS International marketing Start series production and marketing Mass production, worldwide sales Sales , marketing 13 Development phases today mass production www.demicco.ch
  • 14. 2. Product 2.3 Projected development schedule Parallel to the development of the series production, direct and indirect sales channels will be set up to acquire new customers and advanced bookings. For systems based on the new technology, orders from the Chinese distributor are already included in the distribution contract with the previous company BMDSys Production GmbH. The marketing for the new technology has not been started yet. 14 www.demicco.ch
  • 15. 2. Product 2.3 Projected development schedule APOLLO CXS delivers information about the actual electrophysiological status of the heart based on the record of the heart‘s magnetic signals. The new system can become a standard diagnostic tool and can be easily combined with other diagnostics. APOLLO CXS provides in the handling of heart patients in the clinical routine a new parameter that surely in the future will be considered for inclusion in the guidelines of cardiology. APOLLO CXS leads to a paradigm change in cardiac diagnostics! 15 www.demicco.ch
  • 16. 2. Product 2.3 Projected development schedule ADVANTAGES: Quick and easy: An MFI examination takes maximum 5 minutes including data analysis. No patient preparation is necessary, not even undressing. Non-invasive: The sensor system is positioned over the patient‘s chest, it does not touch the patient! Side-effect-free: The data acquisition is pure passive, no contrast agents are necessary and no ionizing radiation is used. Cost efficient: No helium cooling, room temperature leads to minimum operational costs. Repeatable: The examination can be repeated as often as required as there are no side effects. The diagnosis is applicable for all patient groups. 16 www.demicco.ch
  • 17. 2. Product 2.4 Production/production costs, sales prices Current production costs per system based on the new technology: 350,000 EURO Production costs considering a rationalized series production (from 2015) 280,000 EURO Sales prices: Price per system for direct sales 900,000 EURO Price per system for sales via distributors: 500,000 EURO 17 www.demicco.ch
  • 19. 3. Management team 3.1 Volker Schall, CEO Volker Schall is a skilled banker and was able to successfully apply his knowledge in several production and sales companies in the sports industry. Because of his expertise in the sports industry he knows the demands and problems in this field and thus can take advantage of the enormous potential of this market. With his great experience as sales manager he is ideal for the scopes of marketing and sales of the optical diagnosis systems. Volker offers the whole necessary commercial and sales-related know-how for being able to lead BMDSys Optical GmbH towards a successful future. 19 www.demicco.ch
  • 20. 3. Management team 3.2 Dr. rer. nat. Gertrud Lembke, CTO Since finishing her studies in physics and her doctorate in 2007, Dr. rer. nat. Gertrud Lembke (Ms.) was involved in the development of the optical magnetometers as a scientific employee at the University Hospital Jena. Here, she extended her experience in the construction of a multichannel optical magnetic field sensor system as well as in simulation and construction of complex coil systems for well defined magnetic fields. For her work on this system she received in 2010 the price „Young Investigator Award“ in the field „instrumentation“ at the international conference for biomagnetism BIOMAG 2010. She has the necessary physical know-how for optimizing the system for the use in clinical routine. Gertrud is the technical developer from the start of the company. 20 www.demicco.ch
