LUCA DELLA DORA / @LUCA2D
WE CAPTURE MOMENTS
WE HAVE STOPPED TO LIVE

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 2
YOU ARE OBSESSED
WITH YOUR SMARTPHONE

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 3
YOU ARE NOT ALONE+2 BILLION PEOPLE WORLDWIDE WILL OWN A SMARTPHONE IN 2016
Statista, Number of smartphone users worldwide, 2015

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 4
OUR DEVICES HAVE BECOME AN EXTENSION OF OURSELVES
PewResearch Center, Americans’ Views on Mobile Etiquette, 2015
3 IN 10 SMARTPHONE USERS SAY THEY NEVER TURN THEIR PHONES OFF

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 5
OUR DEVICES HAVE BECOME AN EXTENSION OF OURSELVES
PewResearch Center, Americans’ Views on Mobile Etiquette, 2015
WE UNLOCK
OUR SMARTPHONE
+150 TIMES A DAY
35% OF PEOPLE
CHECK THEIR SMARTPHONES
FIRST THING IN THE MORNING
75% OF PEOPLE ADMIT TO
USING THEIR SMARTPHONES
WHILE IN THE BATHROOM
3 IN 10 SMARTPHONE USERS SAY THEY NEVER TURN THEIR PHONES OFF

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 6PewResearch Center, Americans’ Views on Mobile Etiquette, 2015
19% OF PEOPLE DROP PHONES
DOWN THE TOILET

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 7
YOU ARE ADDICTED
TO YOUR SMARTPHONE

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 8
AND THIS ADDICTION MAKES YOU
LIVE YOUR LIFE THROUGH YOUR SMARTPHONE
A DEEP ANXIETY AFFLICTS US WHEN
WE ARE NOT ABLE TO RECORD
AND SHARE THE MOMENTS
WE LIVE

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 9
AND THIS ADDICTION MAKES YOU
LIVE YOUR LIFE THROUGH YOUR SMARTPHONE

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 10
I SWEAR!
😱
LIFE EXISTED EVEN BEFORE SMARTPHONES

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 11
LIFE EXISTED EVEN BEFORE SMARTPHONES
Photo: Getty

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 12
LIFE EXISTED EVEN BEFORE SMARTPHONES
Photo: Getty

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 13
LIFE EXISTED EVEN BEFORE SMARTPHONES
Photo: AP / Getty

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE |
HOMEPAGE TRAFFIC IS DECLINING
14
OK 👊 YOU GOT IT

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE |
HOMEPAGE TRAFFIC IS DECLINING
15
BUT
WHAT DOES THIS MEAN?

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 16
IN OUR ATTEMPTS TO CAPTURE MEMORIES,
WE MISS THE OPPORTUNITY
TO LIVE IN THE MOMENT

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 17
THE WAY WE EXPERIENCE ALL ASPECTS
OF LIFE HAS DRAMATICALLY CHANGED
29% OF SMARTPHONE OWNERS
DESCRIBE THEIR PHONES AS
“SOMETHING I CAN’T IMAGINE
LIVING WITHOUT”
PewResearch Center, Americans’ Views on Mobile Etiquette, 2015

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 18
THE WAY WE EXPERIENCE ALL ASPECTS
OF LIFE HAS DRAMATICALLY CHANGED
THE FIRST INTERACTION OF THE DAY HAPPENS VIA MOBILE DEVICES
35% OF PEOPLE THINK ABOUT THEIR SMARTPHONES FIRST THING IN THE MORNING
17% THINK ABOUT HAVING A COFFEE
(MAYBE JUST TO INSTAGRAM THEIR COFFEE MUGS)
Bank of America, Trends in Consumer Mobility Report, 2015

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE |
HOMEPAGE TRAFFIC IS DECLINING
19
WHAT ARE THE
CONSEQUENCES?

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 20
WE ARE NOW INCREASINGLY LOOKING FOR SOLUTIONS
ABLE TO GIVE OUR MEMORIES ANOTHER CHANCE

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE |
WE ARE NOW INCREASINGLY LOOKING FOR SOLUTIONS
ABLE TO GIVE OUR MEMORIES ANOTHER CHANCE
21
THINK ABOUT FACEBOOK
↴

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE |
WE ARE NOW INCREASINGLY LOOKING FOR SOLUTIONS
ABLE TO RECORD EVERYTHING WITHOUT AN EFFORT
22
MORRIS VILLARROEL - PROFESSOR AT THE POLYTHECNIC UNIVERSITY
OF MADRID - HAS RECORDED EVERYDAY OF HIS LIFE (SINCE 2013)
THROUGH A NARRATIVE CAMERA (A CAMERA ATTACHED TO HIS
CHEST ABLE TO TAKE PICTURES EVERY 30”) AND 180 NOTEBOOKS
(WHERE HE WROTE DOWN AN ESTIMATED 1.5 MILLION WORDS)
TODAY.com, Man Records Every detail of its life for the past 5 years

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE |
HOMEPAGE TRAFFIC IS DECLINING
23
SO WHAT?

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 24
WE CAPTURE MOMENTS,
BUT WE DON’T LIVE THEM
WE TRY TO LIVE MOMENTS,
AFTER THEY’VE HAPPENED

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 25
WE CAPTURE MOMENTS,
BUT WE DON’T LIVE THEM
WE TRY TO LIVE MOMENTS,
AFTER THEY’VE HAPPENED
WE CAPTURE MUCH OF OUR LIFE THOUGH FACEBOOK
POSTS, TWEETS, CONTENTS ON INSTAGRAM.

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 26
WE CAPTURE MOMENTS,
BUT WE DON’T LIVE THEM
WE TRY TO LIVE MOMENTS,
AFTER THEY’VE HAPPENED
WE CAPTURE MUCH OF OUR LIFE THOUGH FACEBOOK
POSTS, TWEETS, CONTENTS ON INSTAGRAM.
BUT HOW MUCH OF WHAT
WE CREATE & SHARE
DO WE ACTUALLY
RETURN AND REFLECT ON?

the end
LUCA DELLA DORA / @LUCA2DI am still looking for the meaning of alcohol-free beer, in the meantime I passionately work as Editorial
Director at We Are Social trying to build stories for the brands we are happy to work with.