  • 21. 3. Management team 3.3 Further executive personnel and employees Heike Kroker-Häge Dr. rer. nat. Reinhard Kürsten Heike Kroker-Häge (Ms.) was responsible for the quality management of the superconducting MFI systems for a long time and knows the necessary steps for the registration of a medical product. Reinhard Kürsten studied physics in Hamburg and obtained his doctorate in 2002. Furthermore, she has great experience as an executive assistant, in the scope of administration, national and international sales, export, import and purchase. Subsequently, he was employed at the ‚Physikalisch-Technischen Bundesanstalt‘ in Berlin in the field of biomagnetic diagnostic. He was responsible for the final assembly and testing of the present MFI systems as well as for their installation. His extensive knowledge regarding the behavior and treatment of highly permeable metal plates is of great importance for the future development. 21 www.demicco.ch
  • 22. 3. Management team 3.3 Further executive personnel and employees  MsC. Yingbin Wu Dipl.-Ing. Klaus Brandt Yingbin Wu works on the programming of the data acquisition and analysis software of the present MFI systems. As experienced development engineer in the field of medical engineering Mr. Brandt was involved in the whole production process of the helium cooled MFI systems since 2010. His knowledge and experience are of great importance for the adaption of the present programming to the optical magnetometers. Furthermore, Yingbin Wu is responsible for the contact to a Chinese distributor who currently sells the helium cooled systems in China. 22 In addition, as development and construction engineer, Klaus Brandt is responsible for the mechanical parts necessary for the operation of the system. www.demicco.ch
  • 23. 3. Management team 3.3 Further executive personnel and employees  Dr.-Ing. Dania Di Pietro Paolo Annett Veit Dania Di Pietro Paolo (Ms.) actively works in the field of biomagnetism since 12 years. She participates in the software development of the helium cooled MFI systems since 2005. Her focus was on the analysis and presentation of biomagnetic data. In cooperation with physicians she issued publications for conferences and professional journals. As software engineer, Annett Veit (Ms.) is responsible for the development and maintenance of the data bank. This contains the development of the patient administration system including the recording of medical data, the administration and analysis of anonymized study information, the development of the project-related data bank structure, the installation, administration and script development as well as the planning and configuration of replication solutions. Because of her advanced training in the scope of clinical studies she is an optimum employee for the establishment of the MFI diagnostic method in the clinical routine. 23 In addition to this, she participates in the preinstallation and training at the customers‘ sites. www.demicco.ch
  • 25. 4. Market overview Special hospitals, universities hospitals Cardiologists Prevention Medical  prevention Prevention Sports centers Modern  practices The alternative diagnostic methods do not provide the precision, comfort, efficiency or a combination of the mentioned criteria. Some of the alternatives are invasive and/or put high side effects to the patient . Sports centers Sports  organisations Direct sales 25 Large medical  centers Cardiological  Sports The largest sales potential is in hospitals and large medical centers that offer heart diagnostics on the latest state of technology. APOLLO CXS offers acquisition, display and analysis of the magnetic signals of the human heart. Thus, several large diagnostic sectors in cardiology can be covered at the same time, e.g. risk stratification of future lifethreatening arrhythmias and detection of acute and stress induced ischemia. Medical  facilities 4.1 Target groups Sales via distributors Admission of health  insurances www.demicco.ch
  • 26. 4. Market overview 4.2 Competitors AtB, Pescara (Italy) (A) Elekta, Stockholm (Sweden) (C) AtB was founded in 1990 and had cooperations with the universities of Ulm and Jena for some years. It carried out orders of the universities and delivered a system named „Argos 200“ for magnetic heart measurement to the university of Jena. This company is not significantly active any more since 2006 and never established an industrial production of MFI systems. AtB does not offer an optical technology! In a subsidiary of Elekta a system for electroencephalography (helmet shaped) is produced and sold. It is not possible to measure heart signals with this system and thus this product is no competition to our system. No optical technology available. CardioMag Imaging (USA) (B) In August 2010 the magnetocardiography (MCG) technology of KRISS was transferred to Biomagnetik Park GmbH. In January 2012 an MCG system of the company Biomagnetik Park GmbH was certified as a new medical device for the diagnose of coronary heart diseases according to the European Medical Directive 93/42/EEC. There is no compatible software for a risk stratification of sudden cardiac death. No optical technology available. Cardiomag sold in the past a 9-channel system for the measurement of the heart‘s magnetic field with which acute ischemia in the human heart can be detected. However, the recording bandwidth was so small and the noise so high that the system could not be used for risk stratification based on the QRS fragmentation. No optical technology available. 26 BMP Hamburg (Germany) (D) www.demicco.ch
  • 27. 4. Market overview 4.2 Competitors Thus, those suppliers are no real competition for the optical system of BMDSys Optical GmbH. The operation without helium is a unique selling proposition that is not offered by any competitor and saves approx. 900 K EURO of operation costs during 10 years (life cycle of a SQUID based MFI system). Thus, the optical MFI system APOLLO CXS is unique in the whole world. Competitor A Competitor B Competitor C Competitor D APOLLO CXS Price ↑ ↓ ↔ ↑ ↓ Performance ↑ ↓ ↙ ↔ ↑ Regional market share National market share Regional  acceptance National  acceptance ↓ ↓ ↓ ↓ ↓ ↓ ↓ ↓ ↓ ↓ ↔ ↔ ↔ ↔ ↑ ↔ ↔ ↔ ↔ ↑ Product range ↔ ↓ ↔ ↗ ↓ Marketing ↔ ↙ → ↔ ↔ Innovation ↔ ↔ ↙ ↔ ↑ Company size ↓ ↑ ↓ ↔ ↔ On the market since All systems of competitors are based on superconductive sensors, i.e. they require helium cooling for operation. 1990 2005 2000 ‐ 2005 2010 2008 Legend: ↑ very high; ↗ high; ↔ moderate; ↙ low; ↓ very low 27 www.demicco.ch
  • 30. 5. Chances and risks Optimum initial situation for investors BMDSys Optical GmbH is in a classic „next‐ level‐ position“.  The management and development team  is well attuned, the main product is ready for market.  The newly founded company is completely free from  encumbrances  and can now start with an  appropriate funding.  Contrary to comparable technology companies  where the main part of financial resources had to be  invested in research and development BMDSys Optical GmbH provides a nearly finished and  market‐ready product. Chances  Best product on the market  Competitive edge can be secured in case of preferably soonest market entry  Potential for global player and market leader  Worldwide high demand  Existing orders Risks   Handling of the expected growth  30 Supply bottleneck at suppliers of applicable material   Copying of the technology by competitors (very difficult) www.demicco.ch
  • 32. 6. Financial planning 6.1 Sales figures Sales planning 2014 2015 2016 Price/system China (Transfer of distribution contract) 500,000.00 € 0 7 12 Channel direct sales 900,000.00 € 0 3 12 Channel health insurances 600,000.00 € 0 1 12 Channel distribution 600,000.00 € 0 1 12 0.00 € 7,595,000.00 € 30,355,000.00 € 10,000.00 € 100,000.00 € 120,000.00 € 0.00 € 6,000.00 € 60,000.00 € 72,000.00 € 72,000.00 € 3,160,000.00 € 7,787,000.00 € 30,427,000.00 € Revenues from sales Project sponsorship by BMBF Maintenance Hamburg, Bad Oeynhausen Capital inflow from investors Revenues in total 3,000,000.00 € The sales figures of BMDSys Optical GmbH especially depend on the production capacities to be managed. In case of conservative planning, from 2015 on 12 units, i.e. one system per month, will  be produced. This means a turn over of already 7.5 mio. EURO.  Up from 2016 the production will be increased to at least 48 units which means an average turn over of 30 mio. EURO. 32 www.demicco.ch
  • 33. 6. Financial planning 6.2 Cost of materials  Cost of materials IRFS (radiofrequency shielding) Coil material new sensor system holder new sensor system non‐magnetic, height‐adjustable patient support Incidentals Cost of materials Cost of material in total 2014 1,000.00 € 350,000.00 € 2015 2016 140,000.00 € 25,000.00 € 15,000.00 € 10,000.00 € 10,000.00 € 10,000.00 € 150,000.00 € 360,000.00 € 0.00 € 0.00 € 0.00 € 0.00 € 0.00 € 12,000.00 € 4,200,000.00 € 4,212,000.00 € 0.00 € 0.00 € 0.00 € 0.00 € 0.00 € 48,000.00 € 13,440,000.00 € 13,488,000.00 € The costs of material are calculated proportionally to the sold units. Based on the long delivery time  of up to 3 months for single components, purchasing and financing has to be scheduled accordingly.  33 www.demicco.ch
  • 34. 6. Financial planning 6.3 Cost of personnel Cost of personnel 2014 Number of employees CEO  CTO – Dr. rer. nat. emp‐2 – QAM emp‐3 – Dr. rer. nat. emp‐4 – Ms.C emp‐5 – Dr.‐Ing. Project administration – Dr. habil. emp‐6‐mdt – Dipl. Ing. emp‐7‐mdt – Ing. emp‐8‐ production assistant Sales‐2 Cost of personnel in total: Sales‐2‐Bonus 8,500.00 € 8,500.00 € 6,000.00 € 6,000.00 € 6,000.00 € 6,000.00 € 4,000.00 € 6,000.00 € 6,000.00 € 4,500.00 € 3,000.00 € 2015 2016 7 90,000.00 € 90,000.00 € 60,000.00 € 60,000.00 € 60,000.00 € 60,000.00 € 40,000.00 € 60,000.00 € 60,000.00 € 0.00 € 0.00 € 9 108,000.00 € 108,000.00 € 72,000.00 € 72,000.00 € 72,000.00 € 72,000.00 € 48,000.00 € 72,000.00 € 72,000.00 € 49,500.00 € 108,000.00 € 19 168,000.00 € 168,000.00 € 144,000.00 € 144,000.00 € 144,000.00 € 144,000.00 € 144,000.00 € 108,000.00 € 108,000.00 € 108,000.00 € 144,000.00 € 565,000.00 € 888,000.00 € 1,366,800.00 € 0.00 € 135,000.00 € 540,000.00 € The costs for personnel increase with increasing production. For the two founders (CEO and CTO) an  additional performance‐related bonus system should be developed.  34 www.demicco.ch
  • 35. 6. Financial planning 6.4 Operational costs (without personnel) Operational costs Rent + heating Electrical current /person Telephone costs/person Internet Company car Consultant CE + QM costs Cleaning Marketing/PR Diverse Insurances Office supplies Travel expenses Clinical studies Hamburg Clinical studies Bad Oeynhausen other production costs Preparation and control of installation Maintenance Laser Operational costs without personnel in total 2014 5,600.0 € 200.00 € 50.00 € 50.00 € 900.00 € 4,000.00 € 1,200.00 € 250.00 € 500.0 € 1,300.0 € 500.00 € 0.00 € 6,000.00 € 6,000.00 € 10,000.00 € 8,000.00 € 700.00 € 2015 2016 61,100.00 € 15,400.00 € 3,850.00 € 550.00 € 9,900.00 € 40,000.00 € 13,200.00 € 2,750.00 € 18,000.00 € 4,250.00 € 14,300.00 € 5,500.00 € 20,000.00 € 60,000.00 € 60,000.00 € 0.00 € 0.00 € 7,700.00 € 67,200.00 € 21,600.00 € 5,400.00 € 600.00 € 19,200.00 € 48,000.00 € 14,400.00 € 3,000.00 € 57,000.00 € 6,000.00 € 15,600.00 € 6,000.00 € 68,000.00 € 72,000.00 € 72,000.00 € 110,000.00 € 32,000.00 € 8,400.00 € 67,200.00 € 45,600.00 € 11,400.00 € 600.00 € 30,000.00 € 48,000.00 € 14,400.00 € 3,000.00 € 120,000.00 € 6,000.00 € 15,600.00 € 6,000.00 € 96,000.00 € 72,000.00 € 72,000.00 € 720,000.00 € 280,000.00 € 8,400.00 € 336,500.00 € 626,400.00 € 1,616,200.00 € The operational costs correspond to the common scales of a technological company of this  dimension. The assigned study costs fall in the category „research and development“.  35 www.demicco.ch
  • 36. 6. Financial planning 6.5 Investments Investments 2014 Electronics hardware Production of Cs cells Subvention University of Ulm Software licences Asset deal  0.00 € 0.00 € 10,000.00 € 2,500.00 € 50,000.00 € Investment in total: 2015 2016 140,000.00 € 80,000.00 € 10,000.00 € 2,500.00 € 50,000.00 € 282,500.00 € 0.00 € 0.00 € 10,000.00 € 2,500.00 € 0.00 € 12,500.00 € 0.00 € 0.00 € 0.00 € 2,500.00 € 0.00 € 2,500.00 € For the first operational year only 280 K EURO are necessary, with which the whole technology and  the most important assets of the previous company can be bought. The previous company invested  during it‘s operational time approx. 8 mio. EURO. BMDSys Optical GmbH can proceed with it‘s  acitvities completely unencumbered.  36 www.demicco.ch
  • 37. 6. Financial planning 6.6 Cash Flow Overview Cash Flow 2014 2015 2016 160,000.00 € 310,000.00 € 570,000.00 € 336,500.00 € 7,787,000.00 € 4,212,000.00 € 888,000.00 € 626,400.00 € 30,427,000.00 € 10,332,000.00 € 1,366,800.00 € 1,616,200.00 € EBITDA:  ‐1,051,500.00 € 1,925,600.00 € 19,728,000.00 € Cash Flow accumulated:  Cash flow:  1,948,500.00 € 1,666,000.00 € 3,874,100.00 € 3,579,100.00 € 23,302,100.00 € 23,007,100.00 € Revenues Costs of materials Costs of personnel Operational costs without personnel When calculating conservatively, until the end of the year only a turnover of 160 K is achieved that  results from maintenance contracts. But depending on the time of the financing and delivering of  components, within 6‐9 months sales profits can be achieved. The cash flow of the first year  consideres already the payment of an investment sum of 3 mio. EURO. From the second year on (see business plan) the cash flow of the company is positive.   37 www.demicco.ch
  • 38. 6. Financial planning 6.7 Capital demand The actual capital demand of the company is 3 mio. EURO.  The capital will be used in the following ways: - Finishing the series-production readyness of the prototype APOLLO CXS - Optimizing the production - Set up of national and international sales - National marketing aktivities - Continuing the health insurance license - Prefinancing the existing and future orders 38 www.demicco.ch
  • 40. 7. Offer for investors 7.1 Participation Interested investors can participate directly in the BMDSys Optical GmbH. Considering the sales and profit and the enormous market- and development potential the company today is rated with minimum 21 mio. EURO. The momentary proprietors offer investors a company share of up to 21 % for an exceptional price of 3 mio. EURO, which covers the momentary capital need. The mininmal investment is 500 K EURO per investor. 40 www.demicco.ch
  • 41. 7. Offer for investors 7.2 Exit strategies The management teams searches investors for medium and long term attendance. The actual business plan was set up for 3 years. From the 4th year on an industrial production should be established, that covers the demand. It can be assumed that the company than faces another developmental step. Possible exit strategies from the momentary point of view: - Rebuy of shares through the company owner - IPO, Reverse Merger - M&A transaction 41 www.demicco.ch
  • 42. Further questions? Please contact us:  De Micco & Friends Group Dr. Luigi Carlo De Micco eMail:  Phone: Mobile:  Web:  luigi@demicco.ch + 34 871 944 532  + 34 637 216 267 www.demicco.ch Volker Schall eMail: Phone: volkerschall@live.de + 49 177 878 497 8 Dr. rer. nat. Gertrud Lembke 42 eMail: Phone:  G.Lembke@web.de +49 176 414 283 15 www.demicco.ch